Executive Director, Data Strategy LATAM

About WPP Media 

WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities. For more information, visit wpp.com. 

WPP Media is WPP’s global media collective. In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth. For more information, visit wppmedia.com 

At WPP Media, we believe in the power of our culture and our people. It’s what elevates us to deliver exceptional experiences for both our clients and each other. In this role it will be critical to embrace WPP & WPP Media’s shared core values: 

• Be Extraordinary by Leading Collectively to Inspire transformational Creativity. 

• Create an Open environment by Balancing People and Client Experiences by Cultivating Trust. 

• Lead Optimistically by Championing Growth and Development to Mobilize the Enterprise.  

About Choreograph: A Leading WPP Media Brand 

Choreograph is WPP’s global data products and technology company. We’re on a mission to transform marketing by building the fastest, most connected data platform that bridges marketing strategy to scaled activation. 

We work with agencies and clients to transform the value of data by bringing together technology, data and analytics capabilities. We deliver this through the Open Media Studio, an AI-enabled media and data platform for the next era of advertising. 

We’re endlessly curious. Our team of thinkers, builders, creators and problem solvers are over 1,000 strong, across 20 markets around the world. 

Role Summary and Impact 

Choreograph is seeking a Group Director, Data Strategy  who will play a pivotal role in defining the role of data in our client’s business and driving adoption of the Open Media Studio (OMS) Platform across GroupM clients, accelerating the use of data to inform brilliant advertising strategies. They will report into the EVP, Data Strategy and manage a subset of client accounts client satisfaction, commercial health, and their understanding of our platform, solutions, and consulting services.  

They will lead our engagement with a subset of clients to support platform adoption and growth through new account acquisition and drive organic platform adoption with existing clients by developing data strategies and evangelizing our platform, capabilities, partnerships, and solutions. They will be an expert in our products and capabilities and will partner closely with our Product Organization to influence our product roadmap to continue to evolve in better service to our clients. 

This leader will help shape the success and growth of our company by supporting the EVP in achieving overall growth and adoption targets for OMS within WPPMedia. 

Who you are 

• Strategic Thinker: You have a strategic mindset and the capability to drive revenue growth and client satisfaction. 

• Client Leader: You are a leader with a deep understanding of data products and technology, able to guide Choreograph into the future. 

• Relationship Builder: You possess the ability to effectively engage with clients and agency partners, nurturing relationships that drive success. 

• Passionate Advocate:You are passionate about leveraging data to create unbeatable advantages for our clients while building trust and understanding with their customers.

What you will do

• Spearhead Platform Adoption: You will be responsible for the growth of the Choreograph platform by driving adoption of the Open Media Studio platform across a select group of clients within WPPMedia agency. This will include both new business acquisition and service adoption (including up-selling and cross-selling) within existing client and agency teams. 

• Drive Agency Engagement: You will represent Choreograph in agency and client engagements across WPPMedia clients. You will be responsible for a steady educational cadence with your agency partners to build knowledge that translates to growth through platform utilization and services upsell. This includes promoting our platform, capabilities, partnerships, and solutions. 

• Deliver Data Strategy for Clients: It all starts and ends with data. What questions do you want data to answer? What data do you have? What data do you need? And how will you use that data to rationalize your decisions? You will be responsible for leveraging Data Strategy personnel assigned to help our clients answer these questions. The Data Strategy team is responsible for setting the foundations for smart, audience-led and analytically driven media plans and advertising tactics that deliver client outcomes. 

• Solution Success: You will work with our clients and agency partners to ensure they are deriving exceptional marketing value out of the Choreograph platform, using this as an opportunity to drive adoption of additional functions/features of the platform and identify additional use cases/feedback for our product teams.  

• Engagement Plans: Develop, maintain, and execute detailed engagement plans to guarantee client success, taking a proactive approach to addressing their unique needs. 

• Commercial and Revenue Management: You will partner with the Commercial team and EVP, Data Strategy to design commercial proposals that deliver value and are competitive in the marketplace. You will devise and help implement a measurement approach and will support the EVP in driving your client group to hit growth and adoption targets.  

• Product Partnership: You will be an expert in our Products and Platform, with a deep understanding of our technical capabilities and responsible for communicating them to both internal and external audiences. You will be the voice of Product to clients, updating them on new solutions and the voice of client feedback to Product, translating client feedback to actionable solutions. Your role will involve translating actionable client feedback and demands into product roadmap recommendations, shaping our vision and strategy accordingly. 

 

Skills and Experience 

• Proven Leadership: Demonstrated experience in a leadership role within Adtech or Advertising or a closely related field, in a highly matrixed organizational structure showing a track record of successful outcomes.
• Technical Expertise: A deep understanding of data products, technology, and trends within the advertising and marketing industry with the ability to articulate complex technical concepts to both technical and non-technical stakeholders.
• Consultative Selling: Proficiency in consultative selling, with the ability to understand client needs, articulate the value proposition of our platform, and tailor solutions to meet those needs effectively and communicate the business value of our platform.
• Customer Focus: A relentless focus on customer success, with a passion for delivering exceptional client experiences and driving long-term relationships.
• Business Acumen: A history of driving revenue and achieving high levels of client satisfaction through strategic decision-making.
• Change Management: Ability to navigate and drive organizational change within client organizations, guiding stakeholders through the adoption process and overcoming resistance to change.
• Communication Skills: Exceptional communication and relationship-building skills, as this role hinges on effective interaction with clients and agency partners.
• Strategic Vision: A strategic mindset that enables you to inform product development and vision based on client feedback and market demand.

 

We would strongly favour candidates with the following:

• Demonstrable experience of driving technology adoption in a SaaS/PaaS environment.
• Experience designing and/or deploying data strategies with large, multi-line or multinational brands for paid media and advertising.
• Experience working with large marketing agencies.
• Familiarity with GroupM or WPP ecosystem.

 

If you are ready to be at the forefront of the AdTech industry, shaping its future, and driving success for both Choreograph and our clients, we encourage you to apply and join our team. 

Choreograph is the beating heart of data inside WPP’s media investment group, GroupM, the world’s leading media investment company responsible for more than $60 billion in annual media investment. Discover more about Choreograph at www.choreograph.com 

 

 Life at WPP Media & Benefits 

Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we’re just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our benefits include competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.   

WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers. 
 
We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process. 

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