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What your day job looks like at WPP Media:
Senior Executive, Performance
Kuala Lumpur, Malaysia
About WPP Media
WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth.
WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.
For more information, visit wppmedia.com.
About WPP Media
WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities.
WPP Media is WPP’s global media collective. In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth. For more information, visit wppmedia.com
At WPP Media, we believe in the power of our culture and our people. It’s what elevates us to deliver exceptional experiences for both our clients and each other. In this role it will be critical to embrace WPP & WPP Media’s shared core values:
- Be Extraordinary by Leading Collectively to Inspire transformational Creativity.
- Create an Open environment by Balancing People and Client Experiences by Cultivating Trust.
- Lead Optimistically by Championing Growth and Development to Mobilize the Enterprise.
Reporting of the role
This role reports to Search Lead.
3 best In this role, your goals will be:
In three months:
- An in-depth knowledge of WPP Media's approach to Search Engine Marketing
- Helped to manage and regularly optimize key client accounts
- Provide regular reporting to key internal and external stakeholders
In six months:
- Become proficient across SEM account management and optimization tools/techniques
- Implemented account optimization that have made a measurable impact to our client’s campaign performance
- Contribute to strategy building for a campaign
- Command in CROI, ROAS,CPS KPI based campaign
In 12 months:
- Become proficient across SEM account management and optimization tools/techniques
- Implemented account optimization that have made a measurable impact to our client’s campaign performance
WPP Media Responsibilities:
GroupM Services teams adopt a collaborative and customer-centric approach in delivering highly valued and innovative solutions for our Agencies and Agencies’ clients, including the activation and execution of dynamic media campaigns.
The following are the responsibilities of the WPP Media Buying (Search) team and the varying degree of complexity is subject to individual job level:
- Deep understanding of all WPP Media deliverables and campaign KPIs.
- Developing solutions across media behaviors and how target audience interacts with Search touchpoints (i.e. Google, Microsoft Advertising, Google Shopping)
- Develop and identify opportunities to improve and enhance clients’ campaigns and advise accordingly
- Proactively address, and when needed escalate, any issue that compromises the quality and timeliness of deliverables
- Ensure cluster team understands and comply with finance process (i.e. optimization requirements and schedule updates), WPP Media policies and procedures
- Facilitate cross-functional collaboration by demonstrating openness to new ideas and interest in learning from colleagues with different expertise.
- Organize and drive knowledge share and understanding of new trends and technologies across Search activation
What your day job looks like at WPP Media:
- Independently plan (create media schedule) full funnel planning tactics for Search/eCommerce requirements on across major Search platforms (i.e. Google, Microsoft Advertising) across the cluster accounts
- Lead and implement Search campaign activities of established local and global brands across multiple industries
- Attain Google Ads, Search/eCommerce and Analytics certifications
- Manage team resources and be responsible for their coaching, development and day-to-day supervision
- Any other project or tasks as assigned from time to time
What you'll bring:
- Past leadership experience and people management skills such as hold direct reports accountable, able to mentor, coach and motivate people
- Strong analytical, creative-thinking, problem solving and time management skills
- Strive for excellence demonstrated by setting high standards for yourself and others, committed to continuous improvement and deliver results despite constraints
- Knowledge and experience in Digital marketing is an added advantage
- Detail oriented, responsive to deadlines and able to multitask
- Ongoing interest in digital marketing, industry trends, best practices and emerging technologies
- Client servicing experience and good interpersonal skills
- Relationship skills and aware and respectful of diversities
Minimum qualification:
- 5+ years working experience in Digital Search marketing or relevant industry
- At least 1 year of managing/mentoring a technical team
- Proficient with Microsoft Excel and PowerPoint
- Strong and fearless in ability to challenge clients and agency planning team
- Able to effectively develop and motivate people to achieve joint goals
- Meticulous attention to detail and effective communication skills
- Able to efficiently prioritize and delegate tasks in a fast-changing environment
- Team player intended as receive and provide feedback professionally, thrive and collaborate in a cross-functional environment
- Leadership skills demonstrated by self-confidence, good judgement, sound decision-making, empathic listening, flexibility, self-motivation and ability to challenge the status quo
Life at WPP Media & Benefits
Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we’re just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events.
WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.
We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.
We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.
Please read our Privacy Notice (https://www.wppmedia.com/pages/privacy-policy) for more information on how we process the information you provide.
While we appreciate all applications received, only those candidates selected for an interview will be contacted.
Please read our Privacy Notice for more information on how we process the information you provide.
Please read our Privacy Notice for more information on how we process the information you provide.
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