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Manager, Content Planner

New York, United States

About WPP Unite
 
WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients, and communities. For more information, visit wpp.com.

WPP Unite is a bespoke agency-unit built in service of Unilever, operating as one end-to-end strategy, design, and activation powerhouse for media and retail marketing. There’s never been a more exciting time in marketing, as media and commerce continue to merge to drive meaningful consumer experiences. As one of the most innovative CPG companies in the world, Unilever, the maker of iconic brands such as Dove, Hellmann’s, TRESemmé, Degree and many others, is adapting to this rapidly changing landscape with the help of WPP and its unparalleled network of agencies.

At WPP, we believe in the power of our culture and our people. It’s what elevates us to deliver exceptional experiences for both our clients and each other. In this role it will be critical to embrace WPP’s shared core values:

  • Be Extraordinary by Leading Collectively to Inspire Transformational Creativity
  • Create an Open Environment by Balancing People and Client Experiences by Cultivating Trust
  • Lead Optimistically by Championing Growth and Development to Mobilize the Enterprise.


Role Summary & Impact

This is a unique and critical role for a highly motivated individual to serve as an embedded WPP resource directly within Unilever's Hoboken, NJ office. While reporting into WPP's Creative Effectiveness Hub, this individual acts as a pivotal link, bringing WPP's social-first demand generation expertise and advanced content capabilities directly to the client's team.

 

The Creative Effectiveness Hub is the engine behind our content performance. As a cornerstone of our Social-First Demand Generation strategy, this role transforms raw assets into insight-driven, deployment-ready media inputs for Unilever's portfolio. You will assemble, version, modularize, and format content using advanced tech and AI-driven solutions, ensuring creative excellence and operational efficiency at scale within the client environment. 

Working in close partnership with Unilever's internal Media & Commerce teams, the Hub integrates AI capabilities into workflows, pilots emerging technologies, and leads testing to stay at the forefront of innovation. Through seamless collaboration with Unilever stakeholders and data-driven insights, this role continuously improves creative quality, enabling us to create, test, and optimize content for maximum business impact, all while upholding WPP's processes, standards, and strategic frameworks. 

Because here, we don’t just hire for jobs. We invite you to be part of something bigger.


Key Responsibilities

  • Content Strategy Development:
    • Define platform-specific content strategies and versioning approaches for Unilever's portfolioto maximize engagement and performance.
    • Shape toolkits and guidelines for AI-driven creative development across channels, tailored to Unilever's specific needs.
  • Performance Analysis & Insights:
    • Analyze creative performance data from Unilever campaignsand deliver actionable insights to improve content effectiveness.
    • Establish feedback loops to continuously optimize creative development and deployment in partnership with Unilever teams.
  • Business Partnership & Client Integration:
    • Act as a strategic partner and primary WPP liaisonto Unilever brand teams, ensuring alignment between content strategies and business objectives.
    • Collaborate seamlessly with Unilever's internal Social Studio, Media & Commerce teamsto integrate content strategies into broader demand-generation plans.
    • Serve as the bridge between Unilever's day-to-day needs and WPP's broader capabilities and resources within the Creative Effectiveness Hub.
  • Innovation & Capability Building (WPP & Unilever):
    • Pilot new AI tools and processes to enhance content strategy and scalability within the Unilever context.
    • Stay ahead of industry trends and emerging technologies to maintain leadership in AI-driven content, bringing WPP's cutting-edge approaches directly to the client.
    • Ensure all content deployment and strategy work adheres to WPP's established processes, best practices, and operational guidelines, even while embedded within the client's offices.

 

Success Measures

  • Setting up frameworks to manage the 5Vs of content specifically for Unilever's Deodorants business.
  • Delivery of optimized content strategies that drive measurable improvements in engagement and conversion for Unilever brands.
  • Continuous enhancement of creative performance through data-driven insights, shared effectively across both WPP and Unilever teams.
  • Effective integration of WPP's content strategies with Unilever's brand and media plans.
  • Successful implementation of AI pilots and strategic capability enhancements within the Unilever ecosystem.
  • Seamless collaboration and strong relationships with Unilever client stakeholders, while consistently upholding WPP's operational standards and strategic frameworks.
  • Acting as an effective conduit between Unilever's needs and WPP's broader agency resources and expertise.

Key Skills & Experience

  • BA/BS in Marketing, Digital Media, Communications, or related field required; Master’s degree preferred.
  • 6–8+ years of experience in content strategy, digital marketing, or creative operations, with a strong focus on performance optimization and innovation. Experience in an agency-client embedded model or a large matrix organization is highly desirable.
  • Proven track record in developing platform-specific content strategies and managing complex, cross-functional projects, ideally within a large CPG environment.
  • Strong understanding of AI-driven content workflows, creative optimization, and analytics.
  • Expertise in leveraging data and insights to inform strategic decisions.
  • Strategic mindset with excellent stakeholder management and communication skills, with a demonstrated ability to influence and collaborate effectively in a client-embedded setting.
  • Exceptional ability to navigate complex organizational structures, balancing client needs and expectations with adherence to agency processes and policies.
  • Comfort and experience working independently within a client's offices while remaining an integral part of a remote agency team.

 

Life At WPP Unite & Benefits

Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we’re just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our benefits include competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.  

WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.

 

This is an embedded role requiring the successful candidate to work primarily from our client, Unilever's, offices for approximately 2-3 days a week in Hoboken, fostering deep collaboration and integration with their teams. While working on-site with the client, all WPP processes, policies including WPP’s Return-to-Office (RTO) policy , and cultural expectations remain in effect and are to be upheld.


We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.

WPP Media is committed to providing reasonable accommodation to, among others, individuals with disabilities and disabled veterans. If you need an accommodation because of a disability to search and apply for a career opportunity with WPP Media, please send an e-mail to GroupM Leave Administration at Leave.Administration@groupm.com or call (212) 297-8507 and let us know the nature of your request and your contact information.

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The base salary range for this position at the time of this posting is indicated below. Individual compensation varies based on job-related factors, including location, business needs, level of responsibility, experience, and qualifications. We offer a competitive benefits package, go to https://mybenefits.wpp.com/public/welcome for more details.

US Pay Range

$60,000 - $140,000 USD

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