Business Manager - Media Planning & Buying

About WPP Media

WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities. For more information, visit wpp.com.

WPP Media is WPP’s global media collective. In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth. For more information, visit wppmedia.com

At WPP Media, we believe in the power of our culture and our people. It’s what helps us to deliver exceptional experiences for both our clients and each other. In this role it will be critical to embrace WPP & WPP Media’s shared core values:

•  Be Extraordinary by Leading Collectively to Inspire transformational Creativity.
•  Create an Open environment by Balancing People and Client Experiences by Cultivating Trust.
•  Lead Optimistically by Championing Growth and Development to Mobilize the Enterprise.

About EssenceMediacom: A Leading WPP Media Brand

A Leading WPP Media Brand, EssenceMediacom is a new breed of media agency. Grounded in analytics & insights and powered by data & technology, we believe in the power of media and creative to drive breakthroughs for the world’s best brands. We help clients understand the modern marketing paradox and discover the breakthroughs brands need to win with their consumers. We are designed for the new communications economy — built on data & technology, built for people & algorithms, built around diverse schools of thought, built to test & learn at scale, and, crucially, built to evolve.

Role Summary and Impact:

EssenceMediacom is a leading brand of WPP Media, the world’s largest media investment company. In fact, we are responsible for one in every three ads you see globally. We are currently looking for a Business Manager - Media Planning & Buying to join us. In this role, you will be responsible for working closely with the Business Leaders and existing teams to devise conventional media strategies for a portfolio of brands.

Reporting of the role:

This role reports to: Senior Business Director

3 best things about the job:

• Client that likes to be hands on and wants to learn more.
• Have fun while working.
• Be part of a team that works and plays together.

In this role, your goals will be:

In three months:

•  Build a rapport with the immediate team.
• Establish relationships with media vendors.
• Ensures all processes employed by the team are compliant.

In six months:

• Monthly meetings to be run and executed by you.
• Has made or developed any changes that will impact any buying performance to the clients.
• Clear and concise communication skills – written and verbal.

In 12 months:

• Having started to develop skills for the next level.
• Understand and developing negotiations on behalf of the client.
• Demonstrates selling skills with the ability to sell in media plans / additional internal initiatives to clients.
• Achieving the given KPI's given by immediate supervisor.

What your day job looks like at EssenceMediacom:

• Responsible for complete portfolio for media deliveries as well as company KPIs.
• Act as the primary media expert for assigned clients and client service team, including planning and buying of media. Contribute to media strategy development on other client teams as needed.
• Maintain and develop responsive working relationships with all the stake holders of the business to identify potential opportunities
• Acquire comprehensive understanding of client overarching marketing objectives.
• Review quarterly/semi annual & annual category reviews.
• Ensure timely deliverables of the deadlines for e.g. Annual Media Strategy Presentations (MRG), Monthly Post Buys.
• Review campaign analysis directly relevant to optimization and/or planning and buying decisions.
• Analyze multiple sources of external data to assist in planning and buying decisions. Utilize both digital and traditional data sources.
• Help develop new hire training, as well as department-wide continuing education programs. Actively mentor new employees and encourage shared learning across the department.
• Work cross-functionally with client management team and Account Directors as needed.
• Review campaign analysis directly relevant to optimization and/or planning and buying decisions.
• Analyze multiple sources of data to assist in developing a plan of action for the brand 
• Recommend on periodic basis any new media vehicles (Non – Tv) and devise strategies.

Skills & Qualifications:

• Clear and solid understanding of the business
• Mentor and train new Media Planners
• Ensure quality control of media deliverables to Client.
• Candidate must have a bachelors / master’s degree from a reputable educational institute.
• Must have at least 5+ years experience.

Life at WPP Media & Benefits

Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we’re just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our benefits include competitive medical, vision, and dental insurance, significant paid time off, employee wellbeing facilities, and employee mental health awareness days.   

WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.

We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process. 

About Pakistan

WPP Media Pakistan is the leading global media investment management operation in Pakistan. We see major growth coming on Digital platforms with internet penetration growing to 87 million broadband users and 85 million 3G/4G subscribers. Social media platforms have also grown substantially in Pakistan where Facebook stands at 34 million subscribers and Tik Tok has replaced Instagram to become the second most penetrated social platform. While the digitalization of the market is happening at a fast pace, it has also opened up opportunities for specializations like e-commerce, Digital Content, Video Planning solutions, Technology and Data & Analytics in Pakistan. 

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