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Associate Director, Channel Sales

New York, United States

About WPP Media

WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth. 

WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.

For more information, visit wppmedia.com.

About WPP Media

WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities. For more information, visit wpp.com.

WPP Media is WPP’s global media collective. In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth. For more information, visit wppmedia.com

At WPP Media, we believe in the power of our culture and our people. It’s what elevates us to deliver exceptional experiences for both our clients and each other. In this role it will be critical to embrace WPP & WPP Media’s shared core values:

  • Be Extraordinary by Leading Collectively to Inspire transformational Creativity.
  • Create an Open environment by Balancing People and Client Experiences by Cultivating Trust.
  • Lead Optimistically by Championing Growth and Development to Mobilize the Enterprise.

Choreograph: A Leading WPP Media Brand

Choreograph is WPP’s global data products and technology company. We’re on a mission to transform marketing by building the fastest, most connected data platform that bridges marketing strategy to scaled activation.

We work with agencies and clients to transform the value of data by bringing together technology, data and analytics capabilities. We deliver this through the Open Media Studio, an AI-enabled media and data platform for the next era of advertising.

We’re endlessly curious. Our team of thinkers, builders, creators and problem solvers are over 1,000 strong, across 20 markets around the world.

Role Summary and Impact

We are seeking a dynamic, volume-focused, and results-driven sales hunter to join our Google partnership team. This Associate Director role is a critical closer position, primarily responsible for driving new revenue through Google Marketing Platform (GMP) license sales and leading new business development opportunities.

You will own and close a high volume of Google Marketing Platform (GMP) license deals (CM360, SA360, DV360, GA360) sourced through direct outreach, cross-sells, upsells, and referrals from our partners at Google. You will act as a transactional closer with speed and efficiency. In addition to this focus, you will also support the Head of Alliance Sales in closing larger, more complex consultative engagements and strategic technology solutions offered by Choreograph. This is a commission-based role where your success is directly tied to your performance. The ideal candidate thrives in a fast-paced, high-energy, and perpetually evolving environment, is motivated by exceeding sales quotas, and possesses a strong background in technical or partnership sales within the digital advertising ecosystem.

Key Responsibilities

  • Lead and coordinate the development of new business opportunities through direct sales efforts, cross-selling, up-selling, and partner referrals.
  • Own the full sales cycle for GMP license opportunities, from initial lead outreach to deal closure.
  • Identify, Qualify, Propose, and Close opportunities, efficiently handing over to Business Managers and Technical Specialists for delivery.
  • Act as a transactional closer, converting a high volume of leads with speed and efficiency before handing off to technical consulting and business management teams.
  • Manage leads, sales pipeline, forecasts, and reporting in Salesforce.com, taking responsibility for a reliable pipeline forecast and ensuring data accuracy and clear visibility into performance.
  • Build and nurture relationships with, and sell alongside, technology partners, specifically Google’s GCS & LCS teams, to map solutions, get offerings in front of key contacts, and generate a consistent lead pipeline.
  • Develop connections with agency client leads across the WPP network to identify and unlock cross-sell and upsell opportunities.
  • Work alongside, and in collaboration with Business Directors, to achieve annual targets.
  • Support the Head of Alliance Sales on larger, strategic consulting engagements, assisting with workstreams and coordinating with technical experts to ensure seamless deal closure.
  • Keep up to date with the latest industry knowledge and developments, participating in Google events and supporting outbound prospecting activities to help build the Google ecosystem of opportunities.
  • Support Choreograph's positioning as a Tech & AI Consulting company, articulating our value proposition in the evolving marketing technology landscape.

Skills and Experience

  • A "hunter" mentality: motivated by closing new business, comfortable with high-volume deal flow, and driven by commission-based compensation.
  • 2-5 years of technical, channel, or partnership sales experience with a demonstrated track record of closing deals and consistently meeting or exceeding revenue targets.
  • Proven consultative sales record, ideally with Fortune 500 companies.
  • Strong understanding of the digital advertising landscape, including programmatic media, analytics, and ad tech, and its key players.
  • Experience managing a full sales cycle and tracking pipeline activity in a CRM like Salesforce.
  • Strong technical learning agility with the ability to rapidly digest new products and speak credibly about technical solutions.
  • Excellent presentation, negotiation, and communication skills.
  • Flexible, versatile, and comfortable with change in a fast-paced, complex, and perpetually evolving environment.
  • Previous sales experience at an existing Google Marketing Platform (GMP) partner company.
  • Experience selling strategic consulting or professional services is a plus.
  • Formal sales training (e.g., Challenger, MEDDIC, Sandler) is preferred.

Life at WPP Media & Benefits

Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we’re just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our benefits include competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.

WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.

Please read our Privacy Notice (https://www.wppmedia.com/pages/privacy-policy) for more information on how we process the information you provide.

While we appreciate all applications received, only those candidates selected for an interview will be contacted.

The base salary range for this position at the time of this posting is indicated below. Individual compensation varies based on job-related factors, including location, business needs, level of responsibility, experience, and qualifications. We offer a competitive benefits package, go to https://mybenefits.wpp.com/public/welcome for more details.

US Pay Range

$75,000 - $180,000 USD

Please read our Privacy Notice for more information on how we process the information you provide. 

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