Senior Influencer Marketing

About WPP Media

WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities. For more information, visit wpp.com.

WPP Media is WPP’s global media collective. In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth. For more information, visit wppmedia.com

At WPP Media, we believe in the power of our culture and our people. It’s what elevates us to deliver exceptional experiences for both our clients and each other. In this role it will be critical to embrace WPP & WPP Media’s shared core values:

• Be Extraordinary by Leading Collectively to Inspire transformational Creativity.
• Create an Open environment by Balancing People and Client Experiences by Cultivating Trust.
• Lead Optimistically by Championing Growth and Development to Mobilize the Enterprise.

Role Summary and Impact

As a Senior Influencer Marketing Strategist, you will be instrumental in defining and delivering high-level strategic guidance for influencer marketing as a core paid media channel across diverse regional and cluster markets. Your primary impact will be to seamlessly integrate influencer strategies into comprehensive end-to-end media plans, setting clear objectives and recommending optimal activation timings to drive campaign success. A critical aspect of this role is ensuring that all strategies are inclusive, representative of each market's unique diversity, and underpinned by a strong understanding of cultural dynamics. The ideal candidate will possess over 8 years of experience in influencer and media strategy, ideally with regional or multimarket exposure, and a proven ability to collaborate effectively with diverse teams and brands to achieve impactful results.

Skills and Experience:

• Senior Strategic Experience: 8+ years of experience as a Senior Strategist, specializing in influencer and/or media strategy, with an ideal background in regional/multimarket exposure.
• Influencer Marketing Expertise: Proven ability to define and deliver high-level strategic guidance for influencer marketing as a paid media channel, integrating it effectively into overall E2E regional media plans.
• Strategic Planning & Optimization: Skilled in setting clear objectives, recommending optimal activation timings per campaign, and ensuring data-driven decisions.
• Cultural & Diversity Acumen: Strong understanding of cultural dynamics across Cluster markets, ensuring strategies are inclusive and representative of each market's diversity.
• Collaborative & Team-Oriented: Demonstrated ability to work effectively with diverse teams and brands, fostering strong partnerships and driving collaborative success.

Communication & Collaboration:

• Excellent written and verbal communication skills, with the ability to present complex information clearly and concisely to diverse audiences.
• Strong interpersonal skills for building and maintaining effective relationships with internal teams, media partners, and external vendors.
• Proven ability to collaborate effectively within a team environment, providing support and actively participating in discussions.
• Proactive communication style to report anomalies, alerts, and progress, keeping stakeholders informed at all times.

Life at WPP Media & Benefits

Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we’re just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our benefits include competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.

WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.

We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodation or flexibility, please discuss this with the hiring team during the interview process.

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Please read our Privacy Notice for more information on how we process the information you provide.