Senior Executive, Performance

About WPP

WPP is the trusted growth partner for the world’s leading brands. We unite cutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions and expert strategic counsel in a single company – powered by exceptional talent and our agentic marketing platform, WPP Open, to help our clients navigate change, capture opportunity and deliver transformational growth. For more information, visit WPP.com.

About WPP Media 

WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities. For more information, visit wpp.com. 

WPP Media is WPP’s global media collective. In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth. For more information, visit wppmedia.com 

At WPP Media, we believe in the power of our culture and our people. It’s what elevates us to deliver exceptional experiences for both our clients and each other. In this role it will be critical to embrace WPP & WPP Media’s shared core values: 

• Be Extraordinary by Leading Collectively to Inspire transformational Creativity. 
• Create an Open environment by Balancing People and Client Experiences by Cultivating Trust. 
• Lead Optimistically by Championing Growth and Development to Mobilize the Enterprise. 

Role Overview:

We're looking for a hands-on Senior Paid Social Executive to manage and execute paid social campaigns for our luxury client. This is an activation-heavy, client-facing role focused on campaign setup, optimization, budget management, and performance reporting across Meta, TikTok, LinkedIn, Pinterest, and YouTube.

 

Key Responsibilities:

Paid Campaign Execution & Management:

• Build and launch paid social campaigns across Meta (Facebook/Instagram), TikTok, LinkedIn, Pinterest, YouTube from brief to live.
• Set up campaign structures: audiences, ad sets, budgets, bidding strategies, creative trafficking, pixel implementation.
• Manage daily campaign optimization: adjust budgets, pause underperforming ads, scale winners, refine targeting.
• Execute A/B testing: creative variations, audience segments, placements, messaging, bidding strategies.
• Traffic and QA all ads: ensure correct links, UTM parameters, creative specs, brand compliance before launch.
• Manage monthly media budgets ($50K-$500K+): pacing, allocation, reallocation based on performance.
• Coordinate with creative team on ad production needs: brief formats, specs, provide performance feedback.
• Execute retargeting campaigns: build custom audiences, lookalikes, sequential messaging strategies.
• Set up and manage conversion tracking: pixels, events, catalogs, API integrations.

Client Management & Reporting:

• Serve as primary contact for paid social execution and day-to-day campaign management.
• Lead weekly performance calls with client: review metrics, discuss optimizations, align on priorities.
• Deliver monthly performance reports with clear insights, recommendations, and next steps.
• Manage campaign timelines and client approvals for ad creative and campaign launches.
• Respond to client requests and questions quickly and professionally.
• Present campaign results and strategic recommendations confidently.

Performance Analysis & Optimization:

• Monitor campaign performance daily across all platforms using native dashboards and reporting tools.
• Track KPIs: ROAS, CPA, CPM, CTR, conversion rate, reach, frequency, engagement.
• Identify optimization opportunities and implement changes proactively.
• Conduct post-campaign analysis with actionable learnings for future activations.
• Create performance reports with clear data visualization and strategic insights.

 

Required Qualifications:

Experience:

• 2-3 years in paid social media with hands-on campaign management experience.
• Luxury, premium, or high-end brand experience required.
• Agency background preferred.
• Proven track record managing significant monthly budgets ($50K+).

Platform Expertise:

• Expert in Meta Ads Manager (Facebook/Instagram campaigns).
• Strong experience with TikTok Ads Manager, LinkedIn Campaign Manager.
• Working knowledge of Pinterest Ads, YouTube Ads.
• Experience with Google Analytics, Google Tag Manager for tracking setup.

Technical Skills:

• Campaign setup, trafficking, and optimization across multiple platforms.
• Audience building: custom audiences, lookalikes, interest/behavioral targeting.
• Conversion tracking and pixel implementation.
• Budget management and pacing.
• A/B testing methodologies.
• Analytics and reporting (Excel/Google Sheets proficiency required).

Client-Facing Skills:

• Excellent communication and presentation skills.
• Ability to translate data into clear, actionable insights for clients.
• Professional, responsive, organized.

Personal Attributes:

• Detail-oriented with strong QA skills.
• Data-driven decision maker.
• Proactive problem-solver.
• Thrives in fast-paced, deadline-driven environments.
• Interest in luxury brands and premium marketing.

 

Preferred/Nice-to-Have:

• Meta Blueprint or Google Ads certification.
• Experience with paid social tools (Smartly.io, Sprinklr, Hootsuite Ads).
• E-commerce/DTC campaign experience.
• Programmatic or display advertising knowledge.

 

Life at WPP Media & Benefits 

Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we’re just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our benefits include competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.   

WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.

We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process. 

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