Associate Media Planning Director

About WPP Media 

WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities. For more information, visit wpp.com. 

WPP Media is WPP’s global media collective. In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth. For more information, visit wppmedia.com 

At WPP Media, we believe in the power of our culture and our people. It’s what elevates us to deliver exceptional experiences for both our clients and each other. In this role it will be critical to embrace WPP & WPP Media’s shared core values: 

• Be Extraordinary by Leading Collectively to Inspire transformational Creativity. 

• Create an Open environment by Balancing People and Client Experiences by Cultivating Trust. 

• Lead Optimistically by Championing Growth and Development to Mobilize the Enterprise. 

 

Role Summary and Impact 

The Associate Media Planning Director will be a pivotal leader responsible for driving integrated media strategy and execution for global brands across APAC markets, with a strong focus on retail and consumer brands. This role will be instrumental in fostering deep client relationships, ensuring operational excellence, and pushing the boundaries of media innovation, particularly in e-commerce and demand generation. The impact of this role will be measured by the successful delivery of strategic media plans that achieve client business objectives, contribute to award-winning work, drive incremental revenue, and enhance the overall client experience through best-in-class service and insightful, data-backed solutions.

 

Skills and Experience 

In this role, your goals will be: In three months:   

• Acquired solid understanding of the client’s business challenges and short/mid-term priorities. 
• Established strong working relationships with a large client team based in Singapore & across SEA local markets & key agency leads. 
• Have a clear understanding of globally defined media thresholds and sufficiency exercise, target reach by brand/product campaigns, BAV and attention metrics, and past campaign benchmarks.  
• Have a clear understanding of the annual media laydown of performance / eCommerce campaigns, the methodology of budget allocations, the annual /quarterly / monthly revenue targets, and past campaign performance.
• Participate with the team on day-to-day conversation with the client for Brand as well as performance and share a point of view on Full Funnel Synergy and propose new initiatives.  
• Rigor in setting and tracking campaign KPIs. Ensure effective and accurate optimization and delivery of performance utilizing all relevant internal teams, agency processes and tech.

In six months:   

• Build trusted advisory relationship with clients. 
• Ensure smooth workflow with clients and internal teams, ensure the team under are up to speed on all tasks. 
• Establish credibility by applying understanding of clients’ category/competitive landscape and marketing priorities in day-to-day work. Actively lead meeting discussions with clients and agency partners. 
• Holistic thinking is carried across channel planning, understanding of integrated media strategies, how paid owned earned interplay in the communication ecosystem. 
• Innovation led thinking – Propose ideas with help of partners and local teams which are first in category / industry and are award worthy.
• Understanding of full-funnel synergy and ensuring cross-utilisation of audience from brand campaigns to eCommerce campaigns and measuring the success.
• Contribute and lead annual planning, to build strategic response to the annual KPIs for full funnel.

 

In 12 months:   

• Fully competent in developing and articulating a compelling strategy/approach to successfully sell in new initiatives to drive incremental revenue. 
• Ensure that client servicing is best in class and does results in good feedback from client during bi-annual ratings.
• Ensure cost guarantees are met wherever committed.
• Delivered a 12-18 month roadmap for how the Agency/Client relationship should evolve, the internal/external requirements and metrics of success.  
  
  

What you’ll bring:  

• Develop compelling campaign solutions including consumer and category insights, right selection of media channel, defining primary and secondary KPIs, budget allocation by channels backed by data and rational. 
• Drive strategic and tactical innovation across digital platforms.
• Work with local market teams in APAC to create and sustain great client relationships and excellent delivery.
• Briefing, guiding & supervising the WPP Media activation teams (execution, reporting & ad-operations teams) on day-to-day basis ensuring operational excellence on the account.
• Evolve use of measurement systems to provide greater insight into ROI of media plans and ensure the team deliver on agreed KPIs.
• Contribution to global/regional media & communications strategy development.
• Your success will be measured through success in team engagement, delivering award-worthy case studies, impressive feedback scores from clients and year on year delivery against targets.  

Minimum qualifications:   

• At least 8+ years of integrated media experience. 
• Strong working experience in digital media planning and buying, offline media knowledge would be a plus. 
• Experience working in client relationship management, preferably within multi-market (SEA) environment. 
• Able to challenge and provide intelligent feedback to clients and local markets. 
• Experience developing communication strategy, in either a marketing or media environment. 
• Strong organizational, operational and numeracy skills  
• Proactive mindset, strong attention to detail, able to multi-task and handle multiple projects at one time. 
• Passionate about the media and communications industry and keen to stay on top of the ever-evolving media landscape. 
• Leadership skills in building and leading operation excellence for the team.  
  
  

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