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Advanced Analytics Executive, GOC

Barranquilla, Colombia; Bogota, Colombia; Cali, Colombia; Medellin, Colombia; Mexico City, Mexico

About WPP Media

WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth. 

WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.

For more information, visit wppmedia.com.

About WPP Media 

WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities. For more information, visit wpp.com. 

WPP Media is WPP’s global media collective. In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth. For more information, visit wppmedia.com 

At WPP Media, we believe in the power of our culture and our people. It’s what elevates us to deliver exceptional experiences for both our clients and each other. In this role it will be critical to embrace WPP & WPP Media’s shared core values: 

  • Be Extraordinary by Leading Collectively to Inspire transformational Creativity. 
  • Create an Open environment by Balancing People and Client Experiences by Cultivating Trust. 
  • Lead Optimistically by Championing Growth and Development to Mobilize the Enterprise.

 

We are seeking a proactive Data Analyst with a strong econometrics background to join our Data & Analytics team. In this key position, you will collaborate directly with our U.S. team, responsible for applying and developing advanced econometric models. Your primary objective will be to analyze the impact of economic, external, and media factors on the KPIs (Key Performance Indicators) of our most strategic clients, who operate across diverse industries such as tech, retail, and services. This role is essential for converting complex data into actionable insights that inform and optimize our clients' media and business strategies.

Key Responsibilities

As a Data Analyst, your duties will include:

  • Data Processing and Management: Process, clean, and structure large volumes of client data using SQL Standard on the Google BigQuery platform, ensuring data quality and availability for analysis.
  • Advanced Econometric Modeling: Conduct monthly estimations of the contribution of Paid Media variables and other factors (economic, external) to client KPIs, utilizing R as the primary tool for model development.
  • Media Optimization (Marketing Mix Modeling - MMM): Develop and apply MMM models using R and internal company platforms to optimize clients' media portfolios.
  • Insights Analysis and Added Value: Provide in-depth analysis of the "Fast MMM" process each month, identifying key business decisions and delivering added value through actionable insights for media strategy.
  • Strategic Results Presentation: Create and present clear and concise modeling results to clients and agencies, leveraging data visualization tools to highlight key findings, insights, and recommendations.
  • Dashboard Input Generation: Deliver model outputs and files for use in the creation and updating of data visualization dashboards on platforms such as BigQuery and Tableau.

Essential Requirements

  • Educational Background: University degree in Economics, Statistics, Mathematics, Engineering, or related fields with a strong quantitative component.
  • Professional Experience: 0 to 1 year of demonstrable experience in applying econometric models.
  • Solid Technical Knowledge:
  • Advanced proficiency in R for statistical analysis and modeling.
  • Knowledge and experience in Python.
  • Mastery of SQL for database manipulation and querying.
  • Familiarity with data visualization tools such as Power BI, Tableau, or similar.
  • Languages: Advanced English proficiency (B2/C1 level or higher), as you will work directly with U.S. teams.

Key Skills

  • Analytical Thinking: Ability to approach complex problems, break down data, and draw meaningful conclusions.
  • Detail-Oriented: High precision and rigor in data handling and model development.
  • Effective Communication: Excellent verbal and written communication skills to present technical results to diverse audiences (internal and clients).
  • Proactivity and Continuous Learning: Eagerness to learn new technologies and methodologies, along with the ability to work autonomously and in a collaborative environment.
  • Collaboration: Ability to work effectively within multidisciplinary and remote teams.
Life at WPP Media & Benefits  

Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we’re just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our benefits include access to internal learning platforms, certifications, and training sessions, life insurance, wellness programs, significant paid time off, preferential partner discounts, employee mental health awareness day and , and more.  

WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers. 
 
We believe the best work happens when we're together, fostering creativity, collaboration, and connection. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process. 

This position is in a Remote or Hybrid Work Modality and must be performed within Colombian territory. Only candidates residing in Colombia with a valid work permit may apply. Remote work contracts do not allow employment or relocation abroad.  
 

Please read our Privacy Notice (https://www.wppmedia.com/pages/privacy-policy) for more information on how we process the information you provide. 

While we appreciate all applications received, only those candidates selected for an interview will be contacted.  

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