Senior Influencer Specialist

About WPP Media

WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth. 

WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.

For more information, visit wppmedia.com.

We are seeking an experienced and proactive Senior Influencer Specialist to lead the strategy and execution of our influencer marketing campaigns. This pivotal role requires expertise in managing influencer relationships and strong project management skills for content, acting as the crucial link between clients, influencers, and internal teams to ensure campaign success.

Responsibilities:

• Act as a strategic partner for clients, analyzing briefs to understand business objectives.
• Develop and present innovative influencer marketing strategies to clients.
• Manage client relationships with transparent and proactive communication.
• Oversee the entire lifecycle of influencer marketing campaigns from planning to post-analysis.
• Identify, evaluate, and select influencers using advanced internal tools.
• Negotiate costs and contractual terms with influencers, optimizing budgets.
• Review and provide feedback on influencer-created content to ensure brand alignment.
• Collaborate with the paid media team to amplify influencer content strategically.
• Monitor and report on campaign performance, transforming data into success stories.
• Manage and monitor influencer budgets and record consumption in financial systems.

Required skills:

• 4-6 years of experience in influencer marketing within an advertising or media agency.
• Proven project management skills with the ability to handle multiple projects.
• Excellent communication, presentation, and negotiation skills.
• Analytical mindset with the ability to interpret data and derive insights.
• In-depth knowledge of the Romanian influencer market and social media trends.
• Attention to detail and high standard for content quality.
• Advanced proficiency in Microsoft Office Suite, especially PowerPoint and Excel.
• Familiarity with influencer marketing platforms and social analysis tools.
• Fluency in Romanian and English, written and spoken, at an advanced level.

Your mindset (WPP Pillars):

• You are a natural collaborator who values teamwork and a People First environment.
• Your approach is fundamentally Client Centric, placing client needs and objectives at the core of every action.
• You are open and curious about innovation, technology, and how AI-Driven solutions can optimize work and add value.

 What we offer:

• A key role in an innovative agency, part of the WPP network, a global leader.
• Significant professional development opportunities and access to specialized training.
• A dynamic, innovative-driven, and collaborative work environment where every idea matters.
• Competitive salary package and attractive benefits.
• The opportunity to work with top brands across various industries and contribute to benchmark campaigns.

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