Group Head - Planning & Buying

About WPP Media

WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth. 

WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.

For more information, visit wppmedia.com.

About WPP Media 

WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities. For more information, visit wpp.com. 

WPP Media is WPP’s global media collective. In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth. For more information, visit wppmedia.com 

At WPP Media, we believe in the power of our culture and our people. It’s what elevates us to deliver exceptional experiences for both our clients and each other. In this role it will be critical to embrace WPP & WPP Media’s shared core values: 

• Be Extraordinary by Leading Collectively to Inspire transformational Creativity. 
• Create an Open environment by Balancing People and Client Experiences by Cultivating Trust. 
• Lead Optimistically by Championing Growth and Development to Mobilize the Enterprise. 

3 best things about the job:

1. Opportunity to work with a vast variety of leading brands – global and local.
2. No two days are the same, the variety of the role will keep you engaged and motivated. With a lean and mean team, you will be recognized and credited for entire campaigns – planning to execution.
3. An environment wherein knowledge of Print, TV, Radio, Digital and Content would be added to skill set. You will also be in constant touch with partners to have an in-depth understanding of the media environment in terms of demand and supply of products

 

Measures of success –

In three months:

• Understand the teams network of influencers and vendors and contribute towards enhancing the same, with the candidate’s professional network.
• Master the Brand AI and Influencer AI tech platforms and effectively plan and execute campaigns using the platforms.
• Undertake social media platform analyses & develop creative strategies - to build Goat’s pitch to clients.
• Work closely with key stakeholders of campaigns – influencers, media agency planners, media vendors and publishers, and the internal finance and billing departments.

 In six months:

• Create master decks and advise clients on the ideal content formats and social media platform to deploy campaign-specific content on – with a focus on maximizing outcomes.
• Conduct and lead Goat platform demos – for agencies & clients.
• Master the social media eco-system and create go-to-market strategies with the ideal social media platform mix.
• Demonstrate buying ability by onboarding at the best costs.
• Actively participate in creator onboarding – to strengthen the influencer roster at Goat.

 In 12 months:

• Demonstrate excellence in planning, buying & execution across multiple campaigns.
• Recommend & use more planning tools proficiently, create effective content strategies and create full campaign proposals for digital content requirements of brands.
• Recommend ideas, approaches and processes that will improve Goat’s ability, efficiency & profitability.
• Take ownership of the role of a brand guardian, ensuring that strategic and creative requirements of brands are met in digital campaigns.

Responsibilities of the role:

• Campaign strategy: In collaboration with WPP Media business teams, you will lead pitches and selling to clients, create campaign strategies from a given brief and get the proposal signed off. You will also churn out creative ideas for campaigns, map creators to them and pitch the same to clients.

• Campaign implementation: Lead execution from brief to billing. Create and maintain reports for all campaigns. Build and develop solid and harmonious relationship with the business teams, agency partners and WPP stakeholders to launch and complete digital campaigns successfully
• Partnerships: Build and extract maximum out of partnerships with creators, managers & influencer marketing agencies with the idea of building maximum value for the campaigns we undertake.
• Negotiation & Buying: Buy more efficiently and build direct relationships with influencers, with the objective of building strong margins.

 What you will need:

7+ years’ relevant experience at an influencer marketing agency.

• Client/Agency relationships exposure and strong relationship management skills
• Keen attention to detail and good at spotting opportunities
• Passionate – brings a genuine thrill and excitement to the role 
• Agile – is able to be nimble in thought and action and overcome obstacles to achieve great things 
• Collaborative – works well with others, and can align behind a shared purpose 
• Entrepreneurial – is open to new ideas, and will challenge old ones. 
• Quick leaner, good presentation skills, and confident
• Enterprising, reliable and responsible.

 

Life at WPP Media & Benefits 

Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we’re just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our benefits include competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.   

WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.

We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process. 

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