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Analytics Manager, GOC

Barranquilla, Colombia; Bogota, Colombia; Cali, Colombia; Medellin, Colombia; Mexico City, Mexico

About WPP Media

WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth. 

WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.

For more information, visit wppmedia.com.

About WPP Media 

WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities. For more information, visit wpp.com. 

WPP Media is WPP’s global media collective. In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth. For more information, visit wppmedia.com 

At WPP Media, we believe in the power of our culture and our people. It’s what elevates us to deliver exceptional experiences for both our clients and each other. In this role it will be critical to embrace WPP & WPP Media’s shared core values: 

  • Be Extraordinary by Leading Collectively to Inspire transformational Creativity. 
  • Create an Open environment by Balancing People and Client Experiences by Cultivating Trust. 
  • Lead Optimistically by Championing Growth and Development to Mobilize the Enterprise.

Job Summary/Purpose As the Manager of Data Operations, you will hold a critical, high-impact role responsible for the integrity and efficiency of our marketing data infrastructure. You will manage the development and maintenance of our business intelligence tools, data pipelines, and data quality compliance processes. This is a hands-on role where you will act as the crucial intermediary between our BI and Technology teams, translating business needs into technical requirements and solutions. You will be the subject matter expert for our core data systems, driving projects from requirement gathering to completion and ensuring the highest standards of data governance. This position does not have direct reports. 

 

Key Responsibilities and Functions 

  • Database & Pipeline Management: Manage database logic, implement changes, and oversee the building of data pipelines and APIs to support business needs. 
  • Business Analysis & Project Management: Analyze data, consult with subject matter experts, and write clear business and technical requirements. Create and manage project timelines, prioritize tasks using tools like Azure DevOps and Smartsheets, and hold all parties accountable for deliverables. 
  • Data Quality & Governance: Act as the lead for investigating and resolving data discrepancies and issues submitted via support tickets. Proactively identify solutions for data quality problems and operational inefficiencies, collaborating with cross-functional teams to implement fixes and improvements. 
  • Subject Matter Expertise: Serve as the go-to expert for questions and projects related to our data quality processes, BI tools, and business rules, ensuring best practices are followed across all initiatives. 
  • Stakeholder Management: Build and maintain positive relationships with internal teams and external vendors, effectively communicating roles, responsibilities, and expectations to ensure project alignment and success. 
  • Process Acumen: Develop a comprehensive understanding of the full campaign implementation workflow across all media channels to inform data strategy and troubleshooting. 

 Job Requirements 

Education and Experience: 

  • Bachelor's or advanced degree in Statistics, Economics, Business, Math, Computer Science, or a related field is preferred. 
  • Minimum 3 years of experience in the marketing or media industry (e.g., digital investment, analytics, ad operations). 
  • Minimum 3 years of experience in data governance processes within a data warehousing, ETL, and business intelligence environment. 
  • 1-2 years of experience in a business analysis or technical project management role. 
  • Proven experience handling diverse datasets (e.g., paid media, owned media, offline) across multiple channels (digital, search, social, etc.). 
  • Indispensable: Strong proficiency and hands-on experience with SQL and Microsoft Azure for database management. 
  • Required: Strong familiarity with relational database management systems (RDBMS). 
  • Required: Advanced data manipulation skills in Microsoft Excel. 
  • Advertising campaign management/buying platforms (e.g., Google Campaign Manager, SA360, DV360, Google Ads, Sizmek, social media ad platforms). 
  • Business Intelligence tools (e.g., Tableau, PowerBI, Datorama, Looker). 
  • Project/product management tools (e.g., Smartsheets, Azure DevOps). 
  • A plus: 
  • Familiarity with programming languages such as Python or R. 
  • Experience with VBA/macros in Excel. 

 Soft Skills and Competencies: 

  • Excellent problem-solving skills with the ability to analyze complex data issues and devise effective solutions. 
  • Strong communication skills, with the ability to act as a liaison between technical and non-technical teams. 
  • Exceptional organizational skills to effectively manage a high volume of tasks across multiple projects and stakeholders. 
  • A proactive and independent mindset, capable of driving projects forward and resolving roadblocks. 

 

Life at WPP Media & Benefits  

Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we’re just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our benefits include access to internal learning platforms, certifications, and training sessions, life insurance, wellness programs, significant paid time off, preferential partner discounts, employee mental health awareness day and , and more.  

WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers. 
 
We believe the best work happens when we're together, fostering creativity, collaboration, and connection. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process. 

This position is in a Remote or Hybrid Work Modality and must be performed within Colombian territory. Only candidates residing in Colombia with a valid work permit may apply. Remote work contracts do not allow employment or relocation abroad.  

Please read our Privacy Notice (https://www.wppmedia.com/pages/privacy-policy) for more information on how we process the information you provide. 

While we appreciate all applications received, only those candidates selected for an interview will be contacted.  

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