Associate Director

About WPP Media

WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth. 

WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.

For more information, visit wppmedia.com.

About WPP Media 

WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities. For more information, visit wpp.com. 

WPP Media is WPP’s global media collective. In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth. For more information, visit wppmedia.com 

At WPP Media, we believe in the power of our culture and our people. It’s what elevates us to deliver exceptional experiences for both our clients and each other. In this role it will be critical to embrace WPP & WPP Media’s shared core values: 

• Be Extraordinary by Leading Collectively to Inspire transformational Creativity. 
• Create an Open environment by Balancing People and Client Experiences by Cultivating Trust. 
• Lead Optimistically by Championing Growth and Development to Mobilize the Enterprise. 

About the role:

The Strategy group is focused on moving the discipline forward into a new era of insights and business solutions. You’ll find all of the usual Strategy responsibilities like inspiring and applying audience, market and product insights to our clients objectives, creating robust communication strategies and tactics,  and working with our internal teams to devise the best integrated strategies for clients.

On top of all of that, we push for more. 

We puzzle over new data sets, new signals from social platforms, new ways to create and apply frameworks, new testing structures, and new innovations for our clients. It’s all new, unknown and just waiting for us to figure it out.

This role will be a dedicated role for one of WPP media’s top global clients: Google. It will primarily be a portfolio role working across all Google brands on portfolio projects.

Reporting of the role:

This role reports to the Sr. Strategy Director (Google)

3 best things about the job:

• You would be working in one of the most exciting agencies and with a team of energetic and diverse individuals
• Scope to work on various target segments and product categories
• Clients who are investing much more in new media channels – Digital, Mobile & other emerging media

Measures of success:

In three months:

• You would be expected to have full understanding of our client business association & your role
• Understand the different stakeholders within the agency and start building a relationship with them
• Ability to lead strategic discussions with clients
• Explore and master WPP Open (WPP’s AI operating system) and all the tools therein

In six months:

• Proactively drive the strategic initiatives & response to the client requirements & briefs
• Have a full understanding of what is happening on the client’s business & work accordingly
• Ability to start leading long term & short-term strategic planning for the client

In twelve months:

• Be visible as key POC of your team within the agency as well as with clients
• Be the seamless bridge between local clients & regional/global agency team for strategic planning initiatives
• Drive annual, half-yearly and quarterly planning ensuring above benchmark scores for strategy on client feedback

Responsibilities of the role –

Primary: Cross-brand portfolio projects: Play a key role in creating roadmaps and points of views that help make decisions across the Google portfolio  i.e which of the portfolio brands  should  lead/support for sponsorships/ platforms/innovations etc

Business & Category Monitoring: Create processes and frameworks for tracking audience, media & platforms & competition trends, transforming knowledge into actionable insights

Secondary:

Custodian of best practices: Work closely with measurement/ analytics, planning and partnership teams to become the custodian of best practices across channels/touchpoints and tactics

Strategic Planning: Make & present key campaign strategies in partnership with planning teams. Ownership of audience, touchpoint selection, media tasks and go-to-market approach. Contribute to annual, half yearly and quarterly strategy presentations

Skills and Experience

• Strong ability to dissect complex brand, market, competitive, and internal data to build brand strategy and achieve brand goals
• Expertise in tools like TGI, GWI and AOP & scenario planning
• Experience in Media & platforms
• Strong communication & presentation skills
• Presenting a compelling strategic narrative to diverse audiences: senior leadership, client teams, and external partners.
• Persuasion and negotiation to gain stakeholder buy-in
• Problem-Solving & Critical Thinking
• Comfortable making & presenting annual, quarterly strategy presentations for the different client business units in a global work environment

 

• With an experience of various responsibilities within the marketing/media ecosystem, should know digital marketing (thorough, Hands-on experience at some point in career) as well as offline marketing
• Go-getter attitude, data analytics, communication skills, good logical reasoning, attention to detail, integrity, empathy, aptitude & dare for innovation
• Someone with an experience with premium FMCG / technology / e-com / consulting / data analytics companies will be an added advantage
• An attitude of curiosity and collaboration is a must

 

Life at WPP Media & Benefits 

Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we’re just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our benefits include competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.   

WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.

We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process. 

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