Head of Addressable Media

About WPP Media

WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth. 

WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.

For more information, visit wppmedia.com.

1. Position Title: Head of Addressable Media

2. Role Overview

• The Head of Addressable Media is responsible for developing and scaling WPP Media’s next-generation, data-driven media solutions in the Korean market. This role establishes and executes the Addressable Media strategy—centered on Addressable TV and Addressable Digital Out-of-Home (DOOH)—and serves as a leadership position driving the adoption of new advertising solutions and business growth.
• Beyond day-to-day media operations, this role aims to grow WPP Media’s Addressable Media business in Korea through the development of new ad products and solutions, partnership building, and business development. The role also works closely with global teams to successfully introduce and expand global solutions in the Korean market.
• Reporting line: Head of Solutions

 

3. Key Roles & Responsibilities

  Addressable Media Strategy

• Define and execute the Addressable Media strategy for the Korean market
• Develop advertising solutions based on Addressable TV and Addressable Digital DOOH
• Localize and apply global Addressable Media strategies to Korea

  Solution Development

• Plan and design new Addressable Media ad products and solutions
• Build media solutions based on programmatic buying
• Develop data- and technology-driven ad products

  Business Development & Partnerships

• Identify new business opportunities in the Addressable Media space
• Build collaboration with advertisers, IPTV/CTV operators, DOOH media owners, and AdTech partners
• Co-develop solutions with media and technology partners and expand the ecosystem

  Thought Leadership & Collaboration

• Collaborate with global WPP teams to apply global Addressable Media strategies in Korea
• Provide market insights on Addressable Media and next-generation ad solutions
• Train and evangelize solutions internally and to clients

4. Qualifications

• 12–15+ years of experience in advertising, media, or the AdTech industry
• Experience in programmatic media and/or addressable media
• Experience in Addressable TV and/or Addressable Digital DOOH
• Experience developing new advertising solutions or media products
• Experience in business development and partnership building
• Strong understanding of data-driven advertising and media strategy
• Korean communication skills (optional)

5. Collaboration & Working Conditions

• Key stakeholders: media planners, suppliers, AdTech companies
• Employment type: full-time, permanent
• Location: Seoul

6. Why This Role

    WPP Media is leading innovation in the global media industry through next-generation advertising solutions powered by data and technology.
    The Head of Addressable Media is a core leadership role driving the growth of the Addressable Media business in Korea, with the opportunity to collaborate with a global network and help shape a new advertising market.

7. About WPP Media

  WPP Media is the media division of WPP, a leading global advertising group, with the motto: “The world’s most connected media company.”

  With 40,000+ media professionals across 160 offices in 80 countries, WPP Media manages over KRW 8 trillion in media spend.

  WPP Media Solutions provides marketers with media solutions based on data, technology, supply chain capabilities, and measurement tools within WPP Media.

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