Associate Director-AA

About WPP Media

WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth. 

WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.

For more information, visit wppmedia.com.

About WPP Media 

WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities. For more information, visit wpp.com. 

WPP Media is WPP’s global media collective. In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth. For more information, visit wppmedia.com 

At WPP Media, we believe in the power of our culture and our people. It’s what elevates us to deliver exceptional experiences for both our clients and each other. In this role it will be critical to embrace WPP & WPP Media’s shared core values: 

• Be Extraordinary by Leading Collectively to Inspire transformational Creativity. 
• Create an Open environment by Balancing People and Client Experiences by Cultivating Trust. 
• Lead Optimistically by Championing Growth and Development to Mobilize the Enterprise. 

About the role

This role will drive and oversee multiple initiatives aligned with the long-term organizational vision. This role is accountable for quantifying and measuring the success of our executions and for delivering insights that enable us to innovate the work we deliver for one of our leading clients at WPP Media. The Associate Director will work with a team by managing and developing media measurement frameworks and learning agendas across a range of markets while synthesizing outcomes through insights generation and recommended actions. 

Some of the things we’d like you to do:

• Marketing Strategy, Measurement Evolution & Client Engagement -
• Strategic Planning & Vision: Develop a comprehensive understanding of marketing plans and objectives in building robust measurement frameworks, A/B testing, and learning agendas
• Client Relationship Oversight: Provides oversight and strategic direction for all client side measurement relationships, ensuring maximum satisfaction and value.
• Cross-Functional Leadership: Lead effective communication and collaboration with measurement partners to ensure successful campaign measurement is in place.
• Departmental Problem-Solving: Guides the Brand Analytics team based in India in addressing unforeseen challenges by applying critical thinking to navigate complex issues.
• Markets covered - Japan, Korea, India and Australia.

Analytics & Innovation 

• Campaign Performance Strategy: Collaborate with client teams to define key questions for evaluating campaign performance and leverage data sources to provide actionable insights.
• Analytical Capability Advancement: Work with the broader analytics team to adopt new methodologies, techniques, tools, and systems that drive “best in class” analytical capabilities across the agency.
• Best Practices: Drives technical strategy, ensuring the use of cutting-edge tools and techniques across teams and ensuring adherence to best practices.
• Measurement Tool Innovation: Spearhead the design and development of innovative measurement tools, managing the process through to global delivery and implementation.
• Innovation Champion: Champions department-wide innovation and challenges the status quo. 

Leadership & Team Development 

• Strategic Oversight: Oversees a team and/or workstreams, ensuring alignment with broader organizational objectives. -
• Collaboration & Communication: Champions department-wide collaboration and seamless communication. - - -
• Talent Management: Recruit, manage, and mentor analytical resources, ensuring efficient workflow and the ongoing professional development of the team.
• Mentorship & Leadership Development: Serve as a role model and mentor, actively contributing to the development of future leaders within the organization.
• Team Collaboration & Communication: Foster a culture of collaboration within the department and implement effective communication strategies. 

A bit about yourself:

• Degree from a top-tier College, Bachelor above or equivalent (preferably numerical)
• 6+ years of extensive experience working in a measurement, market research and / or data-based role
• Proven experience strategically managing a team and team and multiple workstreams, with the ability to delegate effectively
• Extensive exposure to measurement of Brand Awareness campaigns. Understanding of conversion campaigns is a plus.
• Deep experience in media measurement is required
• Exceptional at presenting complex data in a visually engaging and insightful manner that drives organizational action
• Superior organizational and program management skills
• Expert understanding of what data points can be collected and analyzed in a digital campaign, and how each data point should be analyzed
• Established and professional communication, presentation, and motivational skills, capable of influencing executive stakeholders

Life at WPP Media & Benefits 

Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we’re just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our benefits include competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.   

WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.

We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process. 

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