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Manager, Marketplace and Partnerships

Bangalore, India

About WPP Media

WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth. 

WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.

For more information, visit wppmedia.com.

About WPP Media 

WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities. For more information, visit wpp.com. 

WPP Media is WPP’s global media collective. In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth. For more information, visit wppmedia.com 

At WPP Media, we believe in the power of our culture and our people. It’s what elevates us to deliver exceptional experiences for both our clients and each other. In this role it will be critical to embrace WPP & WPP Media’s shared core values: 

  • Be Extraordinary by Leading Collectively to Inspire transformational Creativity. 
  • Create an Open environment by Balancing People and Client Experiences by Cultivating Trust. 
  • Lead Optimistically by Championing Growth and Development to Mobilize the Enterprise. 

Role Summary & Impact


The role focuses on managing day-to-day media investment execution across Television and Digital platforms. It requires strong expertise in deal execution, inventory management, digital buying, and campaign delivery, ensuring investments are implemented efficiently and in line with approved plans and budgets.

Key Responsibilities – Media Investment


•    Execute end-to-end TV and digital media investments across genres and platforms, including GEC, Movies, News, Sports, Regional, OTT, and digital publishers.
•    Drive rate negotiations and deal closures with broadcasters, OTT platforms, digital publishers, and other media partners.
•    Ensure competitive CPRPs, CPMs, CPIs/CPVs, and other relevant buying benchmarks while optimizing inventory utilization.
•    Manage campaign releases, scheduling, trafficking, and tracking across TV and digital platforms.
•    Execute digital buying across relevant platforms, including programmatic, video, display, social, and publisher-led inventory, as applicable.
•    Monitor campaign delivery against planned impressions, reach, frequency, GRPs, clicks, views, and other digital KPIs, and identify gaps or under-delivery.
•    Work closely with digital partners and platforms to optimize delivery, audience targeting, inventory quality, and campaign performance.
•    Manage campaign pacing, budget utilization, and optimization opportunities throughout the campaign lifecycle.
•    Maintain accuracy in deal entries, booking details, campaign documentation, billing, and reconciliations.
•    Coordinate with planning, operations, finance, and other internal teams to ensure seamless execution of approved media plans.
•    Provide inputs on market trends, pricing benchmarks, inventory availability, digital buying trends, and platform opportunities.
•    Ensure investments are executed in line with client-approved plans, budgets, timelines, and commercial agreements.
•    Build and maintain strong working relationships with broadcasters, OTT platforms, digital publishers, agencies, and media partners.
•    Identify and secure value-added opportunities, including bonus spots, integrations, sponsorships, premium inventory, added-value digital placements, and other commercial benefits.
•    Ensure adherence to financial processes, booking protocols, campaign governance, and audit requirements.
•    Track and report investment efficiency metrics, including CPRP, CPM, delivery vs. commitment, spillages, impressions, views, reach, frequency, and other relevant digital performance metrics.
•    Proactively identify execution challenges and work with relevant stakeholders to ensure timely resolution and minimal campaign leakage.

Skills & Experience


•    3–5 years of relevant experience in media investment, buying, and execution.
•    Strong understanding of TV media investment, buying, and execution processes.
•    Hands-on understanding of digital media buying and campaign execution, including digital video, display, social, programmatic, and OTT ecosystems.
•    Strong knowledge of CPRP, CPM, inventory dynamics, digital buying metrics, pricing benchmarks, and media negotiations.
•    Good negotiation, commercial, and analytical acumen with the ability to drive competitive rates and maximize media value.
•    Ability to manage multiple TV and digital campaigns simultaneously with a high degree of accuracy and attention to detail.
•    Strong understanding of campaign pacing, delivery tracking, optimization, and reconciliation across media platforms.
•    Strong coordination and stakeholder management skills, with the ability to work effectively with internal teams, broadcasters, OTT platforms, publishers, and digital partners.
•    Strong operational, organizational, and coordination skills with a process-driven approach.
•    Excellent attention to detail and ability to work within tight timelines and approved budgets.

Life at WPP Media & Benefits 

Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we’re just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our benefits include competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.   

WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.

We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process. 

Please read our Privacy Notice for more information on how we process the information you provide. 

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At WPP Media we are committed to building a business and culture that is inclusive, and we believe that having a workforce that represents the society we live in is key to our success.

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