Director, Business Intelligence

About WPP Media

WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth. 

WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.

For more information, visit wppmedia.com.

1995 - Director, Business Intelligence

About WPP Media

WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth. 

WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.

For more information, visit wppmedia.com.

 

Role Summary and Impact

Mindshare delivers Good Growth for its clients. As “Growth Architects," we drive growth that benefits all stakeholders — better for people, planet, and business — by using media with intention. This approach creates more meaningful connections with consumers, increases consumer trust in the brand, and delivers better outcomes for all stakeholders.

We're looking for a Business Director to lead the development and delivery of data pipelines, reporting frameworks, cloud infrastructure, and data-driven media solutions for Mindshare's clients in the UK.

You will be joining the BI & Data Management team, a community of BI and data engineering specialists within WPP Media, responsible for transforming marketing data into actionable insights and performance reporting across some of the UK's largest digital media investments.

This role is ideal for a technically credible data leader who can balance hands-on oversight of complex delivery with senior client relationship management, commercial accountability, and team development. You will play a key role in shaping how the team works, championing best practices in data engineering, cloud environment management, and governance, while contributing to the growth of the practice through new business and expanding existing client partnerships.

 

Key Responsibilities

Team Leadership - Lead and coach a team of four BI developers and data engineers. Define priorities, develop ways-of-working, shape delivery roadmaps, and embed a culture of transparency, collaboration, and continuous improvement.

Project Delivery - Govern the end-to-end delivery lifecycle across a portfolio of client projects, managing resourcing, timelines, and cross-functional dependencies to ensure workstreams are delivered reliably and at scale. Establish and maintain consistent ways of working across the team's project portfolio.

Solution Development - Oversee the delivery and development of performance dashboards, automated reporting solutions, and descriptive analytics used by media, analytics, and client teams. Collaborate closely with stakeholders to translate business questions into clear, actionable data products.

Data Enablement - Work cross-functionally with media activation teams, data science, data strategy, and global product teams to democratise access to data and develop automated, data-driven solutions that drive efficiencies and enhance capabilities. Partner with client account leads to ensure technical solutions are aligned with commercial objectives.

Cloud Environment Ownership - Act as the primary owner of all GCP environments within the team, enforcing best practices for deployment and management via the centrally managed Terraform service, while collaborating with central DevOps and TechOps teams to scope and deliver broader infrastructure solutions.

Taxonomy, Data Standards & Governance - Ensure consistent application of marketing taxonomies, data definitions, and platform mappings (e.g. campaign metadata, brand/product categorisation, measurement KPIs), while driving the development of monitoring tools to surface issues in data completeness, accuracy, and consistency across platforms and sources.

Senior Client & Stakeholder Relationships - Serve as a senior point of contact for key clients and internal stakeholders, building and maintaining trusted relationships at a senior level. Act as an escalation point for delivery issues and ensure the team's output consistently meets and exceeds client expectations.

Commercial & New Business - Contribute to the commercial growth of the practice by supporting new business pitches, scoping and pricing briefs, and identifying opportunities to expand existing client relationships. Maintain awareness of project profitability and resource allocation to ensure delivery is commercially sustainable.

 

Skills and Experience

At WPP Media, we believe in the power of our culture and our people. It’s what elevates us to deliver exceptional experiences for both our clients and each other. In this role it will be critical to embrace WPP & WPP Media’s shared core values:

• Be Extraordinary by Leading Collectively to Inspire transformational Creativity.
• Create an Open environment by Balancing People and Client Experiences by Cultivating Trust.
• Lead Optimistically by Championing Growth and Development to Mobilize the Enterprise.

 

Essential Skills & Experience

• Proven experience in a data team leadership role, with the ability to manage, mentor, and develop a high-performing technical team
• Strong data engineering knowledge, including hands-on experience overseeing the design and development of ETL/ELT pipelines
• Deep expertise across major cloud platform services, including data warehousing, serverless compute, workflow orchestration, object storage, and CI/CD tooling
• Proficiency in Python and version control practices using GitHub or GitLab
• Experience architecting and owning cloud environments, as well as IAM best practices
• Demonstrated ability to handle and manage commercially sensitive data in line with governance and compliance requirements
• Experience building or overseeing automated reporting and dashboard solutions, ideally using PowerBI and dbt
• Strong stakeholder management skills, with the ability to present complex technical concepts clearly to clients and senior internal stakeholders
• Familiarity with API data extraction and integrating third-party data sources into data platforms

Desirable Skills & Experience

• Experience working within a marketing, media, or advertising agency environment
• Hands-on experience with GCP specifically (e.g. BigQuery, Cloud Run, Cloud Workflows, Cloud Storage, Cloud Build); GCP certifications are highly desirable
• Hands-on experience developing algorithms, descriptive analytics frameworks, and KPI measurement solutions
• Working knowledge of infrastructure-as-code tooling (e.g. Terraform)
• Experience standing up infrastructure and data pipelines for data science or ML use cases
• Working knowledge of Confluence or similar tools for maintaining technical documentation standards
• Familiarity with media performance measurement and marketing attribution methodologies
• Experience working closely with client account or commercial leads to translate business needs into technical solutions

Life at WPP Media & Benefits

Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we’re just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our benefits include competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.  

WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.

We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.

Please note this is a UK based role and requires individuals to have the right to work in this location

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While we appreciate all applications received, only those candidates selected for an interview will be contacted. 

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