Business Director, Strategy

About WPP Media

WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth. 

WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.

For more information, visit wppmedia.com.

2172 - Business Director, Strategy

Role Summary and Impact

Openmind, part of WPP, is an integrated agency model drawing on talent from across WPP. It has been created to accelerate the European transformation for Nestlé’s media function. Core to the solution is the advanced best data and technology capabilities, fuelled by WPP’s investment in AI, to maximise the impact of Nestlé media investment.  

The Opportunity: We’re searching for a Global Strategy Business Director with to join our Nestlé Strategy Team. This is your chance to lead the charge in designing global media strategies that are as adaptable as they are ambitious, connecting incredible thinking across a wide range of multinational clients and driving unparalleled growth. If you are a unique strategist with a relentless curiosity and a desire to challenge the status quo then this is the role for you.

You are a confident communicator, adept at advising and partnering with senior clients and stakeholders across agencies, building trust and inspiring action. You approach every challenge with a proactive, excellence-driven mindset, always looking for opportunities to drive the business forward, both for clients and WPP Media.

What You'll Deliver:

As our Global Strategy Business Director, you will be instrumental in shaping global media narratives and driving growth for clients:

• Client Leadership & Trusted Partnership: Serve as the single point of contact for senior clients, leading the development of media strategy, establishing best practices, designing consumer engagement strategies, and providing continuous thought leadership. You will build and nurture 'Trusted Advisor” relationships with key clients through critical, proactive thinking and insightful, informed recommendations.
• Global Strategy Design & Multi-Market Orchestration: Design and deliver cutting-edge media strategies across multiple markets, demonstrating a profound understanding of the nuanced connection and influence between central/global strategic requirements and local adaptation.
• Growth & Innovation Catalyst: Identify and cultivate organic growth opportunities from existing clients, collaborating closely with the Strategy Partner to achieve agency growth targets. You will be a driving force in designing partnership and innovation roadmaps that support the longer-term needs and ambitions of our clients.
• Cross-Agency & Specialist Collaboration: Develop strong, synergistic relationships and drive seamless collaboration with creative agency teams to ensure the deep integration of media and messaging, creating truly award-worthy campaigns. You will also champion collaboration with MS WW specialist teams – including Data Strategy + Insights, Digital Transformation, Innovation + Invention, and Commerce – to continually elevate the solutions we bring to clients and maximise the impact of our work.
• Brief Development & Accountability: Collaborate proactively with client stakeholders to shape precise and insightful briefs. You will establish clear, accountable KPIs and success metrics for our strategies, ensuring we rigorously hold ourselves and our partners accountable for achieving them.
• Thought Leadership & Network Mobilisation: Inspire clients through innovative thought leadership, consistently identifying new opportunities to define and engage with core audiences, and showcasing new media and platform offerings. You will actively host or attend forums – from media days and conferences to awards ceremonies and regular team touchpoints – to build relationships, mobilise best practices, and share insights across our global network.

Skills and Experience

You are a strategic leader with a proven track record:

• Strategic & Data-Driven Acumen: A proven track record of leading data and insights-driven media and communication strategy within an agency environment. You are data-literate who can identify growth-driving insights and translate them into a clear, compelling role for media.
• Integrated Media Expertise: A strong understanding of the connection and impact of end-to-end media strategies, encompassing both brand-building and performance-focused objectives. You have experience advising on comprehensive communication strategies across owned, earned, shared and paid touchpoints.
• Global & Multi-Market Leadership: Experience in leading the design and delivery of media strategies across multiple markets, coupled with a clear understanding of the influence this has on multi-market versus local strategic requirements.
• Leadership & Communication Excellence: An independent self-starter with excellent communication and interpersonal skills. You have a proven track record of presentation design and delivery at a senior client level, and the ability to lead, manage, and inspire teams across diverse cultures, continents, and capabilities.
• Client Partnership & Brief Development: Proven experience partnering with and supporting clients in distilling complex business challenges into concise, actionable media strategic briefs. You are a strong storyteller with the ability to formulate clear, actionable recommendations on complex business problems.
• Research & Tool Proficiency: Experience using syndicated research tools and consumer research methodologies & techniques (e.g., TGI, eMarketer, WARC). You can quickly adopt and leverage proprietary tools and data for insight generation, planning, and measurement.
• Industry & Economic Understanding: A solid understanding of the economic dynamics and integrated media strategies needed to drive growth across both B2C and B2B environments.
• Investment Planning Expertise: Demonstrated experience in media investment planning, budget allocation, and proving return on investment (ROI), ensuring strategic recommendations are financially sound and optimise client spend for maximum business impact.
• CPG & Cross-Channel Experience (Bonus): Experience with CPG brands and strong cross-channel media planning experience would be a significant advantage, though not strictly essential.

Life at WPP Media & Benefits

Our passion for shaping the next era of media is powered by our commitment to Be Extraordinary, investing in our employees to inspire transformational creativity. We also Lead Optimistically, firmly believing in and Championing Growth and Development for every individual. This commitment allows WPP Media employees to leverage the extensive global WPP Media & WPP networks to pursue their passions, build vital professional connections, and learn at the cutting edge of marketing and advertising. 

We Create an Open environment built on trust and respect, where everyone feels they belong and has opportunities to progress. This inclusive culture is fostered through a variety of employee resource groups and frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our comprehensive benefits package reflects this commitment, including competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days. 

WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We believe the best work happens when we're together, fostering creativity, collaboration, and connection in this open and supportive environment. That's why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process. 

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While we appreciate all applications received, only those candidates selected for an interview will be contacted. 

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