Assistant Manager Programmatic

About WPP Media

WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth. 

WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.

For more information, visit wppmedia.com.

About WPP Media

WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities. For more information, visit wpp.com.

WPP Media is WPP’s global media collective. In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth. For more information, visit wppmedia.com

At WPP Media, we believe in the power of our culture and our people. It’s what elevates us to deliver exceptional experiences for both our clients and each other. In this role it will be critical to embrace WPP & WPP Media’s shared core values:

•  Be Extraordinary by Leading Collectively to Inspire transformational Creativity.
•  Create an Open environment by Balancing People and Client Experiences by Cultivating Trust.
•  Lead Optimistically by Championing Growth and Development to Mobilize the Enterprise.

Role Summary and Impact:

WPP Media is world’s largest media investment company and are a part of WPP. We are currently looking for an Assistant Media Planner – Programmatic to join our team. In this role, you will support the planning, execution, optimization, and reporting of programmatic advertising campaigns across various digital platforms. You will work closely with internal teams, technology partners, publishers, and clients to deliver data-driven media solutions that drive business outcomes.

Reporting of the Role

This role reports to the Business Manager – Programmatic

3 Best Things About the Job

1. Work on some of the largest and most influential brands in the country.
2. Gain hands-on experience with leading programmatic platforms, DSPs, DMPs, and ad-tech solutions.
3. Be at the forefront of data-driven advertising and emerging digital media technologies.

In This Role, Your Goals Will Be:

In Three Months:

• Develop a strong understanding of programmatic advertising ecosystems and buying platforms.
• Support the team in campaign setup, trafficking, monitoring, and reporting.
• Assist in managing day-to-day campaign operations and client deliverables.
• Build knowledge of audience targeting, bidding strategies, and campaign optimization techniques.

In Six Months:

• Independently manage programmatic campaign execution under supervision.
• Contribute to campaign optimization and performance improvement initiatives.
• Explore new audience, data, and inventory opportunities across platforms.
• Assist in developing data-driven media recommendations and client presentations.

In Twelve Months:

• Become a trusted resource for programmatic planning and execution within the team.
• Lead campaign optimization discussions and provide actionable insights.
• Support new business pitches with programmatic solutions and recommendations.
• Showcase successful campaign outcomes and innovative programmatic initiatives.

What your day job looks like at WPP Media:

• Assist in the setup, trafficking, monitoring, and optimization of programmatic campaigns.
• Work with DSPs and ad-serving platforms to ensure accurate campaign delivery.
• Monitor campaign performance and recommend optimization opportunities.
• Generate campaign reports and performance analyses.
• Support audience targeting, segmentation, and data strategy initiatives.
• Coordinate with internal teams, publishers, and technology partners for campaign execution.
• Stay updated on programmatic trends, emerging technologies, and industry best practices.
• Assist in preparing client presentations, post-campaign analyses, and media recommendations.
• Ensure campaign delivery aligns with client objectives and KPIs.

Skills & Experience:

• Strong interest in Programmatic Advertising, Digital Media, and Ad Technology.
• Good analytical, problem-solving, and numerical skills.
• Strong verbal and written communication skills.
• Proficiency in Microsoft Excel and PowerPoint.
• Knowledge of DSPs, ad-serving platforms, and programmatic ecosystems is preferred.
• Certifications in Google Marketing Platform, DV360, Google Analytics, or other relevant digital platforms will be an advantage.
• Bachelor's degree in business administration, Marketing, Media Sciences, or a related field.
• 1+ years of experience in Programmatic Media, Digital Media Planning, Digital Marketing, or Media Buying.

Life at WPP Media & Benefits

Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we’re just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our benefits include competitive medical, vision, and dental insurance, significant paid time off, employee wellbeing facilities, and employee mental health awareness days.   

WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.

We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process. 

About Pakistan

WPP Media Pakistan is the leading global media investment management operation in Pakistan. We see major growth coming on Digital platforms with internet penetration growing to 162 million broadband users and 158 million 3G/4G subscribers. Social media platforms have also grown substantially in Pakistan where Facebook stands at 52 million subscribers and Tik Tok has replaced Instagram to become the most penetrated social platform. While the digitalization of the market is happening at a fast pace, it has also opened up opportunities for specializations like e-commerce, Digital Content, Video Planning solutions, Technology and Data & Analytics in Pakistan. 

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