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Performance Business Director (Outbound)

Shenzhen, China

About WPP Media

WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth. 

WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.

For more information, visit wppmedia.com.

Responsibilities of the role:

• Day to day business management – 

1)Lead and supervise the delivery of best in class solutions of biddable and activations that can be rolled out to different markets and platforms, including MENA, APAC, LATAM, etc. Biddable Excellence 

2)Understand the client’s objectives and recommend strategic biddable plans basis the brand’s needs.

3)Lead biddable operations, effectively manage & optimize campaigns budgets, targets, bid strategies to achieve the KPI by team management. Network Management – Build and maintain strong relationship with client, and different stakeholders across the region and globe. 

• Team Development: Share regular updates on new products or positive campaign results with larger team so that other markets can also adopt the learnings.

What you will need:

• 10 years+ of across Biddable platforms experience, 4 years+ of team management.

• Strategic mindset with strong executional abilities.

• Strong project management and multi-task handling capability

• Experience in running high-volume campaigns across Google, Meta, Twitter, Tiktok is a must to have.

• Up-to-date knowledge of best-in-class practices in digital marketing.

• Excellent communication skills and teamwork, to liaise with different market teams.

• Language proficiency in English is a must to have.

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Demographic Questions (APAC)

At WPP Media we are committed to building a business and culture that is inclusive, and we believe that having a workforce that represents the society we live in is key to our success.

As part of this commitment, we have created this voluntary survey to include the collection and analysis of diversity data across our recruitment.

The following questions do not form part of your application, are completely optional and are not shared with our hiring teams, but we would be grateful if you would complete them to help us monitor fairness and equality across our recruitment process.


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