Senior Business Director

About WPP Media

WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth. 

WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.

For more information, visit wppmedia.com.

About WPP Media

WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities. For more information, visit wpp.com.

WPP Media is WPP's global media collective. In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth.

At WPP Media, we believe in the power of our culture and our people. It's what elevates us to deliver exceptional experiences for both our clients and each other. In this role it will be critical to embrace WPP & WPP Media's shared core values:

• Be Extraordinary by Leading Collectively to Inspire Transformational Creativity.
• Create an Open environment by Balancing People and Client Experiences by Cultivating Trust.
• Lead Optimistically by Championing Growth and Development to Mobilize Enterprise.

About Mindshare: A Leading WPP Media Brand

Mindshare is a new breed of media agency. Grounded in analytics & insights and powered by data & technology, we believe in the power of media and creativity to drive breakthroughs for the world's best brands. We help clients understand the modern marketing paradox and discover the breakthroughs brands need to win with their consumers. We are designed for the new communications economy - built on data & technology, built for people & algorithms, built around diverse schools of thought, built to test & learn at scale, and, crucially, built to evolve.

Role Summary and Impact:

Mindshare is a brand of WPP Media, the world's largest media investment company and are a part of WPP. In fact, we are responsible for one in every three ads you see globally. We are currently looking for a Senior Business Director to join us.

3 Best Things About the Job

1. Work with a hands-on client who is keen to learn and grow.
2. Have fun while working.
3. Be part of a team that works and plays together.

In This Role, Your Goals Will Be:

In 3 Months

• Build a strong rapport with the immediate team.
• Establish strong relationships with media vendors.
• Ensure all processes employed by the team are compliant with required standards and guidelines.

In 6 Months

• Independently lead and execute monthly meetings.
• Identify and implement changes that positively impact buying performance for clients.
• Demonstrate clear and concise communication skills, both written and verbal.

In 12 Months

• Begin developing the skills and capabilities required to progress to the next level.
• Develop and lead negotiations on behalf of the client.
• Demonstrate strong selling skills, with the ability to sell media plans and additional internal initiatives to clients.

What You’ll Bring

• A skilled storyteller with experience communicating the benefits of marketing opportunities to brands.
• Strong organizational and numerical skills.
• Strong negotiation skills.
• Flexibility and the ability to work effectively under pressure.
• Ability to manage multiple demands and deliver against challenging deadlines.
• Excellent interpersonal skills, with the ability to communicate effectively at all levels, both internally and externally, formally and informally.

Minimum Qualifications

• 10–12 years of experience in media planning/buying and team leadership within a relevant field.
• Proven experience in driving revenue growth through emerging opportunities and established partnerships.
• Master’s degree in marketing, Media Sciences, or an equivalent qualification from a reputable business school.

Life at WPP Media & Benefits

Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we're just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our benefits include competitive medical, vision, and dental insurance, significant paid time off, employee wellbeing facilities, and employee mental health awareness days.

WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.

We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we've adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.

About Pakistan

WPP Media Pakistan is the leading global media investment management operation in Pakistan. We see major growth coming on Digital platforms with internet penetration growing to 87 million broadband users and 85 million 3G/4G subscribers. Social media platforms have also grown substantially in Pakistan where Facebook stands at 34 million subscribers and Tik Tok has replaced Instagram to become the second most penetrated social platform. While the digitalization of the market is happening at a fast pace, it has also opened up opportunities for specializations like e-commerce, Digital Content, Video Planning solutions, Technology and Data & Analytics in Pakistan.

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