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Senior Associate - AI Learning Experience and Creative Design

Bangalore, India; Gurgaon, India; Mumbai, India

About WPP Media

WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth. 

WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.

For more information, visit wppmedia.com.

About WPP Media 

WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities. For more information, visit wpp.com. 

WPP Media is WPP’s global media collective. In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth. For more information, visit wppmedia.com 

At WPP Media, we believe in the power of our culture and our people. It’s what elevates us to deliver exceptional experiences for both our clients and each other. In this role it will be critical to embrace WPP & WPP Media’s shared core values: 

  • Be Extraordinary by Leading Collectively to Inspire transformational Creativity. 
  • Create an Open environment by Balancing People and Client Experiences by Cultivating Trust. 
  • Lead Optimistically by Championing Growth and Development to Mobilize the Enterprise. 

Key Responsibilities 

AIFirst Content Development 

Leads endtoend build of AIenabled learning—from brief and outline to scripts, design, build, QA and release. Creates video and interactive learning in Synthesia and Rise, using AI to speed up first drafts (scripts, storyboards, knowledge checks and microlearning) and applying strong instructional design and editorial judgement to refine, factcheck and finalise. 

Application of Production Framework and Standards 

Works within the production framework and governance set by the Senior Manager: plans production sprints, manages the backlog, and follows required review steps. Uses approved prompt libraries, templates, and brand/UX standards, and raises risks (edge cases, sensitive topics, policy concerns) early for guidance and signoff. 

Prompting, Tooling, and Pattern Reuse 

Contributes to shared prompt libraries and reusable patterns by testing what works across common needs (explainers, scenarios, quizzes, reflection). Builds and maintains Rise modules and Synthesia projects using agreed templates so structure, navigation, interactivity and accessibility stay consistent. 

Collaboration with SMEs, Regional Teams, and Creative 

Partners with SMEs to turn expertise into learnerfriendly content—running working sessions, validating scripts, and iterating on prototypes. Supports regional teams to localise content without losing the core experience. Works closely with the Creative Manager to keep materials onbrand, including supporting PowerPoint builds, creating or adapting visual assets, and helping with branding needs using tools such as Adobe (e.g., Illustrator/Photoshop/InDesign) and Canva. 

LMS Publishing and Governance Compliance 

Publishes the content they build to the LMS, following agreed governance and upload protocols. Packages Rise modules to SCORM/xAPI standards, embeds/links Synthesia correctly, and applies required metadata (audience, taxonomy tags, versioning and review dates). Where needed, uses approved AI agents to create accessible HTML page layouts for the LMS. 

Keeps assigned modules up to date by running regular audits and refresh cycles. Completes quality checks before upload (accuracy, tone, accessibility and brand alignment) and maintains clear records of prompts, reviews, signoffs and versions so the audit trail is easy to retrieve. 

DataInformed Improvement 

Uses analytics and feedback to improve content and recommends updates to prompts, templates and interaction patterns. Shares insights with the Senior Manager to help evolve standards and ways of working. 

Experience and Skills 

Solid xperience in digital learning and content design, with handson capability in Synthesia and Articulate Rise and confidence using AI tools to draft, structure and iterate. Brings solid instructional design, excellent writing and editing, and a good eye for UX and visual detail. Organised and comfortable managing multiple pieces of work while collaborating closely with SMEs and creative partners. Working knowledge of LMS publishing (SCORM/xAPI), metadata tagging, and accessibility standards (WCAG) is important. Experience supporting onbrand PowerPoint and creating/adapting visual assets using Adobe tools and Canva is a plus. 

Life at WPP Media & Benefits 

Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we’re just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our benefits include competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.   

WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.

We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process. 

Please read our Privacy Notice for more information on how we process the information you provide. 

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At WPP Media we are committed to building a business and culture that is inclusive, and we believe that having a workforce that represents the society we live in is key to our success.

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