Data Management and BI Manager, GOC

About WPP Media

WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth. 

WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.

For more information, visit wppmedia.com.

WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities. For more information, visit wpp.com.

WPP Media is WPP’s global media collective. In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth. For more information, visit wppmedia.com

At WPP Media, we believe in the power of our culture and our people. It’s what elevates us to deliver exceptional experiences for both our clients and each other. In this role it will be critical to embrace WPP & WPP Media’s shared core values:

• Be Extraordinary by Leading Collectively to Inspire transformational Creativity.
• Create an Open environment by Balancing People and Client Experiences by Cultivating Trust.
• Lead Optimistically by Championing Growth and Development to Mobilize the Enterprise.

Role Summary and Impact

As part of the Global Operations Centre (GOC), you will work closely with teams across the United States, Europe, and Asia to deliver high-impact solutions in a collaborative, multicultural environment. We are looking for a Manager, Business Intelligence who will:

• Lead development and deployment of WPP Media reporting products and services across environments (Excel, PowerPoint, web-based dashboards).
• Deliver media performance reporting: extract datasets from multiple media platforms; perform hygiene and quality control using BI tools (Power BI, Tableau, Looker) in partnership with Data Operations.
• Develop campaign measurement frameworks, including KPI alignment and creating/maintaining benchmarks.
• Own dashboards: develop, update, and maintain dashboards and visualizations; ensure accuracy, functionality, and timely resolution of issues and enhancement requests (e.g., new elements/data).
• Perform rigorous daily/weekly Data QA to identify, investigate, and resolve discrepancies; ensure integrity across all reporting deliverables.
• Create, populate, and format recurring reporting deliverables (monthly/quarterly/wrap), flagging and correcting data issues (e.g., naming/mapping errors) and ensuring data and insights accurately represent campaign performance.
• Manage reporting playbook, operations calendar, and ensure all teams are accountable for relevant content and milestones.
• Support data integration: collaborate with BI, Investment, and Data Operations to integrate new data sources and requirements (parsing, benchmarks, mapping), including troubleshooting, root cause analysis, and implementation of fixes.
• Assist with collection of partner-provided performance data.
• Maintain complete, current documentation of data processes/procedures and changes in logic/workflows.
• Drive continuous improvement: research platform capabilities and propose improvements to data quality, efficiency, and feasibility of new reporting asks.
• Facilitate data/reporting architecture discussions to ensure reporting products are optimally deployed with reliable availability and use of design features.
• Provide data engineering support (as needed): design/build/deploy ETL and data management processes with robust error/exception handling and rollback; provide production support for data loads and automate periodic reporting via custom queries/scripts (SQL/Python).
• Evaluate vendors/technologies and new advertising opportunities.

Skills and Experience

If this opportunity looks right for you, we are looking for candidates who have:

• Bachelor's degree in Marketing, Advertising, Economics, Computer Science, Information Systems, Business Analytics, or related field, or equivalent professional experience.
• Advanced English level (B2–C2).
• Experience in analytics/BI working with large datasets (around 5 years is ideal, though years of experience may be flexible based on demonstrated skills and relevant background).
• Previous experience working in a media agency and with related tools.
• Hands-on Power BI experience (Tableau/Looker also valued).
• Familiarity with Google Campaign Manager, digital/social platforms, web analytics tools, and the technical side of advertising.
• Understanding of data architecture, data warehousing/data modeling, database design, ETL, and data governance/quality concepts.
• SQL preferred; Python (and/or R) a plus; ability to build dataflows/automation using SQL/Python.
• Basic cloud experience (Azure/GCP/AWS); building data pipelines a plus (e.g., Cloud Storage, Dataproc, Dataflow, CloudSQL, BigQuery).
• AI/ML-readiness (plus): experience processing/cleansing data for AI/ML purposes, designing, testing, and refining prompt architectures for generative AI models.
• Familiarity with Agile/Scrum and project management tools (plus).
• Excellent written/verbal communication; strong cross-team collaboration, especially in offshore/onshore models.
• Additional desirable skills: tag management experience; application coding experience.

Life at WPP Media & Benefits

Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we're just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our benefits include access to internal learning platforms, certifications, and training sessions, life insurance, wellness programs, significant paid time off, preferential partner discounts, employee mental health awareness day, and more.

WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.

We believe the best work happens when we're together, fostering creativity, collaboration, and connection. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.

This position is in a Remote or Hybrid Work Modality and must be performed within Colombian territory. Only candidates residing in Colombia with a valid work permit may apply. Remote work contracts do not allow employment or relocation abroad.

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While we appreciate all applications received, only those candidates selected for an interview will be contacted.

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