GOC | Senior Programmatic Manager

About WPP Media

WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth. 

WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.

For more information, visit wppmedia.com.

Role Summary and Impact 

As part of the Global Operations Centre (GOC), you will work closely with teams across the United States, Europe, and Asia to deliver high-impact solutions in a collaborative, multicultural environment.

What You'll Do 

Team Leadership & People Development 

• Lead, coach, and develop a high-performing team of 3–8 Programmatic Specialists and Managers assigned across multiple clients and projects. 

• Act as the primary escalation point for your team and the wider department. 

• Support recruitment, onboarding, performance management, career development, and succession planning. 

• Create personalized development plans and foster a culture of continuous learning, collaboration, and knowledge sharing. 

• Ensure effective resource allocation and workload management across client portfolios. 

Client Leadership & Business Partnership 

• Act as a senior strategic partner for key clients across US, EMEA, and other international markets. 

• Build trusted relationships with client stakeholders and internal cross-functional teams. 

• Identify opportunities for growth through optimization, innovation, testing frameworks, custom solutions, and expansion into new channels. 

• Translate complex programmatic concepts into clear business recommendations for non-technical audiences. 

• Support new business opportunities, client pitches, and strategic programmatic consultancy. 

Programmatic Strategy & Activation Excellence 

• Lead the development of sophisticated programmatic media strategies across Display, Video, Connected TV, Online Audio, Retail Media, and emerging digital channels. 

• Oversee audience strategy, media partner selection, PMP recommendations, data integrations, creative testing, and measurement approaches. 

• Ensure flawless campaign activation, optimization, quality assurance, pacing, troubleshooting, and client billing processes. 

• Support teams in solving complex campaign and platform challenges while maintaining best-in-class operational standards. 

• Drive continuous improvement across campaign planning, execution, reporting, and workflow management. 

Innovation & Industry Leadership 

• Serve as a subject matter expert across leading demand-side platforms including DV360, The Trade Desk, and Amazon DSP. 

• Partner with platform vendors and industry partners to identify new opportunities, beta programs, and innovative solutions. 

• Help expand capabilities in fast-growing channels including Connected TV, Online Video, Online Audio, and emerging programmatic formats. 

• Develop thought leadership materials, case studies, POVs, and internal best practices based on market trends and platform evolution. 

• Promote a culture of experimentation through audience, media, creative, and measurement testing frameworks. 

Operational Excellence 

• Optimize processes and establish scalable ways of working across local and global teams. 

• Maintain high standards of quality control, governance, and compliance. 

• Collaborate with stakeholders across markets to ensure consistent delivery and client satisfaction. 

• Drive efficiency, automation, and innovative solutions that improve both business outcomes and team productivity. 

 

 Skills and Experience 

What We're Looking For 

Experience 

• 6+ years of experience in programmatic media, digital activation, or performance marketing. 

• Proven experience managing and developing programmatic teams. 

• Strong experience working directly with clients and senior stakeholders. 

• Hands-on expertise in self-serve programmatic buying platforms, including:  DV360, The Trade Desk, Amazon DSP 

• Experience managing complex multi-market campaigns and cross-functional teams. 

Skils:

• Deep understanding of programmatic ecosystem, audience targeting, data strategy, measurement, and optimization. 

• Strong analytical mindset with the ability to interpret large datasets and translate findings into actionable recommendations. 

• Experience developing and executing testing roadmaps across audience, media, creative, and measurement. 

• Ability to communicate complex technical topics clearly to both technical and non-technical audiences. 

• Excellent stakeholder management and relationship-building skills. 

• Strong organizational and project management capabilities. 

• Ability to thrive in a fast-paced, international environment and effectively collaborate across different cultures, markets, and time zones. 

• Proactive approach to problem-solving, process improvement, and innovation. 

 

 

Life at WPP Media & Benefits 

Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we’re just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our benefits include access to internal learning platforms, certifications, and training sessions, life insurance, medical care & sports card in Medicover, funding for English language learning, employee mental health awareness day, and more.  

WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers. We are committed to offering equal opportunities to all employees, which is why we only establish collaborations based on employment contracts. 

We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office two days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process. 

 

Following a detailed review of all applications, we will contact those candidates whose qualifications and stated terms of cooperation most closely align the objectives of our recruitment process.

 

The controller of your personal data is the WPP Media Poland sp. z o.o.The personal data you provide will be processed for the purpose of the recruitment process.  By providing us with personal data beyond the scope required by the Labour Code, you consent to the processing of such data for the purposes of the recruitment process.  Consent may be withdrawn at any time. Withdrawal of consent does not affect the lawfulness of the processing carried out prior to its withdrawal. For evidence purposes, please withdraw your consent in writing or by email to RODO@wppmedia.com. 

 

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