Data Management and BI Manager, GOC

About WPP Media

WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth. 

WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.

For more information, visit wppmedia.com.

About WPP Media

WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities. For more information, visit wpp.com. 

WPP Media is WPP’s global media collective. In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth. For more information, visit wppmedia.com 

At WPP Media, we believe in the power of our culture and our people. It’s what elevates us to deliver exceptional experiences for both our clients and each other. In this role it will be critical to embrace WPP & WPP Media’s shared core values: 

• Be Extraordinary by Leading Collectively to Inspire transformational Creativity. 

• Create an Open environment by Balancing People and Client Experiences by Cultivating Trust. 
• Lead Optimistically by Championing Growth and Development to Mobilize the Enterprise. 

Commerce Data Analyst Job Description 

We are seeking a Commerce Data Analyst to support our growing Commerce practice across a portfolio. This role will be responsible for gathering, analyzing, and synthesizing commerce, retail, category, and shopper data to uncover actionable insights that drive client growth. 

The ideal candidate combines strong analytical capabilities with intellectual curiosity and business acumen. They are comfortable working with large datasets, identifying trends and opportunities, and translating findings into clear recommendations for both internal teams and client stakeholders. 

This role will support both new business initiatives and existing client engagements, partnering closely with our Commerce Strategy and Activation teams.  

Key Responsibilities 

Data Analysis & Insights 

• Analyze commerce, category, retailer, and shopper data to identify growth opportunities, competitive threats, and emerging trends.  

• Develop actionable insights that help solve client business challenges and inform commerce strategies.  

• Translate complex datasets into clear, concise narratives and recommendations for internal and external stakeholders.  

• Conduct category, brand, retailer, and competitive analyses across multiple verticals.  

Reporting & Intelligence 

• Pull, organize, and maintain data from a variety of syndicated and commerce intelligence platforms.  

• Build recurring and ad hoc reports to support client business reviews, strategic planning, and executive presentations.  

• Ensure accuracy, consistency, and quality control across all reporting deliverables.  

• Create data visualizations that simplify complex data sets.  

Client & Business Support 

• Support new business pitches by providing market intelligence, category trends, retailer insights, and competitive assessments.  

• Partner with Commerce Strategy teams on project-based analyses for existing clients.  

• Respond to ad hoc client requests and develop data-driven recommendations.  

• Collaborate with cross-functional teams to connect insights to broader commerce, media, and business objectives.  

Data Sources & Platforms 

Experience with or exposure to the following platforms is preferred: 

• Circana  

• Numerator  

• Shalion  

• Amazon 

• Euromonitor  

Additional experience with retailer, commerce, retail media, or syndicated data platforms is a plus. 

Qualifications 

Required 

• 3 years of experience in analytics, commerce, retail, shopper marketing, category management, market research, or a related field.  

• Strong proficiency in Microsoft Excel, including pivot tables, lookups, formulas, and data manipulation.  

• Ability to analyze large datasets and identify meaningful trends, opportunities, and business implications.  

• Strong written and verbal communication skills.  

• Detail-oriented with excellent organizational and time-management abilities.  

• Ability to manage multiple projects and priorities simultaneously.  

Preferred 

• Experience working with retailers, commerce agencies, media agencies, or market research organizations.  

• Familiarity with ecommerce and retail media ecosystems.  

• Experience creating presentations and communicating insights to stakeholders.  

• Exposure to data visualization tools such as Power BI, Tableau, or Looker.  

Success in This Role 

A successful Commerce Data Analyst will: 

• Turn data into insights rather than simply reporting numbers.  

• Identify opportunities that help clients grow share, improve performance, and understand their competitive landscape.  

• Deliver accurate analyses under tight deadlines for both client work and new business opportunities.  

• Demonstrate curiosity about shopper behavior, retail trends, and the evolving commerce landscape.  

• Communicate findings in a way that is actionable, concise, and connected to business outcomes.  

This position is an excellent opportunity for an early-career analyst looking to develop expertise in commerce, retail media, ecommerce, while working across some of the industry's largest brands.

Life at WPP Media & Benefits 

Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we’re just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our benefits include competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.   

WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers. 
 
We believe the best work happens when we're together, fostering creativity, collaboration, and connection. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process. 

For Mexico: 

This position is available in a Remote or Hybrid Work Modality. The candidate must perform their work from any location within Mexico. Only Mexican nationals residing in the country or foreign nationals with a valid work permit may apply. Remote work from abroad is not permitted under any circumstances. 

 For Colombia: 

This position is in a Remote or Hybrid Work Modality and must be performed within Colombian territory. Only candidates residing in Colombia with a valid work permit may apply. Remote work contracts do not allow employment or relocation abroad. 

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While we appreciate all applications received, only those candidates selected for an interview will be contacted.  

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