Associate Director, AI Communications & Adoption

About WPP Media

WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth. 

WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.

For more information, visit wppmedia.com.

Role Summary and Impact

This role is within WPP Media, where you will be instrumental in driving communications, adoption, and enablement across Google’s global account. You’ll help employees discover and use an expanding ecosystem of AI agents and workflows across WPP Open and Google Workspace. You’ll translate complex AI and agent concepts into clear, relevant communications, manage recurring newsletters and agency-wide conversations, and maintain the Google Workspace experience within WPP Open.

You’ll join the Integrated AI Solutions team within the Google business, working closely with Google stakeholders, Data and Technology Services, the WPP Open product team, subject matter experts, and agency teams. This is an opportunity to shape how a large global organization understands and adopts emerging technology, while helping make AI more accessible, practical, and valuable for employees. You’ll have the autonomy to identify opportunities, build engagement, and turn user feedback into meaningful enablement and communications initiatives.

Key Responsibilities

• Own internal communications for AI agents and related capabilities across Google’s global account, ensuring employees receive timely, clear, and relevant information.
• Manage the agency’s fortnightly AI and agent newsletter, including content planning, editorial development, stakeholder coordination, and distribution.
• Help shape relevant content for the monthly client newsletter, highlighting useful tools, emerging capabilities, success stories, and practical applications.
• Maintain the Google Workspace within WPP Open, including user management, homepage updates, content accuracy, and current “need to know” information.
• Gather information about newly created agents and translate their purpose, use cases, and value into accessible communications for relevant audiences.
• Track adoption and usage trends, investigate why engagement has increased, declined, or stalled, and turn findings into actionable recommendations.
• Host and facilitate recurring agency-wide AI and agent sessions that encourage participation, knowledge sharing, and discovery.
• Design and coordinate enablement activities, including training sessions, user guides, focus groups, interviews, surveys, and other interventions that support adoption.
• Build trusted relationships across the agency, recognize employee contributions, and maintain an effective feedback loop between users and the Integrated AI Solutions team.
• Curate relevant internal and external AI thought leadership to help employees understand emerging developments and their practical implications.

Skills and Experience

• Bachelor’s degree or equivalent professional experience in communications, marketing, business, technology, change management, or a related discipline.
• 3–6 years of relevant experience in internal communications, employee engagement, digital adoption, change management, technology communications, or a related field.
• Experience creating and managing internal communications for a large organization, agency, technology environment, or transformation initiative.
• Strong writing, editing, and editorial judgment, with the ability to make complex information clear and accessible.
• Experience supporting adoption of a platform, tool, process, or organizational transformation initiative.
• Ability to interpret usage data, investigate adoption trends, and connect quantitative findings with qualitative user feedback.
• Experience developing newsletters, content calendars, announcements, presentations, user guides, or enablement materials.
• Strong presentation, meeting facilitation, and stakeholder engagement skills across diverse audiences and levels of seniority.
• Ability to manage digital workspace content, user access, homepage information, and communications with a high level of accuracy.
• General understanding of artificial intelligence, AI agents, and emerging technology, with experience learning and communicating unfamiliar technical concepts. Experience with enterprise AI platforms, digital adoption tools, or community engagement programs preferred.

Life at WPP Media & Benefits

Our passion for shaping the next era of media is powered by our commitment to Be Extraordinary, investing in our employees to inspire transformational creativity. We also Lead Optimistically, firmly believing in and Championing Growth and Development for every individual. This commitment allows WPP Media employees to leverage the extensive global WPP Media & WPP networks to pursue their passions, build vital professional connections, and learn at the cutting edge of marketing and advertising.

We Create an Open environment built on trust and respect, where everyone feels they belong and has opportunities to progress. This inclusive culture is fostered through a variety of employee resource groups and frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our comprehensive benefits package reflects this commitment, including competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.

WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics.

We believe the best work happens when we're together, fostering creativity, collaboration, and connection in this open and supportive environment. That's why we've adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process. Please note that while our philosophy is the same across WPP, benefits may vary by office/country.

WPP Media is committed to providing equal employment opportunities to all qualified applicants and employees. Employment decisions are made without regard to race, color, religion, sex, pregnancy, sexual orientation, gender identity or expression, national origin, age, disability, genetic information, veteran status, or any other characteristic protected by applicable federal, state, or local law.

Please read our Privacy Notice (https://www.wppmedia.com/pages/privacy-policy) for more information on how we process the information you provide.

While we appreciate all applications received, only those candidates selected for an interview will be contacted.

Please read our Privacy Notice for more information on how we process the information you provide.