Senior Associate, Implementational Planning, UK

About WPP Media

WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth. 

WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.

For more information, visit wppmedia.com.

3565 - Senior Associate, Implementation Planner UK 

Role Summary and Impact

The role sits within the Implementation team , working across various top brands and clients. An implementation Planner uses the industry and media specific insight tools, investment and media owner knowledge to build implementational plans. Planners need to have strong media owner relationships, good communication skills, as well as the ability to deliver a solid implementational strategy. A successful Planner can handle the day to day running of the account, liaising with the Associate Director to manage all incoming requests and response to briefs so developing a trusted relationship with the client’s media and marketing team. 

Responsibilities of the role: 

• Develop relationships with day-to-day clients and internally with other departments 
• Maintain strong relationships with media owners 
• Ensure that you are delivering brilliant basics in implementational planning 
• Work closely with Kinetic to ensure campaign set up is in line with implementational response 
• Take ownership of campaign briefs and, with the support of the Associate Director, develop the strategy, produce implementational plans, as well as manage the implementation and reporting at the end of the campaign. 
• Work closely with the team on the day-to-day output across key clients 
• Meetings and conference calls with Planners and clients 
• Present recommendations and post campaign analysis to senior clients 
• Work on proposals based on media owner ideas / solutions 
• Proactively look for new and interesting media opportunities, as well as ways to improve our media activity. 
• Work closely with Kinetic to deliver clients buying targets 

Skills and Experience
The ideal candidate will be proactive and willing to develop and implement innovative solutions. They will be a competent planner, with a strong strategic and outcome-based planning skills as well as a capacity to build and maintain great client relationships. 

• Experience of digital and trafficking 

• Interest and enthusiasm for working across a varied client portfolio 

• Basic multi-media understanding 

• Developing strategic skills 

• Knowledge of industry media planning tools (all media e.g. Route and TGI) 

• Ability to extract and filter relevant insights/ research to support planning decisions 

• Good communicator 

• Natural curiosity 

• Ability to think creatively and put forward new and exciting media opportunities to clients 

• Ability to work to tight deadlines, with a strong attention to detail and an aptitude for problem solving and process 
• Great communication skills: You will be required to present to senior clients regularly. 

Life at WPP Media & Benefits 

Our passion for shaping the next era of media is powered by our commitment to Be Extraordinary, investing in our employees to inspire transformational creativity. We also Lead Optimistically, firmly believing in and Championing Growth and Development for every individual. This commitment allows WPP Media employees to leverage the extensive global WPP Media & WPP networks to pursue their passions, build vital professional connections, and learn at the cutting edge of marketing and advertising.  

We Create an Open environment built on trust and respect, where everyone feels they belong and has opportunities to progress. This inclusive culture is fostered through a variety of employee resource groups and frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our comprehensive benefits package reflects this commitment, including competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.  

WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We believe the best work happens when we're together, fostering creativity, collaboration, and connection in this open and supportive environment. That's why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.  Please note that while our philosophy is the same across WPP, benefits may vary by office/country. 

Please note this is a UK based role and requires individuals to have the right to work in this location 

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While we appreciate all applications received, only those candidates selected for an interview will be contacted.  

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