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Senior Associate, Planning

New York, United States

About WPP Media

WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth. 

WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.

For more information, visit wppmedia.com.

 
 
This role is within Wavemaker, a leading brand within WPP Media, where you will be instrumental in provoking growth for clients through pioneering media, content, and technology solutions.
 
Role Summary & Impact
  • Partner with the Manager in the development of communication plan options and recommendations.
  • Gather and analyze data to provide sound strategic, consumer-insights-driven media recommendations.
  • Deliver POVs/position papers on key client issues and/or client opportunities.
  • Ensure proper execution of communication plans: (Maintaining accurate budget control and flow of media activity, and proactively, consistently updating Manager and (if appropriate) client contact(s); Monitoring buys/schedules).
  • Prepare media authorizations per approved plans/project requests.
  • Train and developing Associate(s), as well as reviewing their work for accuracy.
  • Act with high integrity to maintain strong, collaborative, productive working relationships across all internal and external teams and partners.
  • Provide timely and accurate delivery of all work.
Skills & Experience
Requirements
  • Bachelor’s Degree in Marketing/Media/Communications; OR equivalent professional work experience.
  • At least 1+ year of related media planning/communications planning experience.
  • Strong understanding of media fundamentals, including media math, target audience development, and communication goals (reach/frequency). 
  • Proficiency with systems/tools.
  • Strong quantitative skills, including analytical abilities and math proficiency.  
  • Ability to work within a team, handle multiple assignments and meet tight deadlines.
  • Strongly business-minded, and extremely detail-oriented, with clear and proven organizational skills.
  • Digitally savvy, with specific proficiency at MS Suite: Excel, Word, PowerPoint.
Our passion for shaping the next era of media is powered by our commitment to Be Extraordinary, investing in our employees to inspire transformational creativity. We also Lead Optimistically, firmly believing in and Championing Growth and Development for every individual. This commitment allows WPP Media employees to leverage the extensive global WPP Media & WPP networks to pursue their passions, build vital professional connections, and learn at the cutting edge of marketing and advertising.  We Create an Open environment built on trust and respect, where everyone feels they belong and has opportunities to progress. This inclusive culture is fostered through a variety of employee resource groups and frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our comprehensive benefits package reflects this commitment, including competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.
Life at WPP Media & Benefits
WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We believe the best work happens when we're together, fostering creativity, collaboration, and connection in this open and supportive environment.That's why we've adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process. Please note that while our philosophy is the same across WPP, benefits may vary by office/country.

Please read our Privacy Notice (https://www.wppmedia.com/pages/privacy-policy) for more information on how we process the information you provide.

 

Please read our Privacy Notice for more information on how we process the information you provide. 

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