GOC | Senior Associate, Media Planning

About WPP Media

WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth. 

WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.

For more information, visit wppmedia.com.

Role Summary and Impact 

As part of the Global Operations Centre (GOC), you will work closely with teams across the United States, Europe, and Asia to deliver high-impact solutions in a collaborative, multicultural environment. We are looking for Senior Associate, Media Planning, GOC.

Media planning:   

• Develop an in-depth understanding of media channels (Social platforms, Programmatic and Paid Search) including where, when and how to use them based on the client brief. 
• Have a skilled knowledge of industry platform planning tools (social platforms, Prog insights, partners insights, our own reporting insights) and be able to train other team members. 
• Have a skilled understanding of industry best practices and digital theory to drive digital cross channel planning and optimization.
• Develop a fundamental knowledge of  Digital Purchase Journey thinking and Planning Philosophy.  

Campaign management:   

• Ownership of campaign activity including briefing teams, collating response, managing client’s deliverables, and ensuring accuracy across all workstreams.  
• Run and analyse reports including day to day reporting for all digital channels, publisher reports, local market reporting to create a holistic overview of insights and actions. 
• Work closely with the comms planning and activation teams to ensure the day-to-day account is run efficiently and effectively. 
• Be able to bring in specialist teams where needed to work on briefs and client questions.  
• Ensure financial management processes are always excellent and met in a timely manner.  

Effective communication:   

• Become a trusted main day-to-day contact for junior clients, learning their business and ways of working. Ensuring that all requests & queries are answered with accuracy and in a timely manner.  
• Support in managing Planning Associates to ensure they are on track with daily tasks, mentor and challenge them with new projects to develop their career.   
• Start to develop a proactive problem-solving mindset but know when to flag any issues or concerns with Planning Director/ Manager.   

Skills and Experience 

If this opportunity looks right for you, we are looking for candidates who have:  

• Showing a developed breadth and depth of industry understanding. Confident using tools, technology, techniques and systems and ability to train others. 
• Comfortable presenting data directly from internal and external platforms; developing a narrative from the outcomes and translating that into actionable activation plans. 
• Confident to answer client questions and liaise with internal teams on best solutions to use.  
• Able to deliver accurate reports with value-added insights and actionable findings to improve campaign performance.  
• Be accountable for the ongoing management of campaign budgets e.g. finance reconciliations. 
• Multi-market experience. 
• Ability to thrive in a fast-paced, dynamic environment whilst maintaining a partnership focus throughout. 
• Proficiency in English.
• Eagerness to work directly from Poland (Warsaw, Poznań, Kraków or Wrocław).

Life at WPP Media & Benefits 

Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we’re just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our benefits include access to internal learning platforms, certifications, and training sessions, life insurance, medical care & sports card in Medicover, funding for English language learning, employee mental health awareness day, and more.  

WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers. We are committed to offering equal opportunities to all employees, which is why we only establish collaborations based on employment contracts. 

We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office two days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process. 

Following a detailed review of all applications, we will contact those candidates whose qualifications and stated terms of cooperation most closely align the objectives of our recruitment process.

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