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Website Marketing Manager
About the Role:
At Wrike, the website is a key driver of growth and the first touchpoint for millions of customers worldwide. As Website Product Owner, you’ll take ownership of the web acquisition channel, constantly improve website performance, optimize user journeys, and unlock new opportunities for top-funnel growth through data-driven experimentation. You’ll lead the scrum development team, define and prioritize new features, and drive continuous improvements to our custom CMS. If you thrive at the intersection of marketing and technology, this is your chance to make a measurable difference at the heart of a global SaaS leader.
Your Impact:
Grow web acquisition channel: Constantly improve website performance and user experience.
- Optimise top-funnel conversion rate by doing site-wide updates and data-driven improvements.
- Run A/B tests to identify best strategies and validate hypotheses from UX, market and competitive research.
Define and prioritize website features:
- Plan project life-cycle deliverables and resource availability for the development scrum team, adhering to best agile practices.
- Be a product owner of an internal custom content management system (CMS), deliver admin features and improvements.
Run cross-functional projects:
- Collaborate with various teams (Content, Design, Sales, Product Marketing) to deliver web-based GTM projects.
- Align projects with overall marketing and company goals, prioritize and plan self-driven initiatives.
Manage content:
- Ensure the website has up-to-date and relevant content, release new pages and optimize top-performing assets.
Monitor and evaluate results:
- Gather and analyze data from analytics platforms, conduct own research to identify growth points.
- Keep management informed by preparing and presenting reports and making data-driven recommendations.
Your Qualifications:
Please note a University Degree is not required in EMEA
- 3+ years of experience as a Website Manager, Product Owner, or in a similar role in SaaS, tech, or a fast-paced digital environment
- Solid understanding of web acquisition funnels, website performance metrics, UX, and conversion optimization best practices
- Proven ability to plan, prioritize, and deliver cross-functional projects in close collaboration with marketing, design, and development teams
- An analytical mindset, with a track record of driving improvements using data insights
- Familiarity with content management systems (CMS)
- Motivation to grow and develop yourself in the field of web acquisition
Standout Qualities:
- Experience driving AI projects or implementing process improvements with AI tools
- Experience leading a development team (setting business vision, planning sprints, managing backlog)
- Experience running A/B tests and validating hypotheses
Our Work Style:
Tech Stack: Wrike (of course), Google Workspace, Google Analytics, Tableau, a custom CMS, WordPress, Figma, Crowdin. Quarterly OKRs approach across the companyScrum based processes for development team (biweekly sprints, daily stand-ups, estimations, demo, and retrospectives)Hybrid work environment.
Team Dynamics:
You’ll report to Tanya Pupkova, Website Team Leader (LinkedIn). Wrike’s Website team includes a Website Operations Specialist and 2 scrum development teams, each led by a Website Product Owner. In this role, you’ll lead the Supernova development team, made up of 3 front-end and 3 back-end developers, 2 QA engineers, and a Web Experience Designer. You’ll also collaborate closely with Content, Design, Product Marketing, SEO, and other Marketing teams to drive impactful web projects across Wrike.
Why Join Wrike?
- Health insurance for you and your family
- SIM card with unlimited internet access for employees (provided during your employment)
- 25 paid vacation days
- 5 uncertified sick days per year
- 10 fully-paid continuous working days of sick leave per year
- School allowance of up to €600 per month (for children at school age)
- Up to 18 weeks of fully-paid maternity leave
- 2 weeks of fully paid paternity leave. 2 additional weeks which are provided by Wrike of fully paid paternity leave will be available for employees after 6 months of continuous service
Your recruitment buddy will be Aleksandar Chernev, Senior Technical Recruiter.
#LI-AC1
Who Is Wrike and Our Culture
Wrike promotes a hybrid model for team members near our office hubs in San Diego, Prague, Dublin, Nicosia, and Tallinn, with 2–3 in-office days per week to foster collaboration and teamwork. This work mode supports our culture of collaboration and solving problems fast to deliver business outcomes and win together.
Our persona
Our culture and Values
🤩 Customer-Focused
We care about our customers. We understand the customer journey, experience, and value derived from Wrike. Decision-making and action-taking are done with the customer in mind.
🤝 Collaborative
We work as one and win together, each bringing unique strengths that contribute to diversity of thought for better outcomes. Leveraging our own work management platform, we foster an environment of creative collaboration and shared achievement.
🎨 Creative
We strive to succeed through continuous innovation. It’s our pursuit of novel concepts that helped us create a market category. We continue to cultivate a workplace that fosters creative thinking as a means of transcending conventional boundaries and empowers us to break new ground to deliver extraordinary work management solutions.
💪 Committed
We believe in ownership at all levels of the organization, by owning workflows from start to finish. Each member of our team is an integral part of this commitment, establishing work as a platform for personal growth and transformation, as well as collective success and growth.
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