New

Programmatic Platforms Manager

Remote - United States

About Wurl, LLC.

At Wurl, our mission is to create innovative technologies and services that help accelerate the shift to streaming. At our core, we are innovators focused on driving the streaming industry forward with technologies that help connect viewers to the right content and ads. Our technology and data-driven solutions help companies reach new audiences, engage high-value viewers, and ultimately increase their revenue.

In 2022, Wurl was acquired by AppLovin (Nasdaq: APP), a leading marketing platform, giving our employees the best of both worlds: the dynamic environment of a 150+ person startup as well as the stability of a high-growth public tech company. We invest in providing a culture that fosters passion, drives excellence, and encourages collaboration to drive innovation. Wurl is a fully-remote company that has been globally recognized for our people and technology, having been named a Great Place to Work by Fortune in 2022, 2023, and 2024; an Ad Tech Company of the Year finalist by the UK Business Tech Awards in 2023; a BIG Innovation Awards winner in 2024 and 2025; and the “Innovation in Advertising” winner by the StreamTV Awards in 2024.

 

The Opportunity

Wurl is seeking a hands-on Programmatic Platforms Manager with a strong foundation in AdTech and programmatic advertising to help maximize the value of our growing CTV supply. This role sits at the intersection of programmatic operations, demand activation, and platform optimization, serving as a key contributor in connecting buyers and sellers across the CTV ecosystem.

The ideal candidate combines technical programmatic expertise with strong operational execution. You will work directly within SSPs, DSPs, ad servers, and Wurl's proprietary platforms to activate demand, manage deals, troubleshoot delivery issues, and optimize performance. Experience working within an SSP, DSP, publisher, streaming platform, or CTV environment is highly preferred.

This is an excellent opportunity for someone who enjoys working directly in platforms, solving complex programmatic challenges, and helping drive monetization outcomes across a rapidly growing streaming ecosystem.

Key Responsibilities

Programmatic Activation & Execution

  • Own the activation and execution of CTV programmatic demand across our ad server, proprietary tech platforms, and integrated SSP/DSP platforms.
  • Create, configure, launch, and manage Open Market, Private Marketplace (PMP), Programmatic Guaranteed (PG), and Managed Service transactions.
  • Support inventory approvals, curation, and targeting implementation aligned with active buyer campaigns and revenue objectives.
  • Monitor campaign pacing, delivery, performance, and inventory utilization to ensure successful execution.
  • Conduct quality assurance and troubleshooting across campaign lifecycles.
  • Execute pricing, floor, and yield adjustments to maximize both delivery and monetization performance.
  • Partner with internal stakeholders to ensure smooth activation and operational excellence across programmatic workflows.

Programmatic Platform Operations

  • Serve as a subject matter expert on CTV programmatic activation and inventory monetization.
  • Apply a strong understanding of OpenRTB, bidstream mechanics, auction dynamics, and programmatic workflows.
  • Manage and troubleshoot deal delivery, targeting, reporting, and platform configuration issues.
  • Leverage knowledge of ads.txt, app-ads.txt, supply path optimization (SPO), and inventory access controls to improve marketplace performance.
  • Understand SSP and DSP platform functionality and how platform settings impact campaign activation, buyer access, and revenue outcomes.
  • Analyze performance trends and identify opportunities to improve fill rates, win rates, CPMs, and overall platform efficiency.
  • Assist in testing new platform features, integrations, and marketplace initiatives.

Partner Support & Cross-Functional Collaboration

  • Serve as a technical resource supporting Sales, Account Management, and Demand teams.
  • Collaborate with SSPs, DSPs, agencies, and demand partners to troubleshoot issues and drive revenue.
  • Support partner onboarding, integration efforts, and marketplace expansion initiatives.
  • Help translate customer and partner requirements into actionable feedback for Product and Engineering teams.
  • Provide operational insights and recommendations that improve partner performance and overall monetization outcomes.

Required Experience

  • 2–5+ years of experience in Programmatic Advertising, Ad Operations, Campaign Management, or related AdTech roles.
  • Experience working within the programmatic ecosystem, preferably in CTV, video, streaming, publisher, SSP, DSP, exchange, or ad server environments.
  • Strong understanding of programmatic advertising fundamentals, including OpenRTB, auctions, bid requests, targeting, and deal structures.
  • Hands-on experience working within SSPs, DSPs, ad servers, or programmatic activation platforms.
  • Experience activating, managing, optimizing, and troubleshooting programmatic campaigns and marketplace deals.
  • Familiarity with ads.txt, app-ads.txt, supply path optimization (SPO), identity solutions, and broader programmatic infrastructure.
  • Strong analytical, troubleshooting, and problem-solving skills.
  • Excellent communication skills with the ability to collaborate across technical and commercial teams.
  • Self-starter who thrives in a fast-paced, high-growth environment and is eager to learn and expand their AdTech expertise.

Preferred Qualifications

  • Experience working with CTV inventory and streaming media monetization.
  • Understanding of measurement, attribution, audience targeting, and identity solutions within the CTV ecosystem.
  • Experience supporting both supply-side and demand-side programmatic workflows.



AppLovin provides a competitive total compensation package with a pay for performance rewards approach. Total compensation at AppLovin is based on a number of factors including market location and may vary depending on job-related knowledge, skills, and experience. Depending on the position offered, equity, and other forms of incentive compensation (as applicable) may be provided as part of a total compensation package, in addition to dental, vision, and other benefits.

Other Types of Pay: Bonus eligible

Health Insurance: Medical, Dental, Vision, Life, Disability

Retirement Benefits: 401(k) Retirement Plan

Paid Time Off: Unlimited Discretionary Time Off

Paid Holidays: 10 paid holidays per year

Paid Sick Leave: 80 hours per year

Method of Application: Apply online

Application Window: The application window is expected to close within 30 days of the posting date.

All questions or concerns about this posting should be directed to peopleops@applovin.com.

USA Base Pay Range: CA, NY, WA States

$119,000 - $179,000 USD

USA Base Pay Range: all other States (excludes CA, NY, WA)

$103,000 - $155,000 USD

AppLovin is proud to be an equal opportunity employer that is committed to inclusion and diversity. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran or disability status, or other legally protected characteristics. Learn more about EEO rights as an applicant here.
 
If you need assistance and/or a reasonable accommodation due to a disability during the application or recruiting process, please send us a request at accommodations@applovin.com.
 
AppLovin will consider for employment all qualified applicants with criminal histories in a manner consistent with applicable law.  If you’re applying for a position in California, learn more here.
 
Please read our Global Applicant Privacy Notice to learn more about how AppLovin processes your personal information.

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