Senior Manager, Enrollment Marketing

WeightWatchers is a global digital health company. 

We are the #1 doctor-recommended – and most clinically studied – behavioral weight health program in the world. For sixty years, WeightWatchers has helped millions build healthy habits and live happier, healthier lives.

As the science of weight health rapidly evolves, so does WeightWatchers. Today we are developing new clinical pathways for medication access, creating behavioral programs for chronic health conditions, integrating third-party services, and enhancing product personalization.

WeightWatchers has embraced technology, with our mobile app now the  primary tool for most members. While we continue to perfect our digital product, we are also designing new in-person experiences. With these diverse member touchpoints, our potential for impact has never been greater.

Who We Are 

At WeightWatchers, the Global Marketing team is composed of many different arms that work cross functionally to spread the word and promote our company as well as our services and offerings. From performance and brand to product, licensing and communications they all have a tangible impact on the business and our growth.

What You Will Do

The primary responsibility of the Senior Manager for Enrollment Marketing is to lead the efforts to develop and execute on WW4B’s B2B2C strategy to increase member enrollment/acquisition and engagement via a multi-touch, creative, data-driven approach. This person will have a growth mindset, working diligently to lead activities that drive towards meeting or exceeding sign up penetration and engagement growth goals. Keeping the user journey and experience at the forefront, this role will focus on channel performance and optimizing each pre-enrollment communication touchpoint of the member journey. They will own all growth marketing metrics and data to support the cross functional team in order to deliver against key OKR and KPIs associated with the full member enrollment journey.  This role will provide strategic direction to the Content Team for asset development.  As a main liaison to the client-facing teams, this person will work closely with both Account Managers and Top Tier clients in positioning annual channel and recruiting strategies to gain client buy-in.

Roles and Responsibilities

This role reports to the Head of WW4B Marketing and will be responsible for managing a supporting marketing team. Client-facing experience and support is required for Top Tier and new clients to drive best in class planning and execution of marketing strategies within WW4B’s client and prospect portfolio. This team will work hand-in-hand with Client Success and Sales to bridge the gap between prospect/client needs and marketing strategy to further inform best practices and opportunities to grow member acquisition. 

The Senior Manager for Enrollment Marketing will be an active member of the WW4B marketing leadership team and will be required to effectively navigate complexities and gain alignment from internal and external stakeholders. This role will be responsible for managing multiple strategic projects simultaneously.

Key responsibilities

• Develop a framework for rapid experimentation that optimizes our growth channels and campaigns across the full funnel. 
• Act as service and/or business owner for Agile Squad projects focused on initiatives that align with the member acquisition journey. 
• Work collaboratively with the product, operations, sales, client success, and B2C marketing teams (among others) to ensure alignment and the delivery of smooth, well-communicated, and effective acquisition strategy, across our client books.
• Responsible for bridging the gap between client needs and marketing strategy. 
• Support client onboarding and implementation strategy to ensure WW is capitalizing on this key time to drive member acquisition.  
• Drive and evolve marketing analytics and partner closely with our data teams to create end-to-end measurement tools evaluating the impact of our member growth campaigns, in order to gain deeper insight into impact of channels and inform future strategy.
• Utilize data to develop engagement and client success team stories to elevate their consultative client approach. 
• Leads strategy development, KPIs and client-facing messaging related to the B2B2C marketing needs, ensuring that team is meeting or exceeding goals and maintaining or improving client satisfaction.  
• Drive organizational alignment and efficiencies to increase overall operational excellence and effectiveness. 
• Demonstrates industry expertise and a comprehensive understanding of the overall well-being and member engagement space.
• Strong client-facing leadership skills with the ability to interface with all levels of an organization, including C-Suite executives.

Experience Required

• 8-10 years of experience in engagement/marketing strategies in B2B2C setting
• 3-5 years experience executing performance strategies to acquire enrollments for health plan and/or strategic channel partners
• Minimum 2-3 years in B2B2C marketing experience for digital healthcare/health service provider 
• Experience in team management 
• Client facing background in B2B2C marketing and client go to market strategies 
• Experience within Health & Wellness industry preferred 
• Experience with business performance analytics and reporting 

At WeightWatchers, our mission is to build a worldwide community connected by healthy habits. If that resonates with you, then we would love to talk. WeightWatchers values developing community within our employee population as well.  We encourage our employees to come into the office 1-2 days/week.

It is our priority to cultivate a diverse and inclusive workplace. We are committed as individuals, as an organization, and as fellow humans, to advocate for and support our employees, our members, and our communities. We are proud to be an equal opportunity employer and we do not discriminate on the basis of sex, race, color, creed, national origin, marital status, age, religion, sexual orientation, gender identity, gender expression, veteran status, or disability.

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