Writer & Strategist (Lifecycle)
WeightWatchers is a global digital health company.
We are the #1 doctor-recommended – and most clinically studied – behavioral weight health program in the world. For sixty years, WeightWatchers has helped millions build healthy habits and live happier, healthier lives.
As the science of weight health rapidly evolves, so does WeightWatchers. Today we are developing new clinical pathways for medication access, creating behavioral programs for chronic health conditions, integrating third-party services, and enhancing product personalization.
WeightWatchers has embraced technology, with our mobile app now the primary tool for most members. While we continue to perfect our digital product, we are also designing new in-person experiences. With these diverse member touchpoints, our potential for impact has never been greater.
Who We Are
Who you are
Well-versed in the art of “show, don’t tell,” your writing is clear, clicky, and thoughtful. You’re as curious as you are detail-oriented. A self-starter, you work independently and are highly collaborative. You know how to connect the dots, think critically, and ask pertinent questions to solve complex problems. You’re aware of the latest in weight-loss science and the trajectory of our brand and the industry as a whole.
What you’ll do
The Writer & Strategist, reporting into the Content Director, will be responsible for crafting powerful, on-brand messages for all lifecycle marketing–from recruiting new members into our expanding suite of programs to keeping them engaged in our award-winning app. In this role, you’ll be a fierce arbiter of our tone of voice, carrying it through everything you write.
Key responsibilities/scope of work:
This role is dedicated to all copy and content that supports WeightWatchers’ lifecycle marketing efforts.
Specific responsibilities include:
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Writing dedicated emails, email journeys, SMS, in-app messages, and print/direct mail collateral for seasonal campaigns.
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Synthesizing briefs from business owners–and knowing where to push/build on the storytelling narrative.
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Actively contributing to regular brainstorms, and having your finger firmly on the pulse of what’s trending in the weight- loss space.
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Interpreting qualitative/quantitative content performance analytics to inform and shape content development.
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Copy-edit assets created outside of our team’s workflow, as needed.
Requirements
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5-7 years' experience as a copywriter, preferably in an agency, brand, or media environment. Some of that experience must include content marketing; preferable if that experience is in the health/wellness sphere.
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Strong portfolio of writing samples. Applicants without samples will not be considered.
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Able to write with empathy and curiosity–you understand the power that words hold on a weight-loss journey because you’ve been on that journey yourself.
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Bachelor’s degree in communications, English, marketing, journalism or a related field
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Ability to distill complex topics into clear, direct copy for a broad audience
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Critical eye to understand business owner requests and provide suggestions on how to level up the content
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Able to manage a varied, high-volume workload efficiently and smoothly with focus, quality, and speed
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Deep interest and understanding of the cultural zeitgeist, and an ability to find unique angles and approaches that connect it to the WeightWatchers brand
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Experience working at a highly matrixed organization undergoing seismic expansion
Base salary may vary depending on, but not limited to: skills, experience, and location. This role is also eligible for a comprehensive benefits package and annual bonus program.
US Pay Range
$90,000 - $115,000 USD
At WeightWatchers, our mission is to build a worldwide community connected by healthy habits. If that resonates with you, then we would love to talk. WeightWatchers values developing community within our employee population as well. We encourage our employees to come into the office 1-2 days/week.
It is our priority to cultivate a diverse and inclusive workplace. We are committed as individuals, as an organization, and as fellow humans, to advocate for and support our employees, our members, and our communities. We are proud to be an equal opportunity employer and we do not discriminate on the basis of sex, race, color, creed, national origin, marital status, age, religion, sexual orientation, gender identity, gender expression, veteran status, or disability.
By agreeing to participate in our process, you agree that any information we collect is subject to our Privacy Policy.
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