Director, Product Marketing

WeightWatchers is a global digital health company. 

We are the #1 doctor-recommended – and most clinically studied – behavioral weight health program in the world. For sixty years, WeightWatchers has helped millions build healthy habits and live happier, healthier lives.

As the science of weight health rapidly evolves, so does WeightWatchers. Today we are developing new clinical pathways for medication access, creating behavioral programs for chronic health conditions, integrating third-party services, and enhancing product personalization.

WeightWatchers has embraced technology, with our mobile app now the  primary tool for most members. While we continue to perfect our digital product, we are also designing new in-person experiences. With these diverse member touchpoints, our potential for impact has never been greater.

Who We Are 

At WeightWatchers, the Global Marketing team this team is composed of many different arms that work cross functionally to spread the word and promote our company as well as our services and offerings. From performance and brand to product, licensing and communications they all have a tangible impact on the business and our growth.

What You Will Do

The Director of Product Marketing at WeightWatchers will drive the positioning, messaging, and go-to-market (GTM) strategy for WeightWatchers’ key products and services. This is a senior level, high-impact, individual contributor (IC) role that requires regular engagement with and influence over senior leadership, including VPs and C-level executives. The ideal candidate will have deep experience in product marketing and a track record of driving product adoption and retention through strategic, consumer-centric marketing. While this role does not initially have direct reports, leadership experience is preferred to allow for future scope expansion.

• Own and develop product-level positioning, key messaging, and naming for new and existing products in partnership with Product Management, Consumer Insights, and Content teams.
• Lead the development of the product marketing strategy and execution of new product GTM plans, ensuring alignment with cross-functional stakeholders, including Growth Marketing, Brand, Analytics and Product Management teams.
• Develop and own key deliverables, including product-level positioning and messaging frameworks, product launch plans, and product-level annual marketing plans.
• Serve as a key consultant to Product Management and Marketing leadership, bringing the voice of the target audience and members into product roadmapping, business case development, and GTM strategies.
• Drive cross-functional alignment on an evergreen marketing strategy at the product level to ensure continual adoption and retention of priority products.
• Act as a critical input into the creative process, ensuring all product marketing efforts reflect the positioning and messaging in the most impactful and authentic way.
• Influence at the highest levels of the organization to ensure product marketing insights drive business decisions and revenue growth.

Who You Are

• 12+ years of experience in product marketing, preferably in a consumer technology or consumer product organization
• Exceptional strategic thinking and ability to translate insights into actionable marketing plans that drive measurable business impact.
• Comfort with complex data and bringing together data from multiple sources to tell a story and sell a recommendation. 
• Deep understanding of consumer insights and how to translate them into compelling marketing strategies.
• Proven ability to influence and engage senior leadership, including C-suite executives, with compelling storytelling and data-driven recommendations.
• Strong expertise in developing and executing GTM strategies for both new and existing products.
• Experience collaborating with Product, Insights, Analytics, Growth, Brand, and Creative teams to drive business objectives.
• Leadership experience with a demonstrated ability to mentor and develop talent, even in an IC role, with a potential for future team expansion.
• Comfortable navigating ambiguity in a fast-paced, dynamic environment.
• Experience working with B2C brands, subscription-based businesses, or digital platforms is a plus.

At WeightWatchers, our mission is to build a worldwide community connected by healthy habits. If that resonates with you, then we would love to talk. WeightWatchers values developing community within our employee population as well.  We encourage our employees to come into the office 1-2 days/week.

It is our priority to cultivate a diverse and inclusive workplace. We are committed as individuals, as an organization, and as fellow humans, to advocate for and support our employees, our members, and our communities. We are proud to be an equal opportunity employer and we do not discriminate on the basis of sex, race, color, creed, national origin, marital status, age, religion, sexual orientation, gender identity, gender expression, veteran status, or disability.

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