Social Content Producer

WeightWatchers is a global digital health company. 

We are the #1 doctor-recommended – and most clinically studied – behavioral weight health program in the world. For sixty years, WeightWatchers has helped millions build healthy habits and live happier, healthier lives.

As the science of weight health rapidly evolves, so does WeightWatchers. Today we are developing new clinical pathways for medication access, creating behavioral programs for chronic health conditions, integrating third-party services, and enhancing product personalization.

WeightWatchers has embraced technology, with our mobile app now the  primary tool for most members. While we continue to perfect our digital product, we are also designing new in-person experiences. With these diverse member touchpoints, our potential for impact has never been greater.

Who We Are 

At WeightWatchers, the Global Marketing team this team is composed of many different arms that work cross functionally to spread the word and promote our company as well as our services and offerings. From performance and brand to product, licensing and communications they all have a tangible impact on the business and our growth.

WeightWatchers is seeking a highly creative, data-driven, and passionate Social Content Producer to join our dynamic social media team. In this role, you will be instrumental in developing and executing engaging social media content that resonates with our diverse audience, drives brand awareness, and supports our mission to inspire healthy habits. You will be at the forefront of identifying trends, creating compelling visuals and copy, and fostering a vibrant online community.

What You'll Do:

• Content Creation:
• Develop and produce original, high-quality social media content (videos, images, GIFs, carousels, stories, reels, TikToks, etc.) across various platforms including Instagram, Facebook, TikTok, YouTube, and Reddit.
• Collaborate with the creative team (designers, videographers) to bring concepts to life and ensure visual consistency.
• Work closely with internal stakeholders (marketing, product, food, health sciences, and members) to ensure content accuracy and alignment with brand messaging.
• Strategy & Planning:
• Contribute to the development of social media content strategies that align with overall marketing objectives and brand goals.
• Stay up-to-date with emerging social media trends, platform updates, and best practices to inform content creation and strategy.
• Assist in managing and maintaining a content calendar, ensuring timely delivery of all social assets.
• Community Engagement:
• Actively participate in community management, responding to comments and messages, and fostering positive interactions.
• Identify opportunities to engage with our community through user-generated content and trending conversations.
• Performance Analysis:
• Monitor and analyze social media content performance using relevant analytics tools like SproutSocial, Google Trends, and in-platform tools.
• Provide insights and recommendations for optimizing content based on performance data.
• A/B test different content formats and messaging to identify what resonates best with our audience.

Who you are

• 3+ years of experience in social media content creation and production, preferably within a brand or agency setting.
• Proven track record of developing engaging and high-performing social media content across multiple platforms (Instagram, TikTok, Facebook, YouTube, Pinterest).
• Strong understanding of social media trends, algorithms, and best practices.
• Exceptional video editing skills (e.g., CapCut, in-app editing tools, Adobe Premiere Pro a plus).
• Proficiency in graphic design tools (e.g., Canva, Adobe Creative Suite a plus).
• Excellent copywriting and storytelling abilities with a keen eye for detail.
• Ability to work independently and collaboratively in a fast-paced, deadline-driven environment.
• A passion for health, wellness, and the WeightWatchers mission is a strong plus.
• Experience with social media management and analytics tools.

At WeightWatchers, our mission is to build a worldwide community connected by healthy habits. If that resonates with you, then we would love to talk. WeightWatchers values developing community within our employee population as well.  We encourage our employees to come into the office 1-2 days/week.

It is our priority to cultivate a diverse and inclusive workplace. We are committed as individuals, as an organization, and as fellow humans, to advocate for and support our employees, our members, and our communities. We are proud to be an equal opportunity employer and we do not discriminate on the basis of sex, race, color, creed, national origin, marital status, age, religion, sexual orientation, gender identity, gender expression, veteran status, or disability.

By agreeing to participate in our process, you agree that any information we collect is subject to our Privacy Policy.