Principal Product Manager- Growth and Monetization

WeightWatchers is a global digital health company. 

WeightWatchers is a global digital health company and the world’s #1 doctor-recommended, clinically studied behavioral weight health program. For sixty years, we have led the industry by blending science and community to help millions of people build sustainable healthy habits.

As the science of weight health rapidly evolves, so does WeightWatchers. We are redefining the category by developing new clinical pathways for GLP-1 medication access, creating specialized behavioral programs for members on weight-loss medications, and integrating medical care with our proven habit-change framework. By combining these clinical breakthroughs with our digital-first community, we are uniquely positioned to lead the future of weight health care.

Who We Are

The Product Management team at WeightWatchers is rebuilding the digital product portfolio of a trusted 60-year-old brand, applying the latest in nutrition science, behavioral science, AI, and clinical care. Our mission is to improve the health and longevity of our members by building the best holistic weight health platform in the market. We operate at significant scale and continue to invest in the velocity of our product execution.

What You'll Do

You'll lead the vision, strategy, and execution for member acquisition across our consumer subscription portfolio. This is the highest-leverage growth role at WeightWatchers — pairing deep funnel ownership with the cross-functional complexity of operating across Marketing, Clinical, Engineering, and external partners. You'll operate as one of two Principal Growth Product Managers, splitting ownership of the Growth portfolio at the Principal level. You will:

• Own Acquisition End-to-End: Drive the strategy and execution for converting top-of-funnel intent into members. You own the funnel from landing page through quiz, plans, payment, and post-purchase activation across our subscription tiers.

• Lead High-Stakes Product Launches: Serve as the product lead on major launches that drive net-new acquisition — new program offerings, market expansions, partnership-driven products, and platform shifts. Own the integrated experience from pre-qualification to onboarding.

• Drive Partnership Integrations: Lead the product workstream for strategic partnerships across pharma, retail, payer, and ecosystem players. Own member identification, data flows, reporting infrastructure, and the in-product experience. Coordinate across Engineering, Legal, Clinical, and Marketing to deliver on contractual commitments.

• Drive Acquisition-Channel Programs: Partner with Marketing on channel-specific acquisition programs, promotional offers, and tiered pricing strategies. Define the product implications of marketing tests and own the technical execution.

• Lead Cross-Functional Launches: Work alongside Clinical, Engineering, Marketing, Finance, and Legal to ship complex multi-stakeholder initiatives on tight timelines.

• Architect & Optimize the Acquisition Funnel: Continuously optimize the acquisition flow to maximize CVR while protecting channel-mix integrity. Identify upstream bottlenecks (landing-page message-match, quiz drop-off) and downstream leakage (payment completion, eligibility friction) and own the prioritized backlog of fixes.

• Drive Promotional Strategy & Pricing: Partner with Marketing and Finance to define and execute promotional offers, plan-tier pricing tests, and cross-tier strategies — along with the technical infrastructure that makes them measurable, configurable, and reversible.

• Own the Strategic Roadmap: Set a 6–12 month roadmap for acquisition that balances near-term funnel optimization with the strategic bets that protect our position in consumer health and weight management.

• Influence & Align Senior Stakeholders: Communicate acquisition insights, experiment results, and partnership progress directly to the executive team and board. Translate complex product, clinical, and marketing trade-offs into clear strategic recommendations.

• Decide with Data: Define success metrics (CVR, CAC, channel-level LTV, partnership-attributed signups), run high-velocity A/B tests, and continuously evaluate performance to ensure measurable impact.

Who You Are

• Mission-aligned: Committed to building products that improve member health outcomes.

• Accountable: Operate with ownership of the acquisition funnel and launch dates.

• Comfortable with cross-functional complexity: Have worked across Clinical, Legal, regulated, or partner-heavy environments and treat compliance and partner contracts as design inputs rather than blockers.

• Decisive and influential: Able to guide a cross-functional group (Marketing, Engineering, Clinical, Legal, Finance) toward a clear outcome using objective data and structured arguments, including when stakeholders disagree.

• Operationally rigorous: Build the dashboards, documentation, and operating cadence that make complex launches successful.

• Pragmatic: Prioritize speed and learning, with discipline about the trade-offs that allow major work to ship on time.

• Analytical: Comfortable analyzing dropoff at every funnel step, designing complex experiments, and interpreting nuanced test results.

• Growth-oriented: Deep working knowledge of growth marketing, behavioral economics, and consumer subscription dynamics.

Qualifications

• 8+ years of Product Management experience, with a heavy focus on Growth, Acquisition, or Funnel Optimization in consumer-facing digital products.

• Proven track record of improving CVR and CAC in a subscription-based environment.

• Demonstrated experience leading complex cross-functional launches involving multiple internal teams and external partners.

• Strong product analytics fluency (Looker, Amplitude, GA, or equivalent) — able to build funnel reports and experiment readouts without waiting on a data team.

• Excellent communication skills, with the ability to explain complex acquisition data and product trade-offs to non-technical stakeholders, including senior executives and the board.

• Experience in Agile environments, collaborating closely with Engineering to ship high-frequency experiments and major launches in parallel.

• Healthcare, telehealth, wellness, or other regulated-industry product experience is a strong plus.

• Bachelor's or advanced degree in a quantitative or analytical field; MBA or healthcare-adjacent graduate degree a plus.

At WeightWatchers, our mission is to build a worldwide community connected by healthy habits. If that resonates with you, then we would love to talk. WeightWatchers values developing community within our employee population as well.  We have a hybrid work environment to allow our employees to find the right work-life balance. 

It is our priority to cultivate a diverse and inclusive workplace. We are committed as individuals, as an organization, and as fellow humans, to advocate for and support our employees, our members, and our communities. We are proud to be an equal opportunity employer and we do not discriminate on the basis of sex, race, color, creed, national origin, marital status, age, religion, sexual orientation, gender identity, gender expression, veteran status, or disability.

By agreeing to participate in our process, you agree that any information we collect is subject to our Privacy Policy.

RECRUITMENT SECURITY & FRAUD PREVENTION

At WeightWatchers, we prioritize the security of our candidates. To ensure you are communicating with a legitimate representative of our team, please keep the following security standards in mind:

• Verified Email Domain: All official correspondence from our recruiting team will originate from an @ww.com email address. 
• Live Engagement: Our hiring process requires live interaction. We do not conduct interviews or extend employment offers solely through text message, chat apps, or automated email-only exchanges.
• Financial Integrity: WeightWatchers will never ask for any form of payment from a candidate. We will never send you a check with instructions to purchase equipment or "start-up kits" on our behalf.
• Secure Data Collection: Sensitive personal information (such as banking or identity tax info) is only requested through our official, secure onboarding portal after a formal offer has been extended, never during the interview phase.

Stay Vigilant: If you are contacted by someone claiming to represent WeightWatchers and the process deviates from these standards, please do not share any personal information. You can verify any open position by visiting our official careers page at https://job-boards.greenhouse.io/ww