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Strategically focused. Research driven. Results oriented.

Founded in 2013, Ethnicity Matters is an award-winning, strategy-led agency offering end-to-end services that integrate insights, strategy, and execution across all facets of marketing. From creative development to media buying and proprietary research tools, our solutions are designed to drive brand-linked sales results. Rooted in multicultural human truths, we connect with diverse audiences across North America.