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User Marketing Specialist

Brazil (Remote)

Xometry (NASDAQ: XMTR) powers the industries of today and tomorrow by connecting the people with big ideas to the manufacturers who can bring them to life. Xometry’s digital marketplace gives manufacturers the critical resources they need to grow their business while also making it easy for buyers at Fortune 1000 companies to tap into global manufacturing capacity.

With Xometry, Thomasnet has created an industrial manufacturing marketplace and marketing services platform for advertisers to grow their businesses, and users to source the ideal suppliers they want to work with. Reporting to the User Marketing Manager, this role will execute on acquisition and retention for user marketing for Thomasnet. This role will contribute to the strategy to increase traffic and enable a user marketing journey.

Responsibilities: 

  • Create, execute, and support marketing strategies to grow user traffic and evaluation sessions on Thomasnet.
  • Identify the target audience and assess outreach strategies and channels.
  • Research appropriate media channels for target audience and work closely with cross-functional teams to measure results, create a testing plan, and implement new campaigns.
  • Execute campaigns to get first-time user to visit the site and retain previous users to make Thomasnet their go-to platform for sourcing.
  • Analyze marketing campaign performance including email metrics, conversion, and retention to understand effectiveness and ROI.
  • Achieve campaign objectives/KPIs and roadmap of campaigns.
  • Manage digital platforms for ad hoc and regularly scheduled campaigns. 
  • Support in the execution of campaigns for demand generation side of the Thomas marketplace.
  • Leverage software tools (HubSpot, Tableau, Salesforce, Excel, PowerPoint, etc) to inform a data-driven approach in all that we do.

Qualifications:

  • 2+ years of relevant experience in buyer marketing, preferably in a Marketplace and/or B2B setting.
  • Advanced English level (Required)
  • BA/BS degree with a strong academic record.
  • Proficiency with HubSpot, Excel, Salesforce, PowerPoint (and Google Docs equivalents), Looker.
  • Proficiency in advertising platforms (Google, Facebook, LinkedIn).
  • Experience executing customer marketing plans in a digital marketplace.
  • Experience working cross-functionally with operations, sales, product and services teams.
  • Excellent communication, writing and presentation skills, with high attention to detail.
  • Demonstrated ability to define/undertake work assignments with minimal supervision.
  • History of teamwork and willingness to roll up one’s sleeves to get the job done.
  • Experience in project management skills, with ability to organize and prioritize.
  • Experience with creating user flows and managing customer experience through different channels of communication.
  • A willingness to think creatively, test frequently and learn from failures.

Please submit your resume in English

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