The Opportunity
XP Health is looking for a Marketing Manager to help drive growth across the full member lifecycle—from client acquisition and enrollment to ongoing engagement and retention. This role is ideal for a hands-on marketer who enjoys turning strategy into execution and thrives in a fast-paced, collaborative environment.
You’ll play a critical role in bringing XP Health’s story to life across channels, partnering closely with Sales, Product, Engineering, and external vendors to deliver thoughtful, high-impact campaigns. If you’re energized by experimentation, data-driven iteration, and building meaningful experiences for members, this role offers the chance to make a real impact.
Core Responsibilities
Own and execute integrated marketing campaigns that drive brand awareness, member engagement, and growth across email, social, display, direct mail, and content channels
Lead lifecycle marketing execution, including building, QA’ing, and launching campaigns in partnership with engineers and third-party vendors
Code and QA templates
Schedule email and SMS sends
Troubleshoot delivery or performance issues
Support client reporting
Ensure marketing communications are well-designed and effective, with layouts optimized for performance, usability, and mobile experience
Analyze campaign performance and translate insights into optimizations that improve engagement, conversion, and retention
Partner with Sales to align marketing efforts with revenue goals and support pipeline growth
Plan and execute events, product launches, and promotional initiatives that increase awareness and drive adoption
Build and maintain strong relationships with external clients, partners, agencies, and vendors
Represent the Marketing function in client meetings, clearly communicating strategy, performance, and next steps
Requirements
3+ years of experience in Marketing, Business, Communications, or a related field
Strong attention to detail and organizational skills, with the ability to manage multiple priorities in a fast-moving environment
A solid understanding of digital marketing channels and tools, especially email and lifecycle marketing
Hands-on experience with email and marketing automation platforms (e.g., HubSpot, Customer.io, Salesforce Marketing Cloud)
Proficiency with design tools such as Figma or Adobe Creative Suite
Comfort working cross-functionally and communicating clearly with both technical and non-technical partners
A proactive, ownership-driven mindset—someone who sees opportunities and takes initiative
Bonus Skills (Nice to Have)
Visual design or light coding experience
Product marketing experience, including personas, user journeys, or messaging frameworks
Experience leveraging AI tools or automation to improve marketing efficiency and experimentation
Why Join XP Health?
Shape the future of vision health with an ownership mindset in a mission-driven startup
Work alongside a team that values innovation, creativity, and bold execution
Be the face of change for providers transforming the member experience
Competitive compensation, benefits, and growth opportunities in a scaling company
We aren’t looking for perfection, none of us is perfect. We are looking for those who have a strong character and desire to continually learn and contribute to a meaningful mission.
Note: This role is preferred onsite in San Carlos, CA, with an expectation of being in the office at least 2 days per week to support collaboration and cross-functional work.