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Digital Experience Manager

Los Angeles, CA

Are you a digital strategist and systems builder with a passion for creating seamless online experiences? We’re looking for someone who can see and architect the full digital ecosystem, connect the dots, and make it scale. As Digital Experience Manager, you’ll lead the development and optimization of our digital platforms from web to CRM to SEO, building the infrastructure that powers our growth, strengthens our brand, and elevates our consumer journey through deep and meaningful connections. You’ll serve as the key digital lead on the Growth Marketing team, manage our web agency, audit and evolve our tech stack, and collaborate across teams to ensure every digital touchpoint is thoughtful, intuitive, and impactful.

This is a highly cross-functional role designed for someone who thrives at the intersection of strategy, technology, and customer experience.

How you’ll help:

  • Digital Experience & Infrastructure
    • Own the full digital experience roadmap: from strategic priorities to platform performance.
    • Manage our Shopify site and lead projects with our web agency to drive UX, speed, and conversion optimization.
    • Identify and implement opportunities to enhance mobile performance, backend structure, and customer journey flow.
  • SEO Strategy & Execution
    • Lead our SEO roadmap: conducting audits, prioritizing improvements, and ensuring technical and on-page excellence.
    • Collaborate with content, brand, and performance teams to build organic search visibility and measurable growth.
    • Use tools like Google Search Console, SEMrush, or Ahrefs to monitor performance and surface insights.
  • CRM, Lifecycle & Retention
    • Own the execution and evolution of email and SMS flows using Klaviyo and Attentive: from segmentation and testing to deliverability and optimization.
    • Align CRM initiatives with eCommerce and performance goals, ensuring cohesive storytelling across channels.
    • Analyze campaign results and consumer behavior to inform testing and iteration.

 

 

  • Tech Stack & Digital Ops
    • Audit and evolve our digital tech stack to ensure scalability, integration, and efficiency.
    • Partner with internal stakeholders to prioritize platform needs and select tools that support the next phase of business growth.
    • Document digital systems and workflows that empower cross-team collaboration and future onboarding.
  • Cross-Functional Collaboration
    • Serve as a strategic partner to teams across Growth, Performance, Brand, eCommerce, IT, and Campaigns.
    • Translate insights, issues, or opportunities into clear next steps, and make them happen.
    • Advocate for a consistent, customer-first digital experience at every stage of the journey.

 

What you’ll provide:

  • 4–6+ years experience in digital marketing, UX optimization, CRM, or eCommerce
  • Bachelor’s degree in business, IT, Marketing, or related field of study
  • Proven track record leading technical SEO strategy and execution
  • Hands-on experience managing Shopify, Klaviyo, Attentive, and web analytics platforms
  • Experience working with (and managing) web agencies or external partners

 

How you’ll be successful in this role:

  • Strong understanding of UX best practices and lifecycle communications
  • Exceptional communication skills and project management discipline
  • A systems thinker with an eye for detail and a bias for action
  • You’re obsessed with turning insights into action and experience into conversion
  • You think in flows, funnels, and frameworks
  • You love a clean UI, a fast load time, and a tidy redirect map
  • You move between strategy and execution without friction, and love when the backend just works
  • You believe every digital touchpoint is an opportunity to improve the customer experience
  • You measure success in clicks, conversions, and connections

 

TRAVEL & PHYSICAL REQUIREMENTS:

  • Travel required 1-2x per quarter to Los Angeles HQ if based in another market

 

The pay range for this role is an estimate based on a wide range of compensation factors; actual pay offered may vary based on (but not limited to) work experience, education and/or training, critical skills, and/or business considerations. Sales commissions and/or variable pay plans are also offered depending on the position (ex: monthly, quarterly, annual bonuses). Additionally, we offer a competitive benefits package including top-tier benefits, comprehensive medical, dental, and vision plans, employee life and disability, mental health benefits, paid medical leave, paid company holidays, and paid time off, as well as opportunities for career growth and advancement within our team!

Salary Range

$130,000 - $169,000 USD

Yerba Madre—formerly Guayakí Yerba Mate—is the nearly 30-year pioneer of regenerative yerba mate [yer-bah ma-tay] and the category leader in ready-to-drink mate beverages across North America. The name Yerba Madre, meaning “Mother Herb,” is a tribute to Mother Earth and the ancestral wisdom of the Indigenous communities who have cultivated yerba mate for generations —a reflection of the values the brand has championed since day one. 

Headquartered in Sebastopol and Venice, California, Yerba Madre sources organic, shade-grown yerba mate in direct partnership with 255 family farmers and Indigenous communities across Argentina, Brazil, and Paraguay. Using its Market Driven Regeneration™ model, every purchase helps reforest the Atlantic Forest, support fair trade premiums, and build long-term economic resilience for grower communities. 

In 2025, the brand became the world’s first yerba mate to achieve Regenerative Organic Certified™ Gold® status——setting a new global standard for ecological integrity, cultural respect, and environmental restoration. 

As an original founding member of the B Corp community and a founding member of the Purpose Pledge, Yerba Madre is committed to ethical business practices across ten key pillars, including climate positivity, living wages, circularity, and inclusion. Yerba Madre is available in over 45,000 retail locations across the U.S. and Canada. To learn more, visit www.YerbaMadre.com. 

Yerba Madre is an equal-opportunity employer committed to creating a diverse and inclusive workplace. All qualified applicants will be treated with respect and receive consideration for employment without regard to race, color, creed, religion, sex, gender identity, genetic information, sexual orientation, national origin, disability, uniform service, Veteran status, age, or any other protected characteristic per federal, state, or local law, including those with a criminal history, in a manner consistent with the requirements of applicable state and local laws, including the CA Fair Chance Initiative for Hiring Ordinance.

 

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