At Yerba Madre (formerly Guayakí), we believe in the power of sport to energize, connect, and inspire. We’re looking for a creative and culturally tapped-in Social Media Specialist to bring our athlete partnerships to life through authentic, purpose-driven storytelling.
This role will primarily focus on capturing and elevating athlete narratives—from on the field to in the community and everywhere in between. You’ll work closely with our Social Media team to concept, shoot, write, and publish social-first content that connects athlete stories with the spirit of Yerba Madre: energized, regenerative, and people-powered. About 20% of your time will also be spent supporting broader brand efforts (social listening, brief writing, campaign support).
Please note:
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This is a hybrid role based in Downtown LA — candidates must be able to work in-office a minimum of 2 days per week.
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Weekend work is required for travel, athlete events, and content capture.
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Experience in the sports vertical is a MUST. We are only considering candidates with hands-on experience working in or closely with sports, athletes, or athlete-driven content
What you will do:
Content Creation & Capture
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Lead content shoots with athletes—training, game day, recovery, and candid moments—using mobile and DSLR.
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Ideate and execute reactive content based on real-time moments, athlete milestones, and sports culture trends.
Editorial Calendar Management
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Maintain an athlete-focused social calendar aligned with brand campaigns and cultural moments.
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Collaborate with internal teams to ensure timely, coordinated publishing.
Publishing & Community Engagement
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Manage athlete-driven content across TikTok, Instagram, X, YouTube Shorts, and more.
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Actively engage with followers in sports-related threads to help grow our athlete communities.
Storytelling & Copywriting
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Craft voice-driven captions that resonate with athlete personalities while honoring our Madre Nature ethos.
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Translate brand strategy into accessible, authentic micro-stories and moments.
Analytics & Optimization
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Monitor reach, engagement, and sentiment—using insights to continuously optimize content.
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Share learnings to support future athlete partnerships and content planning.
Cross-Functional Collaboration
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Partner with Sports Marketing, Creative, Comms, and Community teams to maintain a unified voice.
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Coordinate with athlete teams, creators, and external production partners.
Trend Spotting & Platform Fluency
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Stay ahead of sports culture trends, platform updates, and content formats.
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Act as the internal go-to for where social meets sports—always suggesting new ways in for the brand.
What you will bring to the table:
Required
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2-3+ years of experience creating social-first content in sports, athlete marketing, or creator ecosystems
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Proficiency in tools like CapCut, Adobe Creative Cloud, InShot, and DSLR workflows
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Demonstrated success with TikToks, Reels, Shorts, and IG Stories
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Passion for sports and understanding of athlete culture—talks the lingo, knows the landscape
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Familiarity with Sprinklr, Hootsuite, or similar platforms for publishing and analytics
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Availability to travel (~30%) and work some nights/weekends as needed
Preferred
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Experience working directly with athletes or creators
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Background in agency or brand-side sports marketing
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Spanish or Portuguese proficiency is a plus
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Familiarity with regenerative, health & wellness, or community-first storytelling
Who You Are
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A cultural sponge with a genuine passion for sports and athlete communities
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A creative and collaborative team player who owns their lane with pride
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Someone who thrives in fast-paced environments and is energized by big ideas
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Grounded in values, energized by mission, and ready to build something that matters