Performance Marketing Specialist

We are seeking a collaborative, detail-oriented, and curious Performance Marketing Specialist to support and optimize our search advertising campaigns across platforms such as Google Search, YouTube, and TikTok Search Ads. This role will focus on thoughtful in-platform execution: building, launching, monitoring, and refining campaigns to connect with the right audiences in meaningful ways.

The ideal candidate is comfortable in ad platforms, motivated by learning from performance metrics, and passionate about translating insights into improvements. This position will report directly to the Performance Marketing Manager and will work closely with cross-functional marketing partners to support customer acquisition, brand awareness, and revenue growth. This is a hybrid position and will require at least 2 days a week in our DTLA office.

What you will do:

Search Campaign Execution & Optimization

• Build, launch, and thoughtfully optimize search ad campaigns across Google Ads, TikTok Ads, and other platforms.
• Implement keyword research, audience targeting, and ad copy updates to improve CTR, Quality Score, and ROAS.
• Monitor budgets and pacing with care, ensuring resources are used effectively.
• Support ongoing testing and experimentation across creative, copy, landing pages, and targeting to uncover insights.

Performance Monitoring & Reporting

• Track and analyze KPIs such as CTR, CPC, CPA, ROAS, and conversion rates.
• Share weekly and monthly performance updates, including clear, actionable insights.
• Use attribution and tracking tools (Google Tag Manager, AppsFlyer, Adjust) to evaluate campaign impact.

Collaboration & Cross-Functional Support

• Partner with the Performance Marketing Manager to ensure campaigns ladder up to overall strategy.
• Collaborate with creative partners to ensure assets reflect platform best practices and brand standards.
• Support integrated initiatives by aligning search ads with paid social, affiliate, and retail media campaigns.

Audience Targeting & Experimentation

• Build and nurture audience segments for prospecting, retargeting, and new-to-brand acquisition.
• Identify opportunities to thoughtfully scale campaigns through keyword, audience, and format testing.
• Contribute to custom audience development using competitor and market research.

What you’ll provide:

• Bachelor’s degree in Marketing, Business, or related field.
• 3+ years of performance marketing experience within the CPG industry (Food & Beverage preferred).
• Proven experience managing and optimizing paid media campaigns across Google Ads and other search platforms (TikTok, LinkedIn, X).
• Familiarity with SEM/SEO strategies.
• Experience running A/B testing and other experimentation.
• Expertise in audience segmentation, targeting, and budget allocation.
• Demonstrated ability to scale campaigns efficiently and thoughtfully.

What you’ll bring:

• Excellent written and verbal communication skills.
• Strong analytical skills with the ability to turn data into actionable insights.
• Knowledge of attribution models (first-click, last-click, multi-touch) and tracking tools (AppsFlyer, Adjust).
• Dependable, collaborative team member who communicates with clarity.
• Highly collaborative; thrives in cross-functional team settings.
• Curious, proactive, and eager to explore creative ideas and solutions.
• Strong organizational and project management skills.

What we offer:

Yerba Madre—formerly Guayakí Yerba Mate—is the nearly 30-year pioneer of regenerative yerba mate [yer-bah ma-tay] and the category leader in ready-to-drink mate beverages across North America. The name Yerba Madre, meaning “Mother Herb,” is a tribute to Mother Earth and the ancestral wisdom of the Indigenous communities who have cultivated yerba mate for generations —a reflection of the values the brand has championed since day one. 

Headquartered in Sebastopol and Venice, California, Yerba Madre sources organic, shade-grown yerba mate in direct partnership with 255 family farmers and Indigenous communities across Argentina, Brazil, and Paraguay. Using its Market Driven Regeneration™ model, every purchase helps reforest the Atlantic Forest, support fair trade premiums, and build long-term economic resilience for grower communities. 

In 2025, the brand became the world’s first yerba mate to achieve Regenerative Organic Certified™ Gold® status——setting a new global standard for ecological integrity, cultural respect, and environmental restoration. 

As an original founding member of the B Corp community and a founding member of the Purpose Pledge, Yerba Madre is committed to ethical business practices across ten key pillars, including climate positivity, living wages, circularity, and inclusion. Yerba Madre is available in over 45,000 retail locations across the U.S. and Canada. To learn more, visit www.YerbaMadre.com. 

Yerba Madre is an equal-opportunity employer committed to creating a diverse and inclusive workplace. All qualified applicants will be treated with respect and receive consideration for employment without regard to race, color, creed, religion, sex, gender identity, genetic information, sexual orientation, national origin, disability, uniform service, Veteran status, age, or any other protected characteristic per federal, state, or local law, including those with a criminal history, in a manner consistent with the requirements of applicable state and local laws, including the CA Fair Chance Initiative for Hiring Ordinance.