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Designer

Oakland, CA
The Designer plays a central role in shaping and executing the visual expression of the brand across all channels. This position is responsible for both packaging updates and mechanical files, as well as creative development and delivery of design work from concept through final artwork delivery. You ensure that every asset is strategically aligned, on brand, and consistently elevates the company’s creative standards. Working closely with brand marketing, product marketing, sales, and quality teams, the Designer translates strategic objectives into compelling, cohesive visual solutions that build brand equity and drive engagement.
 
THIS ROLE REQUIRED TO WORK ON-SITE IN OUR VIBRANT OAKLAND, CA OFFICE 3 DAYS A WEEK

What You’ll Do

Packaging & Production Excellence

• Work independently on packaging updates, mechanical files, and maintain version control, ensuring consistency across product lines. Liaise with production vendors who produce physical packaging. Problem‑solve on design solutions needed to comply with nutritional or legal regulations. Ideally have experience with the dual‑language Canadian market.
• Responsible for the preliminary review of proofs for accuracy.
• Work closely with Quality departments to ensure packaging and marketing materials are compliant with regulatory and certification standards.
• Attend press checks and color call‑outs for approval.
• Assist the team with product launch deadlines — specifically product labels, packaging, and marketing materials updates.
• Ensure packaging files are print‑ready, accurate, and aligned with brand standards while meeting regulatory requirements.

Conceptual & Brand Design Leadership

• Lead the conceptual development and design execution of campaign and brand assets, and marketing materials across digital and physical touchpoints.
• Translate briefs into visually compelling, on‑brand creative solutions that drive business and cultural impact.
• Collaborate closely with marketing, brand, and production teams to ensure all design output reflects the brand’s tone, positioning, and creative direction.
• Maintain and evolve the brand’s visual identity system, ensuring consistency and innovation across all applications.
• Manage multiple projects simultaneously, balancing creative ambition with timelines, budgets, and stakeholder expectations.
• Stay informed on design trends, technology, and cultural movements to inspire fresh, relevant creative ideas.
• Support the ongoing development of internal creative processes, templates, and design standards to improve efficiency and quality.

What You’ll Bring

Required Experience & Capabilities

• Bachelor’s degree and/or minimum 6+ years of related experience or equivalent.
• Production design experience, comfortable creating print‑ready files.
• Packaging design experience within CPG.
• Strong conceptual design skills with the ability to take ideas from brief through execution.
• Expertise in Adobe Creative Cloud (Photoshop, Illustrator, & InDesign).
• Proficiency in Microsoft Office (Word, Excel, and PowerPoint).
• Strong written and verbal communication skills.
• Exceptional prioritizing and organizational skills.
• Highly detail‑oriented with the ability to work with tight deadlines.
• Experience working between many different departments.
• Comfortable with a day‑to‑day routine that varies frequently.
• Ability to multitask in a lively work environment.

Physical Requirements

• May sit or stand to complete work at a computer for many hours during the day.
• Heavy use of the computer.
• Utilize visual acuity to operate equipment, read technical information, and/or use a keyboard.
• Accurately complete detailed forms and reports.

The pay range for this role is an estimate based on a wide range of compensation factors; actual pay offered may vary based on (but not limited to) work experience, education and/or training, critical skills, and/or business considerations. Sales commissions and/or variable pay plans are also offered depending on the position (ex: monthly, quarterly, annual bonuses). Additionally, we offer a competitive benefits package including top-tier benefits, comprehensive medical, dental, and vision plans, employee life and disability, mental health benefits, paid medical leave, paid company holidays, and paid time off, as well as opportunities for career growth and advancement within our team!

Salary Range

$80,000 - $120,000 USD

 

Yerba Madre—formerly Guayakí Yerba Mate—is the nearly 30-year pioneer of regenerative yerba mate [yer-bah ma-tay] and the category leader in ready-to-drink mate beverages across North America. The name Yerba Madre, meaning “Mother Herb,” is a tribute to Mother Earth and the ancestral wisdom of the Indigenous communities who have cultivated yerba mate for generations —a reflection of the values the brand has championed since day one. 

Headquartered in Sebastopol and Los Angeles, California, Yerba Madre sources organic, shade-grown yerba mate in direct partnership with 255 family farmers and Indigenous communities across Argentina, Brazil, and Paraguay. Using its Market Driven Regeneration™ model, every purchase helps reforest the Atlantic Forest, support fair trade premiums, and build long-term economic resilience for grower communities. 

In 2025, the brand became the world’s first yerba mate to achieve Regenerative Organic Certified™ Gold® status——setting a new global standard for ecological integrity, cultural respect, and environmental restoration. 

As an original founding member of the B Corp community and a founding member of the Purpose Pledge, Yerba Madre is committed to ethical business practices across ten key pillars, including climate positivity, living wages, circularity, and inclusion. Yerba Madre is available in over 45,000 retail locations across the U.S. and Canada. To learn more, visit www.YerbaMadre.com. 

 

Yerba Madre is an equal-opportunity employer committed to creating a diverse and inclusive workplace. All qualified applicants will be treated with respect and receive consideration for employment without regard to race, color, creed, religion, sex, gender identity, genetic information, sexual orientation, national origin, disability, uniform service, Veteran status, age, or any other protected characteristic per federal, state, or local law, including those with a criminal history, in a manner consistent with the requirements of applicable state and local laws, including the CA Fair Chance Initiative for Hiring Ordinance.

 

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