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Director, Digital Marketing

Boulder, Colorado

Join the Market Leader in Electric Power Data and Analytics Solutions

The electrical grid is the largest and most complicated machine ever built. Yes Energy’s industry-leading electric power trading analytics software provides real-time visibility into the massive amount of data generated by the North American electrical grid daily. Our unique and innovative view of the data informs real-time trading decisions and mid-to-long-term investment decisions that keep utility prices low, support the energy transition, and keep the grid running. It’s both challenging work and work with a purpose.

Be a part of our successful, growing business during international transformation.

Position Summary

As the Director of Digital Marketing, you will own our digital strategy, deliver measurable results, and continue to fuel our double-digit growth through our most critical asset: the website.  You will be responsible for the largest gateway into the Yes Energy brand, helping educate and provide research information, helping shape buying decisions, and owning the digital doorstep where we invite future and current customers to interact with us. You’ll be responsible for optimizing this experience end-to-end—aligning content, UX, SEO, CRO, analytics, and web infrastructure to maximize impact and support business goals.

Position Details

  • Salary range:  $140000 - $150000 plus bonus 
  • Location:  Boulder/Denver, CO
  • Full-time
  • Hybrid 2 days/week
  • Reporting to:  Chief Marketing Officer 

Primary Responsibilities

  • Own the digital roadmap to optimize the website for traffic growth, engagement, and demand generation conversion.
  • Work with the marketing and sales team to drive qualified pipeline and bookings through CRO, SEO, personalization, and user journey improvements.
  • Lead web redesigns, A/B testing, performance tuning, and content delivery enhancements.
  • Partner with marketing, product, and sales teams to align digital efforts with GTM strategy.
  • Implement data and analytics frameworks to measure and improve performance across digital touchpoints.
  • As needed, manage web agencies, developers, and digital tools/platforms (manage our web stack and ‘plumb’ the tracking into proper internal systems).
  • Work cross-functionally to ensure the website supports the business objectives of the company.
  • Stay ahead of digital trends and technologies to keep our digital experience up to date and impactful.

Qualifications

  • A college degree in a related field 
  • Minimum of seven years of experience in digital marketing or digital product roles within B2B SaaS.
  • Proven success leading digital growth initiatives tied to pipeline and revenue impact.
  • Strong understanding of UX/UI, SEO, CRO, analytics, MA, CMS, CRM
  • Analytical mindset with experience using tools like GA4, web CMS, marketing automation platforms, sales CRMs, and SEMrush to track and inform strategy/execution
  • Exceptional project management skills and the ability to work cross-functionally with speed and precision.
  • Problem-solving mindset - mix of strategy and technical execution

 

ABOUT YES ENERGY

 

Overview

Yes Energy delivers real-time market data and electric power trading decision solutions.  Over 1,000 market participants use Yes Energy solutions daily.  The business is a leader in information content collection and management, developing and delivering data and market analytics solutions. Since its inception in 2008, Yes Energy has become a trusted and respected supplier of innovative and reliable solutions focused on the needs of power market analysts, traders, and trade managers.  Yes Energy has a team of over 300 amazing professionals in Boulder, CO (HQ); Boston, MA; Chicago, IL; Glendora, CA; Richmond, VA; London, United Kingdom; Auckland, New Zealand; and Bucharest, Romania.

Culture

Yes Energy has been named one of the Best Places to Work in Colorado, and we have the culture to prove it. At Yes Energy, we care about saying “Yes” to customers. We like to listen, learn, and develop solutions in line with their needs. We think about customers as business partners, and when we help them be more successful … we are more successful, too.

 

Around the office, our culture is driven by some pretty fundamental values that we’re proud of:

  • We love innovation and solving tough challenges;
  • We are “high standards people” who combine passion and pride with hard work and rewards of all kinds, resulting in a consistent ethic across the company.
  • We’re team-focused with a flat hierarchy-- we work in small teams on well-defined projects that directly impact the success of the business;
  • We play to each person's strengths and experience while each of us also works along a continuum of roles adjacent to our focus area. This presents the challenge of maintaining a broad set of skills and an opportunity to learn and contribute in many ways. 
  • We are constantly growing. Professional development happens every day and every year.

 

Compensation and Benefits

We offer highly competitive salaries and real bonuses that are achievable and that you can impact. Our benefits package is also very competitive, including medical insurance, a 401 (k) Plan with matching, flexible vacation, and flexible work schedules. Yes Energy encourages and funds investment in both formal and informal professional development.

At Yes Energy, we are dedicated to building a diverse, inclusive, and authentic workplace. If you’re excited about this role but your experience doesn’t perfectly align with every qualification in the job description, we encourage you to apply anyway. You may be just the right candidate for this or other roles.

In accordance with Colorado law, the range provided is Yes Energy’s reasonable estimate of the base compensation for this role. The actual amount may be higher or lower based on non-discriminatory factors such as location, experience, knowledge, skills, and abilities.

Yes Energy provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, or genetics. In addition to federal law requirements, Yes Energy complies with applicable state and local laws governing nondiscrimination in employment in every location where the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.

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