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VP of Marketing

New York, New York

About the Role 

Yieldstreet is hiring a VP of Marketing to lead go-to-market and marketing strategy by developing on-going and effective Direct to Consumer Growth Marketing campaigns and programs that drive revenue. The role is for someone who has created and launched marketing initiatives across Product, Consumer Lifecycle and Brand Marketing and isn’t afraid to work alongside their team to run effective programs. You will be working with the investment product and customer lifecycle teams who all share in the goal of growing our customer base, our customer wallet share and retaining existing customers and assets. 

This role is expected to be a key voice and representative of our customers so Financial Services experience is a must as you will work closely with cross functional stakeholders and teams in Sales, Investor Relations, Legal and Marketing. Yieldstreet is in its 10th year of Growth so we are looking for someone who not only understands the wider investment and investor landscape but also knows how to operate in a lean environment of passionate colleagues that are un-negotiable about continuing to develop Yieldstreet as the leading Private Market Investing platform for Retail investors. This role reports to the Chief Marketing Officer.

What you'll do:

  • Support and manage Go-to-Market (GTM) planning and execution for new initiatives from idea through launch 
  • Ensure alignment and continuously manage the right expectations with all relevant stakeholders 
  • Drive strategy around product positioning for existing investment products and new product launches
  • Articulate value propositions and messaging to inform marketing initiatives and product launches
  • Partner cross-functionally to assess market needs and opportunities, validate with clients, define value propositions and marketing/industry positioning
  • Track and analyze the performance of the product marketing team efforts against KPIs to optimize business outcomes and foster continual innovation.
  • Conduct comprehensive market research to understand our investors, current market trends, the competitive landscape, and key investor insights 
  • Own the development of investor-facing marketing assets to support our investment product messaging such as product videos, emails, website copy and blog posts
  • Manage the Senior Associate, Customer Marketing

What you’ll need:

  • 10+  years of Marketing experience, preferably with retail or direct to consumer focus
  • Bachelor's Degree or equivalent experience 
  • Experience with determining product-market fit and delivering products to market
  • Proven experience launching new products 
  • Ability to lead and communicate cross-functionally with other departments
  • Strong organizational and analytical skills 
  • Excellent written and verbal communication skills; ability to distill complex concepts into clear and compelling messaging
  • Strong ability to plan and execute on multiple projects simultaneously

About Yieldstreet

Yieldstreet is the leading private market investment platform. We believe that private market alternatives should be a fundamental part of your portfolio. That’s why we’re unlocking access to make it easier than ever to get started. We partner with top-tier investment managers to provide investors with a wide range of opportunities across real estate, venture capital, private equity, art, short term notes and more. All of our offerings are curated and vetted by our team to help investors diversify away from the stock market with confidence. 
 
Why Yieldstreet?

Join a team of diverse, smart, and friendly people from 8 different countries who speak a total of 17 different languages who are on a mission to make alternative investments a fundamental part of the modern portfolio. Our team is comprised of successful entrepreneurs with combined exits of over $1B. We get social with each other during happy hours, exercise classes and team off sites! We are a hybrid work company giving you the opportunity to connect with your peers in real time with the flexibility to work remotely a few days per week. 

What’s in it for you:
 
Competitive compensation packages including equity 
Health, dental & vision coverage with FSA/HSA options
Unlimited PTO 
401k Match 
Paid lunch once a week
Commuter benefit  
Life insurance
Sabbatical
Summer Fridays

Compensation:

  • HIRING SALARY RANGE: $180,000+ (Actual salary to be determined by the education, experience, knowledge, skills, and abilities of the applicant, internal equity, and alignment with market data.) Compensation package also includes generous, bonus, benefits and equity.

PLEASE NOTE - ALL CANDIDATE COMMUNICATIONS WILL COME VIA LINKEDIN OR THE YIELDSTREET.COM DOMAIN.  ALL CANDIDATES THAT ARE SELECTED FOR THE INTERVIEW PROCESS WILL HEAR FROM LIVE HUMAN BEINGS.  IF YOU HEAR FROM ANYONE WITH AN ALTERNATIVE DOMAIN (e.g. YieldstreetCareers.com) OR RECEIVE AN OFFER  IN ANY MANNER OTHER THAN VIA PHONE, KINDLY REACH OUT TO US IMMEDIATELY.

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