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Events Manager

Novato, California

Who We Are

Born from a mission to make prescription eyewear affordable and accessible to everyone, Zenni Optical has been changing the way people see the world since 2003. With complete prescription pairs for adults and kids starting at under $10, we’ve grown into a global brand with over 51 million pairs of glasses sold — and counting!

Based in the San Francisco Bay Area, we're proud to be the Official Eyewear of the San Francisco 49ers, Boston Celtics, Monster Jam, Ghost Gaming, TSM, Major League Pickleball and more. We've also partnered with tastemakers and designers like Chase Stokes, Jrue Holiday, and George and Claire Kittle to bring our brand to life in bold, meaningful ways.

Innovation is at the heart of everything we do at Zenni — from our revolutionary EyeQLenz™ with Zenni ID Guard™  glasses to our cutting-edge VR Vision Screener, we're constantly exploring new ways to improve vision and enhance lives. For more information, please visit zenni.com/press.

Candidate safety is important to us. Please note that all official communication will only be sent from @zennioptical.com addresses.

About the Role

We are looking for a dynamic and creative Events Manager to join our Events team. In this role, you will collaborate with current team members to plan, coordinate, and execute events that showcase Zenni's brand, products, and services. You will partner closely with cross-functional teams including brand, marketing, optical product, and shipping to develop and implement impactful strategies for both internal and external events. Reporting to the Director, Distribution, this is an on-site role based in our Novato HQ that will drive brand awareness, enhance customer engagement, and boost sales, generating excitement around our organization.

Responsibilities

  • Event Planning and Strategy: Develop and execute an events strategy that aligns with Zenni Optical's company goals and brand identity. This includes identifying key industry events, trade shows, and conferences to attend, and community activations
  • Event Coordination: Develop strategy for each event with recommendations on how to reach the right audience and increase engagement. Manage all aspects of event operations, including venue selection, vendor management, budget planning, contract negotiation, and ensure product needs are identified and set up according to event requirements. Ensure events are executed on time and within budget
  • Creative Development: Work with the creative and brand teams to develop event concepts, themes, and branding materials. Ensure a cohesive and engaging experience that reflects Zenni's brand values
  • Promotion and Marketing: Collaborate with the marketing team to develop and implement marketing plans to promote events, including digital marketing, social media, email campaigns, and partnerships. Leverage various channels to maximize event attendance and engagement  
  • Community Engagement: Build relationships with local businesses, community organizations, and influencers to create partnerships that enhance Zenni's visibility and credibility in the market. Leverage these connections to drive traffic to events
  • On-Site Management: Oversee on-site event setup, registration, operations and logistics. Act as the main point of contact for vendors, partners, and attendees. Ensure a seamless and professional event experience
  • Post-Event Analysis: Analyze event performance, gather feedback, and report on key metrics such as attendance, engagement, and ROI. Use insights to improve future events continuously
  • Team Collaboration: Coordinate with vendors and internal teams to establish the requirements for an event, serving as liaison to senior executives throughout the planning process, and providing support and guidance as needed
  • Trends: Keep up-to-date with industry trends and introduce ideas for new events with ability to work on other ad hoc projects to support the team

Basic Qualifications

  • 5+ years of experience in event planning and marketing, preferably in the retail, e-commerce, or tech industry
  • Strong project management skills with the ability to multitask and manage multiple events and timelines simultaneously.
  • Excellent communication and interpersonal skills with the ability to build and maintain relationships with external vendors and internal stakeholders
  • Creative thinker with a keen eye for detail and design
  • Ability to work in a fast-paced environment and adapt to changing priorities
  • Willingness to travel as needed for event support (30%)

Preferred Qualifications

  • Experience in agile environments and optical product knowledge would be an asset

U.S. Perks & Benefits:

  • Annual Bonus Program
  • Healthcare: 100% premiums covered for medical, dental, and vision for employees (50% for dependents)
  • Basic Life and AD&D with option for additional voluntary coverage
  • Short and long term disability coverage
  • 401k with up to 4% match
  • EAP and Spring Health that gives you and dependents access to free therapy and coaching
  • Free access for you and your family to our digital wellness platform - Wellness Coach
  • Generous PTO in addition to our Week of Zen - the time between Christmas and New Year’s to relax and recuperate
  • Fully Paid Parental Leave - 16 weeks for birthing and non-birthing parents
  • Family forming & fertility support and services through Maven
  • Annual Zenni Gift Card - to use towards our products!

Compensation

In addition to other forms of compensation like perks and benefits, the estimated range for this role is $85,030 - $106,260 USD. The final offer will be determined based on permissible, non-discriminatory factors such as skill set, experience, geographical location, market conditions, and other organizational needs. The Company reserves the right to change, modify, or revisit the salary range for various reasons including business needs.

We look forward to hearing from you!

We strive to build a diverse team of individuals with a broad range of experience and perspectives. We encourage you to apply even if you don’t feel you meet all the qualifications.

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