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Director, Creative

Los Angeles, CA

Who We Are

Born from a mission to make prescription eyewear affordable and accessible to everyone, Zenni Optical has been changing the way people see the world since 2003. With complete prescription pairs for adults and kids starting at under $10, we’ve grown into a global brand with over 51 million pairs of glasses sold — and counting!

Based in the San Francisco Bay Area, we're proud to be the Official Eyewear of the San Francisco 49ers, Boston Celtics, Monster Jam, Ghost Gaming, TSM, Major League Pickleball and more. We've also partnered with tastemakers and designers like Chase Stokes, Jrue Holiday, and George and Claire Kittle to bring our brand to life in bold, meaningful ways.

Innovation is at the heart of everything we do at Zenni — from our revolutionary EyeQLenz™ with Zenni ID Guard™  glasses to our cutting-edge VR Vision Screener, we're constantly exploring new ways to improve vision and enhance lives. For more information, please visit zenni.com/press.

Candidate safety is important to us. Please note that all official communication will only be sent from @zennioptical.com addresses.

About the Role

We’re seeking a visionary Director, Creative to lead our creative team into its next stage of growth and evolution. This is a pivotal role for a strategic, hands-on leader who will oversee the development and execution of breakthrough creative across all channels—driving a brand experience that is always “current,” distinctive, cohesive, and growth-focused.

Reporting to the VP, Brand (in the interim), you’ll manage a diverse team and work in close partnership with brand, multi-media, product marketing, e-commerce, product and UX teams to deliver high-impact, high-velocity creative. From concept to launch, you will bring big ideas to life across web, digital, social, video, packaging, retail, and beyond. 

Note: while we are open to remote candidates, we have a strong preference for Los Angeles-based folks who are able to work in a hybrid schedule out of our studio in downtown LA. 

Responsibilities:

  • Creative Vision: Define and drive the overarching creative direction across all brand touchpoints, ensuring alignment with business goals and long-term brand strategy
  • Cross-Media Leadership: Oversee and innovate the extension of creative concepts across diverse formats—including web, email, paid media, video, social, print, packaging, and physical environments
  • Team Leadership & Mentorship: Lead and nurture a nimble, high-performing in-house creative team by fostering a collaborative, inclusive environment, and  providing clear direction, ongoing constructive feedback, and career growth opportunities
  • Process: Assess and revise current processes to establish a standard for efficient execution of campaigns, cross-functional collaboration, and timely delivery of assets
  • Brand Stewardship: Maintain and evolve the brand’s visual identity, voice, and creative standards across all creative outputs and channels
  • Campaign Development: Concept and execute integrated marketing campaigns that elevate the brand, engage our community, and drive measurable results
  • Cross-Functional Collaboration: Partner closely with key function stakeholders like UX, Digital Product, and E-commerce to create brand-right, user-optimized experiences throughout the customer journey. Work closely to understand customer behavior and content performance to ensure the needs of the business are being met, and that content is being optimized for performance
  • Creative Integrity: Oversight of all creative outputs including photography, video and such sourcing to ensure quality, competitive distinction and creative integrity
  • Innovation & Culture: Serve as a creative culture carrier—encouraging experimentation, bold thinking, and continuous improvement within the team and the broader organization

Basic Qualifications: 

  • 10+ years of progressive creative leadership experience, including at least 3–5 years in a Creative Director or Group Creative Director role
  • Proven ability to shape and lead multidisciplinary creative teams across media formats—from static to motion, digital to physical
  • Demonstrated success in leading strong, nimble teams and fostering a high-performance, high-trust culture
  • Deep knowledge of digital design, UX/UI principles, and customer-centric storytelling
  • A portfolio that reflects bold, creative thinking, strategic execution, and excellence across channels
  • Strong communicator and collaborator, able to influence executive stakeholders and rally cross-functional teams
  • Passionate about design, detail, and creating meaningful brand experiences
  • Proficiency in video conceptualization

Preferred Qualifications: 

  • Experience in fast-paced agency or high-growth DTC brand environments is strongly preferred
  • Background in fashion, lifestyle, retail, or consumer goods is a plus

U.S. Perks & Benefits:

  • Annual Bonus Program
  • Healthcare: 100% premiums covered for medical, dental, and vision for employees (50% for dependents)
  • Basic Life and AD&D with option for additional voluntary coverage
  • Short and long term disability coverage
  • 401k with up to 4% match
  • EAP and Spring Health that gives you and dependents access to free therapy and coaching
  • Free access for you and your family to our digital wellness platform - Wellness Coach
  • Generous PTO in addition to our Week of Zen - the time between Christmas and New Year’s to relax and recuperate
  • Fully Paid Parental Leave - 16 weeks for birthing and non-birthing parents
  • Family forming & fertility support and services through Maven
  • Annual Zenni Gift Card - to use towards our products!

Compensation

In addition to other forms of compensation like perks and benefits, the estimated range for this role is $167,640 - $209,550 USD (if located in California). The final offer will be determined based on permissible, non-discriminatory factors such as skill set, experience, geographical location, market conditions, and other organizational needs. The Company reserves the right to change, modify, or revisit the salary range for various reasons including business needs.

We look forward to hearing from you!

We strive to build a diverse team of individuals with a broad range of experience and perspectives. We encourage you to apply even if you don’t feel you meet all the qualifications.

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