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Performance Marketing Manager (Paid Search & Shopping)

US

Who We Are

Born from a mission to make prescription eyewear affordable and accessible to everyone, Zenni Optical has been changing the way people see the world since 2003. With complete prescription pairs for adults and kids starting at under $10, we’ve grown into a global brand with over 51 million pairs of glasses sold — and counting!

Based in the San Francisco Bay Area, we're proud to be the Official Eyewear of the San Francisco 49ers, Boston Celtics, Monster Jam, Ghost Gaming, TSM, Major League Pickleball and more. We've also partnered with tastemakers and designers like Chase Stokes, Jrue Holiday, and George and Claire Kittle to bring our brand to life in bold, meaningful ways.

Innovation is at the heart of everything we do at Zenni — from our revolutionary EyeQLenz™ with Zenni ID Guard™  glasses to our cutting-edge VR Vision Screener, we're constantly exploring new ways to improve vision and enhance lives. For more information, please visit zenni.com/press.

Candidate safety is important to us. Please note that all official communication will only be sent from @zennioptical.com addresses.

Position Summary

We are looking for a Performance Marketing Manager with a passion for paid search and shopping to join our growing team. You will bring best-in-class strategic and executional knowledge of paid search and shopping channels to contribute to the growth of Zenni. You will directly manage paid search, shopping and video campaigns, making daily optimizations and guiding strategy for owned campaigns. You will work on an in-house team alongside Paid Social, Paid Search / Shopping and Display, Video experts to drive revenue growth for Zenni.

Responsibilities:

  • Partner with search team leadership to develop, executive and optimize campaigns within Google Ads and Bing Ads (tactics include but not limited to Search, Shopping, Performance Max, Youtube, DemandGen)
  • Day-to-day optimization, analysis and support of Search team owned channels
  • Monitor and analyze trends of core KPIs, with primary focus on spend, ROAS (return on ad spend), revenue, and new customer acquisition cost (CAC), as well as secondary KPIs including impressions, clicks, CTR (click-through rate), CPC (cost per click), and CVR (conversion rate)
  • Monitor competitor activities utilizing third-party tools
  • Report on and communicate performance results to internal stakeholders
  • KPI forecasting
  • Budget forecasting 
  • Collaborate with other media team members to ensure alignment of brand messaging, align creative and copy testing and business priorities

Basic Qualifications:

  • 3+ years of paid search/shopping experience working primarily with eComm brands
  • Proven track record of driving company growth through paid search
  • Experience managing 1MM+ monthly paid media budgets
  • Experience with end-to-end account management including but not limited to: campaign building, keyword selection, feed optimization, ad copy and creative testing, analysis, optimization and reporting 
  • Experience working with competitor monitoring tools
  • Strong data analytics and strategy background
  • Ability to support Pacific Time Zone business hours

Preferred Qualifications:

  • Proficiency in excel, Google Ads editor, Bing Ads Editor. Experience with SA360 preferred but not required
  • Agency experience preferred

U.S. Perks & Benefits:

  • Annual Bonus Program
  • Healthcare: 100% medical, dental, and vision coverage for employees (50% for dependents)
  • 401k with 4% employer match
  • Generous PTO in addition to our Week of Zen - the time between Christmas and New Year’s to relax and recuperate 
  • Fully Paid Parental Leave - 16 weeks for birthing and non-birthing parents 
  • Tech Stipend - $50 USD per payroll  towards tech & cell phone expenses
  • Annual Zenni Gift Card - to use towards our products!

Compensation

In addition to other forms of compensation, such as perks and benefits, the estimated salary range for this role is $77,300 - $116,000 for candidates outside of California. For California-based candidates, the estimated salary range is $85,030 - $127,600. The final offer will be determined based on permissible, non-discriminatory factors such as skill set, experience, geographical location, market conditions, and other organizational needs. The Company reserves the right to change, modify, or revisit the salary range for various reasons including business needs.

(U.S. ONLY) Please Note: We are registered in some, but not all states. If you are located in one of the following states full time, we welcome you to apply: Arizona, California, Colorado, Connecticut, District of Columbia, Florida, Georgia, Illinois, Iowa, Kansas, Massachusetts, Michigan, Minnesota, Mississippi, Missouri, Nevada, New Jersey, New York, Ohio, Oregon, Texas, Utah, Virginia.


#LI-REMOTE

We look forward to hearing from you!

We strive to build a diverse team of individuals with a broad range of experience and perspectives. We encourage you to apply even if you don’t feel you meet all the qualifications.

Zenni Optical is an equal opportunity workplace and considers applications without regard to race, color, national origin, gender identity, sexual orientation, age, citizenship, marital status, disability, or Veteran status. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements.

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