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Performance Marketing Manager (Cross-Channel Strategy)

US

Who We Are

Born from a mission to make prescription eyewear affordable and accessible to everyone, Zenni Optical has been changing the way people see the world since 2003. With complete prescription pairs for adults and kids starting at under $10, we’ve grown into a global brand with over 51 million pairs of glasses sold — and counting!

Based in the San Francisco Bay Area, we're proud to be the Official Eyewear of the San Francisco 49ers, Boston Celtics, Monster Jam, Ghost Gaming, TSM, Major League Pickleball and more. We've also partnered with tastemakers and designers like Chase Stokes, Jrue Holiday, and George and Claire Kittle to bring our brand to life in bold, meaningful ways.

Innovation is at the heart of everything we do at Zenni — from our revolutionary EyeQLenz™ with Zenni ID Guard™  glasses to our cutting-edge VR Vision Screener, we're constantly exploring new ways to improve vision and enhance lives. For more information, please visit zenni.com/press.

Candidate safety is important to us. Please note that all official communication will only be sent from @zennioptical.com addresses.

Position Summary

We are looking for a Performance Marketing Manager with a passion for paid media to join our growing team. You will bring best-in-class strategic and executional knowledge of paid media to contribute to the growth of Zenni. You will support our paid media team, trying together cross-channel strategy between Search, Social and Video campaigns, brand and creative testing strategy, cross-functional reporting and high-impact projects like Media-Mix-Model analysis, incrementality testing roadmaps and support new channel tests. You will work on our in-house team of Paid Media experts to drive revenue growth for Zenni.

Responsibilities:

  • Partner with performance marketing leadership to support major cross-channel projects like:
  • Creative and campaign strategy direction and coordination across Search, Video & Social channels
  • Vet, test and learn new potential channel additions like audio, CTV
  • Cross-channel analysis related to Media Mix Model and incrementality test design and results
  • Cross-functional reporting on creative learnings, performance, spend and financial reporting
  • International expansion strategy and coordination of Paid Media campaigns for strategic alignment, creative messaging and translation coordination
  • Monitor and analyze trends of core KPIs
  • Monitor competitor activities utilizing 3rd party tools
  • Report on and communicate performance results to internal stakeholders
  • KPI forecasting
  • Budget forecasting
  • Collaborate with other media team members to ensure alignment of brand messaging

Basic Qualifications:

  • 3+ years of paid media experience working primarily with DTC brands
  • Strong reporting, attention to detail and communication skills
  • Excited to test and learn new channels
  • Proficiency in excel, powerpoint and google sheets, slides
  • Proven track record of driving company growth through paid social, paid search or shopping campaigns 
  • Experience managing 1MM+ monthly paid media budgets
  • Experience with end-to-end account management including but not limited to: audience selection, campaign creation, ad copy writing, optimization and reporting
  • Experience working with competitor monitoring tools
  • Strong data analytics and strategy background
  • Ability to support Pacific Time Zone business hours

Preferred Qualifications:

  • Experience with MMM’s and incrementality testing preferred
  • Agency experience preferred

 

U.S. Perks & Benefits:

  • Annual Bonus Program
  • Healthcare: 100% medical, dental, and vision coverage for employees (50% for dependents)
  • 401k with 4% employer match
  • Generous PTO in addition to our Week of Zen - the time between Christmas and New Year’s to relax and recuperate 
  • Fully Paid Parental Leave - 16 weeks for birthing and non-birthing parents 
  • Tech Stipend - $50 USD per payroll  towards tech & cell phone expenses
  • Annual Zenni Gift Card - to use towards our products!

Compensation

In addition to other forms of compensation, such as perks and benefits, the estimated salary range for this role is $77,300 - $116,000 for candidates outside of California. For California-based candidates, the estimated salary range is $85,030 - $127,600. The final offer will be determined based on permissible, non-discriminatory factors such as skill set, experience, geographical location, market conditions, and other organizational needs. The Company reserves the right to change, modify, or revisit the salary range for various reasons including business needs.

(U.S. ONLY) Please Note: We are registered in some, but not all states. If you are located in one of the following states full time, we welcome you to apply: Arizona, California, Colorado, Connecticut, District of Columbia, Florida, Georgia, Illinois, Iowa, Kansas, Massachusetts, Michigan, Minnesota, Mississippi, Missouri, Nevada, New Jersey, New York, Ohio, Oregon, Texas, Utah, Virginia.


#LI-REMOTE

We look forward to hearing from you!

We strive to build a diverse team of individuals with a broad range of experience and perspectives. We encourage you to apply even if you don’t feel you meet all the qualifications.

Zenni Optical is an equal opportunity workplace and considers applications without regard to race, color, national origin, gender identity, sexual orientation, age, citizenship, marital status, disability, or Veteran status. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements.

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