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Staff Product Manager, Organic Growth

Novato, California

Who We Are

Born from a mission to make prescription eyewear affordable and accessible to everyone, Zenni Optical has been changing the way people see the world since 2003. With complete prescription pairs for adults and kids starting at under $10, we’ve grown into a global brand with over 51 million pairs of glasses sold — and counting!

Based in the San Francisco Bay Area, we're proud to be the Official Eyewear of the San Francisco 49ers, Boston Celtics, Monster Jam, Ghost Gaming, TSM, Major League Pickleball and more. We've also partnered with tastemakers and designers like Chase Stokes, Jrue Holiday, and George and Claire Kittle to bring our brand to life in bold, meaningful ways.

Innovation is at the heart of everything we do at Zenni — from our revolutionary EyeQLenz™ with Zenni ID Guard™  glasses to our cutting-edge VR Vision Screener, we're constantly exploring new ways to improve vision and enhance lives. For more information, please visit zenni.com/press.

About the Role

As the product leader for Organic Growth (SEO & GEO), you are the architect of Zenni’s organic acquisition engine. This isn’t a traditional SEO role focused strictly on keywords and audits; it is a high-impact position where you will own the commercial performance and incremental revenue of our organic channels. Your mission is to transform organic search from a reactive traffic source into a proactive, scalable driver of incremental revenue.

Reporting to the Sr. Director, Commerce & Growth, you will sit at the intersection of Product, Content, Marketing, and Engineering. You will be the primary steward of our organic P&L, tasked with both defending our established market share and expanding our reach through the creation of new, high-converting digital surfaces. You won’t just identify market demand; you’ll also partner with technical teams to build the programmatic experiences that capture customers at the very start of their vision-correction journey.

We are seeking a strategic full-stack growth leader who views SEO and GEO as compounding assets. You are as comfortable defining a technical product roadmap as you are analyzing keyword opportunities or analyzing attribution models to prove the bottom-line impact of your initiatives. At Zenni, you won’t just manage rankings; you will build the future of how millions of people discover and purchase affordable prescription eyewear.

 

Responsibilities:

Ownership over the Organic Channel: Responsible for the end-to-end Organic Search channel, including responsibilities for driving incremental revenue, managing the organic P&L, and translating search traffic into bottom-line business impact.
Product Roadmap & Strategy: Own the end-to-end roadmap for organic surfaces, including definition and prioritization of scalable or programmatic product features that capture unaddressed market demand.
Growth Engineering: Partner with Design and Engineering to launch new indexable surfaces, while safeguarding the technical health, site architecture, and ranking authority of Zenni’s core web properties.
Conversion & Experimentation: Own the organic click-to-cart journey. With incremental organic revenue as your north star, it will be crucial to optimize organic surfaces to maximize the value of every session.
GEO & Innovation: Future-proof Zenni’s discovery engine by optimizing for GEO, ensuring our brand is the default choice for generative recommendations. 

Basic Qualifications: 

  • You have ~8 years of combined experience across SEO, related Growth Marketing and/or consumer-facing Product Management
  • You have a strong commercial acumen and financial literacy, with the ability to move beyond the “traffic” to discuss LTV, CAC, incrementality, and other concepts
  • You’re technically literate, including a deep understanding of site architecture, structured data, and more. You don’t need to code, but you must be able to speak the language of engineers
  • You have experience with content strategy, including a background building scalable content engines. You know how to balance “writing for humans” with structural requirements of search engines and LLMs
  • You possess analytical rigor, including expert-level proficiency with SEO tools, web analytics, and A/B testing frameworks
  • You are AI-enabled, including both a deep understanding of how Generative AI is changing search as well as proficiency to leverage AI to multiply your productivity
  • You are an excellent communicator, with the ability to translate complex commercial or technical concepts into “so what?” insights for executive stakeholders

 

Preferred Qualifications: 

  • Experience with Programmatic SEO
  • Experience in the ecommerce vertical
  • Experience in the optical, healthtech, or other highly-regulated industries

U.S. Perks & Benefits:

  • Annual bonus program
  • 100% employer-paid medical, dental, and vision (dependent coverage capped at $300/month)
  • Life, AD&D, and disability coverage (with optional add-ons)
  • 401(k) with up to 4% match
  • Comprehensive wellbeing programs (mental, physical, emotional support)
  • Lifestyle Spending Account (wellbeing + learning)
  • Work-from-home stipend (for eligible roles)
  • Generous PTO in addition to our Week of Zen - the time between Christmas and New Year’s to relax and recuperate
  • Fully Paid Parental Leave - 16 weeks for birthing and non-birthing parents
  • Family forming & fertility support and services through Maven
  • Annual Zenni Gift Card - to use towards our products!

Compensation

In addition to other forms of compensation, such as perks and benefits, the estimated salary range for this role is $152,400 - $190,500 USD for candidates outside of California. For California-based candidates, the estimated salary range is $167,640 - $209,550/year USD. The final offer will be determined based on permissible, non-discriminatory factors such as skill set, experience, geographical location, market conditions, and other organizational needs. The Company reserves the right to change, modify, or revisit the salary range for various reasons including business needs.

(U.S. ONLY) Please note: While we prefer Bay Area-based candidates, we are registered in some, but not all, states. If you are located full-time in one of the following states, we welcome you to apply: Arizona, California, Colorado, Connecticut, District of Columbia, Florida, Georgia, Illinois, Iowa, Kansas, Massachusetts, Michigan, Minnesota, Mississippi, Missouri, Nevada, New Jersey, New York, Ohio, Oregon, Texas, Utah, Virginia.


#LI-REMOTE

At Zenni Optical, people remain the heart of our mission, even as we embrace technology that moves us forward. While we recognize the immense promise of AI, we are equally mindful of its limitations and use these tools strictly to assist our Talent Acquisition team rather than replace human judgment. We utilize AI tools as a collaborative partner to create content–such as job descriptions, interview questions, and outreach messaging–and review resumes, but we maintain a firm commitment to human-led hiring where AI never makes a final decision. Every selection is determined by a member of our team to ensure every candidate is personally valued by a human rather than an algorithm.

We look forward to hearing from you!

We strive to build a diverse team of individuals with a broad range of experience and perspectives. We encourage you to apply even if you don’t feel you meet all the qualifications.

Zenni Optical is an equal opportunity workplace and considers applications without regard to race, color, national origin, gender identity, sexual orientation, age, citizenship, marital status, disability, or Veteran status. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements.

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